期刊論文1. | Sanchez-Franco, M. J.(2009)。The moderating effects of involvement on the relationships between satisfaction, trust and commitment in e-banking。Journal of Interactive Marketing,23(3),247-258。 |
2. | Auger, P.(2005)。The impact of interactivity and design sophistication on the performance of commercial websites for small businesses。Journal of Small Business Management,43(2),119-137。 |
3. | 吳尚庭、陳五洲(20110300)。社群媒體網站對體育輔助教學之應用--以Facebook粉絲專頁為例。臺灣體育論壇,2,1-10。 延伸查詢 |
4. | Hennig-Thurau, Thorsten、Malthouse, Edward C.、Friege, Christian、Gensler, Sonja、Lobschat, Lara、Rangaswamy, Arvind、Skiera, Bernd(2010)。The impact of new media on customer relationships。Journal of Service Research,13(3),311-330。 |
5. | 樊祖燁、劉芳梅、丁中得(20120900)。網路互動性、口碑效果對忠誠度之影響--以社群網站為例。育達科大學報,32,157-174。 延伸查詢 |
6. | Pagani, M.、Hofacker, C. F.、Goldsmith, R. E.(2011)。The influence of personality on active and passive use of social networking sites。Psychology & Marketing,28(5),441-456。 |
7. | Dann, S.(2010)。Redefining social marketing with contemporary commercial marketing definitions。Journal of Business Research,63,147-153。 |
8. | Song, Ji Hee、Zinkhan, George M.(2008)。Determinants of perceived web site interactivity。Journal of Marketing,72(2),99-113。 |
9. | Ruiz-Mafe, Carla、Martí-Parreño, Jose、Sanz-Blas, Silvia(2014)。Key drivers of consumer loyalty to Facebook fan pages。Online Information Review,38(3),362-380。 |
10. | 甘唐沖、陳沛庭(20120400)。Facebook社群使用者國民旅遊動機涉入與效益關係模式之研究。行銷科學學報,8(1),55-76。 延伸查詢 |
11. | Vivek, S. D.、Beatty, S. E.、Morgan, R. M.(2012)。Customer engagement: Exploring customer relationships beyond purchase。Journal of Marketing Theory and Practice,20(2),122-146。 |
12. | Nadeem, W.、Andreini, D.、Salo, J.、Laukkanen, T.(2015)。Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers。International Journal of Information Management,35(4),432-442。 |
13. | Kang, G. D.、James, J.(2004)。Service quality dimensions: An examination of Gronroos's service quality model。Managing Service Quality,14(4),266-277。 |
14. | Anderson, Kelley C.、Knight, Dee K.、Pookulangara, Sanjukta、Josiam, Bharath(2014)。Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A facebook perspective。Journal of Retailing and Consumer Services,21(5),773-779。 |
15. | 楊淇淯、于富雲(20150800)。臉書社團功能在技職體系回流教育應用之研究:使用者觀感與線上行為之分析。教育傳播與科技研究,111,1-24。 延伸查詢 |
16. | 鍾才元、陳伊菱(20160400)。教師線上社群之成員組成特性與社群內提供及接受社會支持之相關因素:一個教師臉書社團之調查發現。教育傳播與科技研究,113,63-88。 延伸查詢 |
17. | Jahn, B.、Kunz, W.(2012)。How to transform consumers into fans of your brand。Journal of Service Management,23(3),344-361。 |
18. | Mollen, A.、Wilson, H.(2010)。Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives。Journal of Business Research,63(9/10),919-925。 |
19. | Schaufeli, Wilmar B.、Salanova, Marisa、González-Romá, Vicente、Bakker, Arnold B.(2002)。The measurement of engagement and burnout: A two sample confirmatory factor analytic approach。Journal of Happiness Studies: An Interdisciplinary Forum on Subjective Well-Being,3(1),71-92。 |
20. | Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research,51(1),258-275。 |
21. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 |
22. | Kim, M. J.、Lee, C. K.、Jung, T.(2020)。Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model。Journal of Travel Research,59(1),69-89。 |
23. | 施伯燁、劉怡亭(20181200)。多元數位學習平臺與社群媒體之可用性、互動性與學習滿意度比較。教育傳播與科技研究,119,47-57。 延伸查詢 |
24. | 江宜樺、江佩芸、劉乙蓉、黃秀君、黃俊霖(20210400)。博物館社群媒體之經營及科學傳播成效評估--以國立自然科學博物館為例。博物館學季刊,35(2),79-99。 延伸查詢 |
25. | 何青蓉(20210300)。社群媒體在成人教學上的應用初探。科技博物,25(1),5-25。 延伸查詢 |
26. | 張文榮、高琦玲、胡大謙(2019)。互動有助於臉書粉絲專頁的投入、信任與忠誠嗎?--以臺灣星巴克為例。真理觀光學報,16,1-15。 延伸查詢 |
27. | 陳佩詩、趙文鴻、張庭彰、謝佩璇(2020)。休閒式釣蝦場經營模式與消費者參與動機之研究。運動與觀光研究,9(1),10-17。 延伸查詢 |
28. | 鐘鈺鈞、張文榮、廖述賢(20171200)。「互動與投入」誰才握有臉書粉絲專頁信任與購後行為關聯性的籌碼?--以星巴克(STARBUCKS)為例。商略學報,9(4),257-278。 延伸查詢 |
29. | (2020)。2021年消費者心目中理想品牌調查.結果揭曉。管理雜誌,558。 延伸查詢 |
30. | Atulkar, S.(2020)。Brand trust and brand loyalty in mall shoppers。Marketing Intelligence & Planning,38(3),559-572。 |
31. | Busalim, A. H.、Hussin, A. R. C.、Iahad, N. A.(2019)。Factors influencing customer engagement in social commerce websites: A systematic literature review。Journal of Theoretical and Applied Electronic Commerce Research,14(2),1-14。 |
32. | Chang, C.-C.、Chen, H.-Y.(2009)。I want products my own way, but which way? The effects of different product categories and cues on customer responses to web-based customizations。Cyberpsychology & Behavior,12,7-14。 |
33. | Chung, Y.-C.、Liao, S.-H.、Chang, W.-J.(2018)。Long live friendship? Relationships among friendship, trust and brand loyalty: A study of Starbucks。International Journal of Web Based Communities,14,335-352。 |
34. | Fernandes, T.、Esteves, F.(2016)。Customer engagement and loyalty: A comparative study between service contexts。Service Marketing Quarterly,37,125-139。 |
35. | Garzaro, D. M.、Varotto, L. F.、Carvalho, M.、Pedro, S. C.(2019)。Interactivity and engagement: A systematic review of academic production in marketing。Brazilian Journal of Marketing,18,246-265。 |
36. | 黃志灯、洪福源(20181200)。Relationships among Interpersonal Curiosity, Gossip Behavior, Facebook Usage and Facebook Addiction through Senior High School Students' Perspectives in Taiwan。管理實務與理論研究,12(2),75-92。 |
37. | Khan, M. M.、Hashmi, H. B. A.(2016)。Impact of interactivity of electronic word of mouth systems and website quality on customer e-loyalty。Pakistan Journal of Commerce and Social Sciences,10,486-504。 |
38. | Mao, Y.、Zhu, J. X.、Sang, Y.(2014)。Consumer purchase intention research based on social media marketing。International Journal of Business and Social Science,5(10)1,92-97。 |
39. | Mason, R.(2006)。Learning technologies for adult continuing education。Studies in Continuing Education,28,121-133。 |
40. | Merrilees, B.、Fry, M.-L.(2003)。E-trust: The influence of perceived interactivity on e-retailing users。Marketing Intelligence & Planning,21,123-128。 |
41. | Neelotpaul, B.(2010)。A study on interactivity and online branding。Advances in Management,3(3),13-17。 |
42. | Osborne, S.、Hammoud, M. S.(2017)。Effective employee engagement in the workplace。International Journal of Applied Management and Technology,16(1),50-67。 |
43. | Park, M. J.、Park, J. K.(2009)。Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness。Journal of Customer Behaviour,8,361-379。 |
44. | Peng, W.(2017)。Research on model of student engagement in online learning。EURASIA Journal of Mathematics Science and Technology Education,13,2869-2882。 |
45. | Shin, S. K. S.、Amenuvor, F. E.、Basilisco, R.、Owusu-Antwi, K.(2019)。Brand trust and brand loyalty: A moderation and mediation perspective。Current Journal of Applied Science and Technology,38(4),1-17。 |
46. | Tatar, Şahika Burçin、Eren-Erdoğmuş, İrem(2016)。The effect of social media marketing on brand trust and brand loyalty for hotels。Information Technology & Tourism,16(3),249-263。 |
47. | Thakur, R.(2019)。The moderating role of customer engagement experiences in customer satisfaction-loyalty relationship。European Journal of Marketing,53(7),1278-1310。 |
48. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 |
49. | Brodie, Roderick J.、Hollebeek, Linda D.、Jurić, Biljana、Ilić, Ana(2011)。Customer engagement: conceptual domain, fundamental propositions, and implications for research。Journal of Service Research,14(3),252-271。 |
50. | Maslach, Christina、Schaufeli, Wilmar B.、Leiter, Michael P.(2001)。Job Burnout。Annual Review of Psychology,52(1),397-422。 |
51. | Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research,45(1),1-18。 |
52. | Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。 |
53. | Bhattacherjee, Anol(2002)。Individual Trust in Online Firms: Scale Development and Initial Test。Journal of Management Information Systems,19(1),211-241。 |
54. | Libai, Barak、Bolton, Ruth、Bügel, Marnix S.、De Ruyter, Ko、Götz, Oliver、Risselada, Hans、Stephen, Andrew T.(2010)。Customer-to-customer interactions: Broadening the scope of word of mouth Research。Journal of Service Research,13(3),267-282。 |
55. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。 |
56. | Chen, H.、Papazafeiropoulou, A.、Chen, T. K.、Duan, Y. Q.、Liu, H. W.(2014)。Exploring the commercial value of social networks: Enhancing consumers' brand experience through facebook pages。Journal of Enterprise Information Management,27(5),576-598。 |
57. | Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing,70(4),136-153。 |
58. | Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 |