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題名：臺灣路跑賽事參與者市場區隔分析
書刊名：運動休閒管理學報
作者：劉照金／董燊／張俊一
作者(外文)：Liu, Chao-chin／Tung, Shen／Chang, Chun-yi
出版日期：2022
卷期：19:1
頁次：頁95-118
主題關鍵詞：小型運動賽事；巿場區隔；區隔變數；集群分析；Small-scale sporting events；Market segmentation；Segmentation variable；Cluster analysis
原始連結：連回原系統網址new window
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  • 共同引用共同引用:20
  • 點閱點閱:2
期刊論文
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3.Kaplanidou, K.、Vogt, C.(2010)。The Meaning and Measurement of a Sport Event Experience Among Active Sport Tourists。Journal of Sport Management，24(5)，544-566。  new window
4.Agrusa, J.、Kim, S. S.、Lema, J. D.(2011)。Comparison of Japanese and North American runners of the ideal marathon competition destination。Asia Pacific Journal of Tourism Research，16(2)，183-207。  new window
5.Kotze, N.(2006)。Cape Town and the Two Oceans Marathon: The impact of sport tourism。Urban Forum，17(3)，282-294。  new window
6.Papadimitriou, D.、Apostolopoulou, A.、Kaplanidou, K. K.(2015)。Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism。Journal of Travel Research，54(3)，302-315。  new window
7.蕭郁璇、黃美珍(2015)。Nike Women女性路跑體驗行銷與體驗價值相關研究。高師大體育，13，57-74。  延伸查詢new window
8.Kaplannidou, K.、Gibson, H. J.(2010)。Predicting Behavioral Intentions of Active Event Sport Tourists: The Case of a Small-scale Recurring Sports Event。Journal of Sport and Tourism，15(2)，163-179。  new window
9.劉照金、李晉豪(20110400)。臺灣主動性運動觀光參與狀況及參與者特質之研究影響。臺大體育學報，20，49-62。new window  延伸查詢new window
10.Dickson, P. R.、Ginter, J. L.(1987)。Market Segmentation, Product Differentiation, and Marketing Strategy。Journal of Marketing，51(2)，1-10。  new window
11.劉照金、許玫琇、陳志明、莊哲仁(20151200)。臺灣路跑賽事參與者與當地居民對效益、衝擊、支持及永續發展認知之比較研究。嘉大體育健康休閒，14(3)，1-15。new window  延伸查詢new window
12.Agapito, Dora、Do Valle, Patrícia Oom、da Costa Mendes, Júlio(2013)。The cognitive-affective-conative model of destination image: A confirmatory analysis。Journal of Travel & Tourism Marketing，30(5)，471-481。  new window
13.Cheng, Tien-Ming、Lu, Chiang-Chuan(2013)。Destination image, novelty, hedonics, perceived value, and revisiting behavioral intention for Island tourism。Asia Pacific Journal of Tourism Research，18(7)，766-783。  new window
14.Goh, Y. N.(2015)。Investigating revisit intentions for the Boutique Hotels of Penang-A UNESCO world heritage site。Asian Social Science，11(4)，126-134。  new window
15.Hallmann, K.、Kaplanidou, K.、Breuer, C.(2010)。Event image perceptions among active and passive sports tourists at marathon races。International Journal of Sports Marketing and Sponsorship，12(1)，32-47。  new window
16.Jin, N.、Lee, H.、Lee, S.(2013)。Event quality, perceived value, destination image, and behavioral intention of sports events: The case of the IAAF World Championship, Daegu, 2011。Asia Pacific Journal of Tourism Research，18(8)，849-864。  new window
17.Julaimi, A. R.、Talib, S. A.(2016)。International tourists revisit intention: A case of the United Arab Emirates。Journal of Tourism, Hospitality & Culinary Arts，8(1)，35-42。  new window
18.Kaplanidou, K.(2006)。Affective event and destination image: Their influence on Olympic travelers' behavioral intentions。Event Management，10(2/3)，159-173。  new window
19.Koo, S. K.、Byon, K. K.、Baker, T. A. III(2014)。Integrating event image, satisfaction, and behavioral intention: Small-scale marathon event。Sport Marketing Quarterly，23(3)，127-137。  new window
20.Liu, C.-C.、Chuang, C.-J.、Chang, S. M.、Chang, C.-Y.(2017)。Benefits and impact influencing support of participants and residents for road race events: A comparative study。South African Journal for Research in Sport, Physical Education and Recreation，39(2)，149-161。  new window
21.Oshimi, D.、Harada, M.(2016)。The effects of city image, event fit, and word-of-mouth intention towards the host city of an international sporting event。International Journal of Sport Management, Recreation & Tourism，24(6)，76-96。  new window
22.Shonk, D. J.、Greenwell, T. C.、Bravo, G.、Won, D.(2012)。Site selection, satisfaction, and intent to return: An exploratory study of the perceptions of rights holders of small-scale sporting events。Journal of Convention & Event Tourism，13(1)，1-15。  new window
23.Wicker, P.、Hallmann, K.、Zhang, J. J.(2012)。What is influencing consumer expenditure and intention to revisit? An investigation of marathon events。Journal of Sport & Tourism，17(3)，165-182。  new window
24.Getz, D.、McConnell, A.(2011)。Serious sport tourism and event travel careers。Journal of Sport Management，25(4)，326-338。  new window
25.Green, B. C.(2001)。Leveraging subculture and identity to promote sport events。Sport Management Review，4(1)，1-19。  new window
26.劉照金、曾慶裕、李彩雲、董燊(20160900)。臺灣不同路跑賽事舉辦地點之經濟影響。大專體育學刊，18(3)，163-177。new window  延伸查詢new window
27.Gibson, H. J.、Kaplanidou, K.、Kang, S. J.(2012)。Small-scale event sport tourism: A case study in sustainable tourism。Sport Management Review，15(2)，160-170。  new window
28.Kaplanidou, K.、Vogt, C. A.(2007)。The interrelationship between sport event and destination image and sport tourists' behaviours。Journal of Sport & Tourism，12(3/4)，183-206。  new window
29.劉照金、黃仲凌、郭芳坤、陳志明、莊哲仁(20160500)。路跑賽事參與者行為評估工具發展之研究。美和學報，35(1)，1-28。  延伸查詢new window
30.徐珊惠、丁瑋君、林如瀚(20191200)。不同年齡層女性跑者之性別協商與能動性的建構。大專體育學刊，21(4)，316-330。new window  延伸查詢new window
31.Gibson, Heather J.(1998)。Sport tourism: A critical analysis of research。Sport Management Review，1(1)，45-76。  new window
32.劉照金、劉一慧、董燊、李晉豪(20171200)。臺灣路跑賽事滿意度、參與意圖及再參與行為之整合模式。大專體育學刊，19(4)，301-315。new window  延伸查詢new window
33.吳柏瑩、邱銘心(20180400)。女性路跑運動參與者之資訊需求與資訊行為研究。圖書館學與資訊科學，44(1)，95-120。new window  延伸查詢new window
34.張景弘、葉佳林、楊翰宗、楊主行(20120600)。臺灣自行車道之運動與遊憩屬性定位研究。運動休閒管理學報，9(1)，155-169。new window  延伸查詢new window
35.劉品坊(20171200)。媒力擁護路跑的延續。運動休閒管理學報，14(4)，66-81。new window  延伸查詢new window
36.蔡吉昌、吳靖純、陳宏慈、吳佳純(20121200)。消費者市場區隔對自行車購買行為之研究。運動休閒管理學報，9(2)，180-191。  延伸查詢new window
37.Aicher, T.、Simmons, J.、Cintron, A.(2018)。An analysis of running event consumer behaviors。Journal of Applied Sport Management，10(2)，26-35。  new window
38.Daniels, M. J.、Norman, W. C.(2003)。Estimating the economic impacts of seven regular sport tourism events。Journal of Sport Tourism，8(4)，214-222。  new window
39.Boukas, N.、Ziakas, V.(2013)。Exploring perceptions for Cyprus as a sustainable golf destination: Motivational and attitudinal orientations of golf tourists。International Journal of Sport Management and Marketing，14(1)，39-70。  new window
40.Dolnicar, S.、Fluker, M.(2003)。Behavioural market segments among surf tourists: Investigating past destination choice。Journal of Sport Tourism，8(3)，186-196。  new window
41.Dolnicar, S.、Grün, B.(2008)。Challenging "factor-cluster segmentation"。Journal of Travel Research，47(1)，63-71。  new window
42.Dolnicar, S.、Leisch, F.(2003)。Winter tourist segments in Austria: Identifying stable vacation styles using bagged clustering techniques。Journal of Travel Research，41(3)，281-292。  new window
43.Duglio, S.、Beltramo, R.(2017)。Estimating the economic impacts of a small-scale sport tourism event: The case of the Italo-Swiss Mountain Trail CollonTrek。Sustainability，9(3)。  new window
44.Ivana, T. P.、Marko, P.、Kristina, D.(2021)。Segmentation of trek and trail race runners as tourists。International Journal Vallis Aurea，7(1)，48-51。  new window
45.Malchrowicz-Mosko, E.、Poczta, J.、Adamczewska, K.(2019)。The potential of non-mega sporting events for the promotion of physical activity among inactive supporters at the Poznan Half Marathon: A case study。International Journal of Environmental Research and Public Health，16(21)。  new window
46.Misener, L.、Misener, K. E.(2016)。Examining the integration of sport and health promotion: Partnership or paradox?。International Journal of Sport Policy and Politics，8(4)，695-712。  new window
47.Murphy, N. M.、Bauman, A. E.(2007)。Mass sporting and physical activity events--Are they 'bread and circuses' or public health interventions to increase population levels of physical activity?。Journal of Physical Activity and Health，4(2)，193-202。  new window
48.永井将史、武正憲(2018)。トレイルランニング競技大会への参加動機と競技距離の関係。ランドスケープ研究，81(5)，533-536。  延伸查詢new window
49.Ng, S. L.、Leung, Y. F.、Cheung, S. Y.、Fang, W.(2018)。Land degradation effects initiated by trail running events in an urban protected area of Hong Kong。Land Degradation and Development，29(3)，422-432。  new window
50.Perić, M.、Dragičević, D.、Škorić, S.(2019)。Determinants of active sport event tourists' expenditure--the case of mountain bikers and trail runners。Journal of Sport & Tourism，23(1)，19-39。  new window
51.Perrin-Malterre, C.(2018)。Tourism diversification process around trail running in the pays of Allevard (Isère)。Journal of Sport & Tourism，22(1)，67-82。  new window
52.Reynolds, Z.、Hritz, N. M.(2012)。Surfing as adventure travel: Motivations and lifestyles。Journal of Tourism Insights，3(1)，14-23。  new window
53.Ribet, S.、Brander, L. M.(2020)。Willingness to pay of trail runners for sustainable country park use in Hong Kong。Journal of Outdoor Recreation and Tourism，31。  new window
54.Solomon, E.、Rees, T.、Ukoumunne, O. C.、Metcalf, B.、Hillsdon, M.(2013)。Personal, social, and environmental correlates of physical activity in adults living in rural south-west England: a cross-sectional analysis。International Journal of Behavioral Nutrition and Physical Activity，10(1)。  new window
55.Snelgrove, R.、Wood, L.(2010)。Attracting and leveraging visitors at a charity cycling event。Journal of Sport & Tourism，15(4)，269-285。  new window
56.van Bottenburg, M.(2006)。A second wave of running?。Sport Marketing Europe，1(1)，26-30。  new window
57.van Dyck, D.、Cardon, G.、de Bourdeaudhuij, I.、de Ridder, L.、Willem, A.(2017)。Who participates in running events? Socio-demographic characteristics, psychosocial factors and barriers as correlates of non-participation--A pilot study in Belgium。International Journal of Environmental Research and Public Health，14(11)。  new window
58.Frochot, I.、Morison, A. M.(2001)。Benefit segmentation: A review of its applications to travel and tourism research。Journal of Travel and Tourism Marketing，9(4)，21-45。  new window
59.Ogles, B. M.、Masters, K. S.(2003)。A typology of marathon runners based on cluster analysis of motivations。Journal of Sport Behavior，26(1)，69-85。  new window
會議論文
1.劉照金(2018)。臺灣路跑參與者人口變項與參與行為之分析。國立體育大學。  延伸查詢new window
2.Green, B. C.、Tanabe, L.(1998)。Marathons, motive, and marketing: Segmentation strategies and the Gold Coast Marathon。Buffalo。  new window
3.Kristina, M. N.、Edvinas, E.、Rasa, K.、Irena, V.(2018)。Factors determining participation in running events。28TH EASM conference，(會議日期: 25th of September, 2020)。  new window
4.Vos, S.、Scheerder, J.、Boen, F.、Feys, J.(2008)。A typology of runners: Implications for marketing strategies。EASM。321-323。  new window
研究報告
1.劉照金(2015)。臺灣地區路跑賽事之衝擊、賽事支持與滿意因素及參與意圖研究 (計畫編號：MOST103-2410-H-276-001)。臺北市：科技部。  延伸查詢new window
學位論文
1.Hungenberg, E. M.(2015)。An examination of motives underlying active sport tourist behavior: A market segmentation approach(博士論文)。University of Northern Colorado。  new window
圖書
1.Petri, H. L.、Govern, J. M.(2012)。Motivation: Theory, research, and application。Belmont, CA：Wadsworth。  new window
2.Kotler, Philip J.、Armstrong, G. M.(1980)。Principles of marketing。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
3.Schiffman, L. G.、Kanuk, L. L.(2010)。Consumer behavior。Pearson Prentice Hall。  new window
4.吳明隆(2008)。SPSS操作與應用：多變量分析實務。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
5.張偉豪(2011)。SEM論文寫作不求人。鼎茂圖書公司。  延伸查詢new window
6.邱皓政(2010)。量化研究與統計分析：SPSS（PASW）資料分析範例解析。五南圖書出版股份有限公司。  延伸查詢new window
7.Australian Sports Commission(2013)。Market segmentation for sport participation: children。Australian Sports Commission。  new window
8.Australian Sports Commission(2012)。Market segmentation for sport participation adults aged 14-65 Years old。Australian Sports Commission。  new window
9.Pike, S.(2008)。Destination marketing. An integrated marketing communication approach。Elsevier/BH。  new window
10.Woratschek, H.、Hannich, F. M.、Ritchie, B.(2007)。Motivations of sports tourists--an empirical analysis in several European rock climbing regions。Universität Bayreuth。  new window
 
 
 
 
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