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M.、Masud, S.(2021)。Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan。International Journal of Environmental Research and Public Health,18(6)。 | 49. | Ajzen, Icek(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。 | 50. | Fornell, Claes R.、Larcker, David F.(1981)。Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics。Journal of Marketing Research,18(3),382-388。 | 研究報告1. | Suyayai, C.(2019)。Predicting Green Product Consumption Using the Theory of Planned Behavior (TPB) and Reasoned Action (TRA): Case study in Thailand。National Chin-Yi University of Technology。 | 學位論文1. | 鄭瑞葉(2015)。消費者對茶葉消費動機、消費生活型態與顧客忠誠度關係之研究--以謝江林茶莊為例(碩士論文)。朝陽科技大學。 延伸查詢 | 2. | 吳瑞華(2016)。消費者對手搖茶飲的消費風險認知及消費行為之研究(碩士論文)。中國文化大學。 延伸查詢 | 3. | 張忠宸(2012)。產品知識、口碑、知覺風險、通路與購買意願影響之研究--以保健食品為例(碩士論文)。亞洲大學。 延伸查詢 | 4. | 張東杰(2011)。台灣茶葉購買行為之研究--以南投縣為例(碩士論文)。玄奘大學。 延伸查詢 | 5. | 張庭嘉(2015)。消費者綠色態度與購買行為之關聯性研究--以手搖飲料業為例(碩士論文)。國立勤益科技大學。 延伸查詢 | 6. | 張智嵐(2008)。台北市民茶葉消費行為之研究(碩士論文)。國立交通大學。 延伸查詢 | 7. | 林俞慧(2019)。益生菌消費者購買行為之研究-涉入理論及計畫行為理論之應用(碩士論文)。國立嘉義大學。 延伸查詢 | 8. | 朱光裕(2005)。台灣消費者茶類消費與飲茶習慣調查(碩士論文)。國立中興大學。 延伸查詢 | 圖書1. | 邱皓政(2011)。結構方程模式:LISREL的理論、技術與應用。雙葉書廊。 延伸查詢 | 2. | 李茂能(2006)。結構方程模式軟體Amos之簡介及其在測驗編製上之應用。台北:心理出版社。 延伸查詢 | 3. | 黃芳銘(2007)。結構方程模式:理論與應用。五南圖書出版股份有限公司。 延伸查詢 | 4. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2009)。Multivariate Data Analysis。Prentice-Hall, Inc.。 | 5. | 張偉豪(2011)。論文寫作SEM不求人。鼎茂。 延伸查詢 | 6. | Schumacker, Randall E.、Lomax, Richard G.(2004)。A Beginner's Guide to Structural Equation Modeling。Lawrence Erlbaum Associates, Inc.。 | 7. | Kline, R. B.(2005)。Principles and practice of structural equation modeling。Guilford Press。 | 其他1. | World Health Organization(2020)。Listings of WHO's response to COVID-19,https://www.who.int/news-room/detail/29-06-2020-covidtimeline。 | 2. | 衛生福利部食品藥物管理署(20140724)。什麼是「健康食品」?讓食品藥物管理署來告訴您!,https://www.mohw.gov.tw/cp-3203-21850-1.html。 延伸查詢 | 3. | Yano, H.(2020)。お茶による新型コロナウイルスの不活化効果について--お茶の種類(製品)による相異,https://www.naramed-u.ac.jp/university/kenkyu-sangakukan/oshirase/r2nendo/documents/ochahp.pdf。 延伸查詢 | 圖書論文1. | Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。 | |