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題名：以計畫行為理論探討晨泳會員泳渡日月潭行為意圖之研究
書刊名：臺灣體育學術研究
作者：許建民 引用關係
作者(外文)：Hsu, Chien-ming
出版日期：2017
卷期：62
頁次：頁1-19
主題關鍵詞：計畫行為理論；泳渡活動；行為意圖；Theory of planned behavior；Swimming event；Behavioral intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:79
  • 點閱點閱:20
應用計畫行為理論，本研究的主要目的在了解態度、主觀規範、知覺行為控制和其各自對應的信念對晨泳會員參與泳渡日月潭活動意圖的影響，同時也比較不同人口變項的受訪者在上述理論變項上的差異。以便利取樣方式選取8個晨泳俱樂部會員為代表，總計發出600 份問卷，回收有效問卷536 份。以獨立樣本t 考驗、單因子變異數分析、相關分析及多元逐步迴歸分析對所得資料進行考驗，結果發現，受訪者對此泳渡活動的態度、主觀規範、知覺行為控制、行為意圖和組成信念都趨於正向，其中又以態度和行為信念的評定分數最高，最低的則是知覺行為控制和控制信念；在不同人口變項的差異考驗上發現，過去經驗6 次以上的受訪者在所有理論變項的得分均顯著高於無經驗者，另男性也在態度、行為信念、知覺行為控制、控制信念和行為意圖的得分上顯著高於女性受訪者。在對行為意圖進行預測時發現，態度、主觀規範、知覺行為控制和其各自對應的信念交乘積和行為意圖間有顯著的正相關存在，其中又以知覺行為控制／控制信念交乘積對行為意圖的影響是最大的。最後根據所得之結果進行討論，並提出未來研究建議。
Based on the theory of planned behavior, this study attempted to investigate the effects of attitude, subjective norm, perceived behavioral control and belief-based measurement on the behavioral intention of morning swimming club members participating in Sun-Moon Lake International Swimming Carnival. Simultaneously, differences among different demographics on those aforementioned variables were compared. By using convenient sampling method, a self-report questionnaire was sent to 8 morning swimming clubs. Out of 600 questionnaires distributed, 536 of them were valid. Independent samples t-test, one-way ANOVA, product-moment correlation and multiple stepwise regression analysis were used for further analysis. Empirical results indicated respondents' attitude, subjective norm, perceived behavioral control and behavioral intention toward participating in Sun-Moon Lake International Swimming Carnival were positive. Among them, attitude toward this Carnival was the highest, followed were subjective norm and perceived behavioral control. Using independent samples t-test and one-way ANOVA to compare the differences among different demographics, this study found more than 6 times experience subjects in all measurements were higher than non-experience. Male subjects were higher than female in attitude, behavior beliefs, perceived behavioral control, control beliefs and behavioral intention. When used different model to predict behavioral intention, this study found attitude, subjective norm, perceived behavioral control, belief-based measurements and behavioral intention significant correlated positively. Among them, perceived behavioral control and control beliefs effected intention most. According to the findings above, limitations and future study suggestions were proposed.
期刊論文
1.Hamilton, K.、White, K. M.(2008)。Extending the theory of planned behavior: The role of self and social influences in predicting adolescent regular moderate-to-vigorous physical activity。Journal of Sport & Exercise Psychology，30(1)，56-74。  new window
2.蔡瑋娟、黃孟立、謝曜鍾(20061200)。泳渡日月潭參與動機之研究。運動與遊憩研究，1(2)，25-44。new window  延伸查詢new window
3.余宗龍(2014)。建構職棒球賽再次購票觀賞的行為意圖模式：以涉入程度為區隔變數。大專體育學刊，16(2)，151-166。new window  延伸查詢new window
4.王月鶯、李世昌、徐茂洲、顏君彰(20140900)。大學生觀賞美國職棒大聯盟的行為意圖模式。大專體育學刊，16(3)，297-310。new window  延伸查詢new window
5.許建民(20040400)。以計畫行為理論預測學童參與運動代表隊意圖之研究。國立體育學院論叢，14(2)，11-26。new window  延伸查詢new window
6.張千培、鄭志富(20090900)。高中階段學生運動社團參與意圖模式之研究。體育學報，42(3)，95-112。new window  延伸查詢new window
7.Theodorakis, Y.(1992)。Prediction of athletic participation: a test of planned behavior theory。Perceputal and Motor Skills，74(2)，371-379。  new window
8.Rivis, A.、Sheeran, P.(2003)。Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis。Current Psychology: Developmental, Learning, Personality, Social，22(3)，218-233。  new window
9.林錫波(20090600)。以計畫行為理論及階段行為改變模式探討大學生在中華職棒之觀賞意圖。大專體育學刊，11(2)，57-68。new window  延伸查詢new window
10.Cunningham, G. B.、Kwon, H.(2003)。The theory of planned behaviour and intentions to attend a sport event。Sport Management Review，6(2)，127-145。  new window
11.Ajzen, I.、Madden, T. J.(1986)。Prediction of goal-directed behavior: Attitude, intention, and perceived behavior control。Journal of Experimental Social Psychology，22(5)，453-474。  new window
12.許建民(20061200)。職棒比賽現場觀賞行為意圖之研究--計畫行為理論之應用。國立體育學院論叢，17(4)，11-24。new window  延伸查詢new window
13.Albarracin, D.、Johnson, B. T.、Fishbein, M.、Muellerleile, P. A.(2001)。Theories of reasoned action and planned behavior as models of condom use: A meta-analysis。Psychological Bulletin，127(1)，142-161。  new window
14.Armitage, Christopher J.、Conner, Mark(2001)。Efficacy of the theory of planned behavior: A meta-analytic review。British Journal of Social Psychology，40(4)，471-499。  new window
15.Ajzen, I.(2011)。The theory of planned behavior: Reactions and reflections。Psychology and Health，26(9)，1113-1127。  new window
16.Nosek, B. A.、Graham, J.、Lindner, N. M.、Kesebir, S.、Hawkins, C. B.、Hahn, C.、Tenney, E. R.(2010)。Cumulative and career-stage citation impact of social-personality psychology programs and their members。Personality and Social Psychology Bulletin，36(10)，1283-1300。  new window
17.McEachan, R. R. C.、Conner, M.、Taylor, N.、Lawton, R. J.(2011)。Prospective prediction of health-related behaviors with the theory of planned behavior: A meta-analysis。Health Psychology Review，5(2)，97-144。  new window
18.Eves, F.、Hoppe, R.、McLaren, L.(2003)。Prediction of specific types of physical activity using the theory of planned behaviour。Journal of Applied Biobehavioral Research，8(2)，77-95。  new window
19.Ajzen, Icek、Driver, B. L.(1992)。Application of the Theory of Planned Behavior to Leisure Choice。Journal of Leisure Research，24(3)，207-224。  new window
20.Hagger, Martin S.、Chatzisarantis, Nikos L. D.、Biddle, Stuart J. H.(2002)。A meta-analytic review of the theories of reasoned action and planned behavior in physical activity: Predictive validity and the contribution of additional variables。Journal of Sport and Exercise Psychology，24(1)，3-32。  new window
21.Ajzen, Icek(2002)。Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior。Journal of Applied Social Psychology，32(4)，665-683。  new window
22.Ajzen, I.(1991)。The theory of planned behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
學位論文
1.曹校章(2010)。運動觀光滿意指標模式之研究--以日月潭國際萬人泳渡嘉年華運動觀光客為例(博士論文)。國立臺灣師範大學，臺北市。new window  延伸查詢new window
2.謝曜鍾(2009)。泳渡日月潭滿意度、自我評估對忠誠度的影響之研究(碩士論文)。亞洲大學。  延伸查詢new window
3.許哲彰(1999)。國小教師從事規律運動意圖、行為之預測及影響因素之探討--驗證計劃行為理論(碩士論文)。國立體育學院。  延伸查詢new window
圖書
1.黃俊英(2000)。多變量分析。台北：中國經濟企業研究所。  延伸查詢new window
2.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
其他
1.埔里鎮四季早泳會(2015)。2015年第玉3屆日月潭國際萬人泳渡嘉年華活動辦法，http://pulifourswim.com/files/2015regulations.pdf。  延伸查詢new window
 
 
 
 
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