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題名：品牌形象對顧客忠誠度與再購意願之研究--以蘋果公司之iPhone為例
書刊名：管理科學研究
作者：許淑鴻／呂易锝
作者(外文)：Hsu, Shu-hung／Lu, Yi-de
出版日期：2021
卷期：15:1
頁次：頁1-13
主題關鍵詞：品牌形象；顧客忠誠度；再購意願；Brand image；Customer loyalty；Repurchase intention
原始連結：連回原系統網址new window
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  • 點閱點閱:4
期刊論文
1.Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research，28(4)，38-44。  new window
2.Graeff, T. R.(1996)。Using promotional messages to manage the effects of brand and self-image on brand evaluations。The Journal of Consumer Marketing，13(3)，4-18。  new window
3.Chiang, Chun-Fang、Jang, SooCheong Shawn(2007)。The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure Travelers' Attitudes toward Online Hotel Booking。Journal of Hospitality and Leisure Marketing，15(3)，49-69。  new window
4.Prus, A.、Brandt, D. R.(1995)。Understanding your customer。Marketing Tools，2(5)，10-14。  new window
5.Dwivedi, A.、Merrilees, B.(2012)。The impact of brand extensions on parent brand relationship equity。Journal of Brand Management，19(5)，377-390。  new window
6.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review，73(6)，88-99。  new window
7.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
8.Wang, Y. L.、Tzeng, G. H.(2012)。Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods。Expert Systems with Applications，39(5)，5600-5615。  new window
9.Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing，74(3)，331-352。  new window
10.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
11.Janes, W. N.、Sasser, P. L.(1995)。Involvement, Attributions and Consumer Responses to Rebates。Journal Business and Psychology，9(3)，279-297。  new window
12.Kotler, Philip(1996)。Strategic Global Marketing: Lessons from the Japanese。Columbia Journal of World Business，20，47-53。  new window
13.Martin, G. S.、Brown, T. J.(1990)。In Search of Brand Equity: the Conceptualization and Measurement of the Brand Impression Construct Marketin Theory and Applications。American Marketing Association，2，431-438。  new window
14.Auh, Seigyoung、Bell, Simon J.、McLeod, Colin S.、Shih, Eric(2007)。Co-production and customer loyalty in financial services。Journal of Retailing，83(3)，359-370。  new window
15.Collier, Joel E.、Bienstock, Carol C.(2006)。Measuring service quality in E-retailing。Journal of Service Research，8(3)，260-275。  new window
16.Duncan, T.、Moriarty, S.(1999)。Brand relationships key to agency of the future。Advertising Age，18(10)，44-51。  new window
17.Grohs, R.、Reisinger, H.(2014)。Sponsorship effects on brand image: The role of exposure and activity involvement。Journal of Business Research，67(5)，1018-1025。  new window
18.Hunt, Kenneth A.、Keaveney, Susan M.、Lee, Moonkyu(1995)。Involvement, attributions, and consumer responses to rebates。Journal of Business and Psychology，9(3)，273-297。  new window
19.Fečiková, Ingrid(2004)。An index method for measurement of customer satisfaction。The TQM Magazine，16(1)，57-66。  new window
20.Morrison, Sharon、Crane, Frederick G.(2007)。Building the service brand by creating and managing an emotional brand experience。Journal of Brand Management，14(5)，410-421。  new window
21.Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research，58(4)，28-36。  new window
22.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。  new window
23.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing，60(4)，7-18。  new window
24.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
25.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
26.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
圖書
1.Aaker, David A.(1991)。Managing Brand Equity: Capitalizing on the Value of Brand Name。Free Press。  new window
2.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and Control。Prentice-Hall。  new window
3.Aaker, D. A.(1996)。Managing Brand Equity。Free Press。  new window
4.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
5.Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。  new window
6.Kotler, Philip、Keller, Kevin Lane(2006)。Marketing Management。Prentice-Hall。  new window
7.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
8.Duncan, T.、Mariarty, S.(1997)。Driving Brand Value。Free Press。  new window
 
 
 
 
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