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題名:設計思考應用於擴增實境廣告設計實踐教學之影響
書刊名:設計學報
作者:方菁容 引用關係
作者(外文):Fang, Ching-jung
出版日期:2022
卷期:27:3
頁次:頁73-91
主題關鍵詞:擴增實境AR廣告設計設計思考設計教育Augmented realityARAdvertising designDesign thinkingDesign education
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:9
  • 點閱點閱:1
期刊論文
1.White, A.、Smith, B. L.(2001)。Assessing advertising creativity using the creative product semantic scale。Journal of Advertising Research,41(6),27-34。  new window
2.Flandin, M. P.、Martin, E.、Simkin, L. P.(1992)。Advertising effectiveness research。International Journal of Advertising,11(3),203-214。  new window
3.Black, P. J.、Wiliam, D.(2009)。Developing the theory of formative assessment。Educational Assessment, Evaluation and Accountability,21(1),5-31。  new window
4.黃絜如(20121000)。設計思考整合概念地圖設計教學法研究。耕莘學報,10,61-73。  延伸查詢new window
5.Wiltschnig, S.、Christensen, B. T.、Ball, L. J.(2013)。Collaborative problem-solution co-evolution in creative design。Design Studies,34(5),515-542。  new window
6.趙惠玲、高震峰(20170500)。視覺藝術教育領域之熱門及前瞻研究議題分析:2006至2016。藝術教育研究,33,1-31。new window  延伸查詢new window
7.謝明彧(20151204)。職場最重要的一堂課:「換位思考」,用別人的眼睛看世界。經理人。  延伸查詢new window
8.Dorst, Kees、Cross, Nigel(2001)。Creativity in the design process: Co-evolution of problem-solution。Design Studies,22(5),425-437。  new window
9.Anderson, James C.、Gerbing, David W. J.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
10.連瑀琁、楊俊明、黃鼎豪(20190100)。以同理貫穿於設計思考流程之探討--以明志科技大學大一設計思考課程為例。工業設計,46(2)=139,60-65。new window  延伸查詢new window
11.Tu, Jui-Che、Liu, Li-Xia、Wu, Kuan-Yi(2018)。Study on the Learning Effectiveness of Stanford Design Thinking in Integrated Design Education。Sustainability,10(8),(2649)1-(2649)21。  new window
12.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
13.Desrochers, D.、Nelson, P.(2006)。Adding consumer behavior insights to category management: improving item placement decisions。Journal of Retailing,82(4),357-365。  new window
14.朱建霞(20171227)。新媒體時代高校廣告設計教學改革的趨勢。新聞愛好者,2017(12)。  延伸查詢new window
15.龔書章(20131000)。設計教育裡的哲學思考--找到「介入」並「存在」的理由。臺灣建築學會會刊雜誌,72,44-49。  延伸查詢new window
16.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
會議論文
1.Singh, S.、Sanders, L.、Irwin, T.、Stappers, P.、Lotz, N.、Bohemia, E.(2016)。The Future of Design education。Future Focused Thinking--DRS International Conference,(會議日期: 2016, June 27-30),27-30。  new window
圖書
1.Rowe, P. G.(1991)。Design thinking。Cambridge, MA:MIT Pres。  new window
2.Kelley, David、Kelley, Tom、林育如(2014)。創意自信帶來力量。聯經出版事業股份有限公司。  延伸查詢new window
3.克雷頓‧克里斯汀生、傑夫‧戴爾、海爾‧葛瑞格森(2017)。創新者的DNA:5個技巧,簡單學創新。天下雜誌。  延伸查詢new window
4.Belch, George E.、Belch, Michael A.(2018)。Advertising and Promotion: An Integrated Marketing Communications Perspective。New York, NY:McGraw-Hill Education。  new window
5.Brown, Tim、吳莉君(2010)。設計思考改造世界。臺北:聯經。  延伸查詢new window
6.Plattner, H.(2010)。An introduction to design thinking process guide handout。Institute of Design at Stanford。  new window
7.Christense, L. B.、Johnson, R. B.、Turne, L. A.、郭俊顯、游婷雅(2019)。研究方法:設計與分析。雙葉書廊。  延伸查詢new window
8.Stone, M.、Bond, A.、Foss, B.(2004)。Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer。Kogan Page。  new window
9.歐陽自珍、黃學誠(2007)。思考力決定孩子的競爭力。三采文化。  延伸查詢new window
10.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
11.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
其他
1.Norman, D.(20101126)。Why design education must change,http://www.core77.com/posts/17993/why-design-education-must-change-17993。  new window
2.龔俊榮(20171130)。加入AI行銷廣告將變個人化,http://www.chinatimes.com/print/newspapers/20171130000840-260301。  延伸查詢new window
3.51design我要設計(20170613)。聽了一百遍的用戶體驗旅程圖,它到底該怎麼做?,https://kknews.cc/zh-tw/tech/y6b9gnb.html。  延伸查詢new window
4.品牌幾何(20170320)。什麼是真正的消費者洞察?,https://kknews.cc/zh-tw/news/39zngea.html。  延伸查詢new window
5.許維傑(20180724)。不會寫Code也能打造AR內容!簡單好上手的MAKAR編輯器,https://www.bnext.com.tw/article/49971/meet-startup-interview-ar-vr-markr。  延伸查詢new window
6.陳子木(20170614)。更走心! 你得學會用共情來驅動設計,https://kknews.cc/design/ov3njbq.html。  延伸查詢new window
 
 
 
 
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