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題名:《阿信》連續劇觀眾研究 : 由觀眾詮釋模式看女性與社會規範的互動關係
書刊名:臺灣社會研究季刊
作者:林芳玫
作者(外文):Lin, Fang-mei
出版日期:1996
卷期:22
頁次:頁153-193
主題關鍵詞:抗拒社會規範型個別情境型結構批判型ResistanceNorm-conforming typeSituational typeStructural-critical type
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:27
  • 點閱點閱:134
     本研究以電視連續劇《阿信》之女性為研究對象,進行深度訪談。由於近年來學術界對於閱聽人的研究傾向於強調其主動積極的解讀能力,而此能力又被部份後現代學者視為具有抗拒的潛力,足以顛覆宰制性意識形態,本研究乃從具體而微觀的層次出發,探討抗拒性閱聽人的普遍程度如何,並進而發掘女性與社會規範的關係。訪談結果發現,觀眾類型可分為社會規範型、個別情境型、以及結構批判型。只有一成左右的受訪者從社會結構的觀點對連續劇文本提出批判,而這類批判型的閱聽人並未抗拒文本,而是欣賞女主角阿信而同時又批評劇中的意識態。本研究因而主張「抗拒」此概念應加以修正,而抗拒性解讀的普遍程度則應採取保守估計。社會規範型的閱聽人佔大多數,但她們並非被動的服從文本及其所指涉的社會規範,而是主動的對社會規範加以詮釋並內化為個人修身及待人處事之道。本研究後最後以女性主義的們我反思立場,認為女性對社會規範的態度既不是順服的奴隸,也不是反抗的叛徒,而是在適應與批評之間選擇利人利己的人際互動方式。
     This study uses in-depth interviews to explore the ways female audiences interpret a TV soap opera. In recent scholarship on audience, audiences are conceptualized as having active and critical interpretive ability, which is further regarded by certain post-modernist theorists as the ability to resist and subvert dominant ideology. This study therefore intends to use concrete and micro-level research to see to what extent resistant decoding exists among audience members. From this, we can explore further how women interact with morms that contain patriarchal ideology. Research findings show that there are three types of audiences: norm-conforming, situational, and structural-critical, the last accounting of 10% of the interviewees. However, structural-critical, the last accounting for 10% of the interviewees. However, even structural-critical women enjoy the soap opera and its heroine, and they do not adopt resistant decoding in opposition to textual encoding. This study therefore regards audiences' critical attitude and resistant decoding as two analytically separate issues. This paper argues that the concept of resistance and its application should be modified and the existence of resistant decoding should not be overestimated.
期刊論文
1.Morley, David(1993)。Active Audience Theory: Pendulums and Pitfalls。Journal of Communication,43(4),13-19。  new window
2.Tuchmann, G.(1993)。Realism and Romance: The Study of Media Effects。Journal of Communication,43(4),36-40。  new window
3.翁秀琪(19930600)。閱聽人研究的新趨勢--收訊分析的理論與方法。新聞學研究,47,1-16。new window  延伸查詢new window
4.林芳玫(19940700)。觀眾研究初探--由「梅花三弄」談文本、解讀策略、與大眾文化意識形態。新聞學研究,49,123-155。new window  延伸查詢new window
5.Jensen, K. B.、Rosengren, K. E.(1990)。Five traditions in search of the audience。European Journal of Communication,5(2/3),207-238。  new window
學位論文
1.盧怡玫(1994)。家庭電視的社會性使用(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Ettema, J. S.、Whitney, D. C.(1994)。Audiencemaking: How the Media Create the Audience。Thousand Oaks, California:Sage。  new window
2.Wilson, T.(1993)。Watching Television: Hermeneutics, Reception and Popular Culture。Cambridge:Polity Press。  new window
3.Turner, Graeme(1990)。British Cultural Studies: An Introduction。Unwin Hyman。  new window
4.Morley, David(1980)。The "Nationwide" audience: Structure and decoding。London:British Film Institute。  new window
5.Morley, David(1992)。Television, Audiences and Cultural Studies。Routledge。  new window
6.陳秉璋(1988)。臺灣社會的親歷經驗與社會學分析:臺灣文化斷層理論。邁向現代化。臺北。  延伸查詢new window
7.Livingstone, S. M.(1990)。Making Sense of Television: The Phychology of Audience Interpretation。Making Sense of Television: The Phychology of Audience Interpretation。Oxford。  new window
圖書論文
1.Press, A. L.(1994)。The Sociology of Cultural Reception: Notes Toward an Emerging Paradigm。The Sociology of Culture。Oxford, UK:Blackwell。  new window
2.張淑香(1988)。從戲劇的主題結構談竇娥的「冤」。元雜劇中的愛情與社會。台北:大安。  延伸查詢new window
3.Liebes, T.、Katz, E.(1989)。On the Critical Ability of Television Viewers。Remote Control: Television, Audience and Cultural Power。London, UK:Routledge。  new window
4.Hall, Stuart(1980)。Encoding/ Decoding。Culture, Media, Language: Working Papers in Cultural Studies, 1972-1979。The Center for Contemporary Cultural Studies, University of Birmingham。  new window
 
 
 
 
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