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題名：商業電視是樁既剝削又歧視的生意？--電視商品閱聽人的生產與家庭論述
書刊名：新聞學研究
作者：陳志賢 引用關係
作者(外文)：Chen, Chih-hsien
出版日期：2005
卷期：83
頁次：頁167-210
主題關鍵詞：商品閱聽人；家庭；性別；傅科；收視率調查；Commodity audience；Family；Gender；Foucault；Ratings
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(1) 專書(3) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:158
  • 點閱點閱:40
　　　　　本研究以傅科的權力觀點聯繫馬克思主義與女性主義，嘗試瞭解臺灣商業電視產業買賣商品閱聽人過程中的勞動剝削、性別分工與歧視，特別是收視率調查所隱含的性別偏見與家庭論述。本文先從Smythe的「閱聽人商品」概念出發，檢討其在臺灣電視產業分析的適用性；在加入性別與權力意識的修正後，本文進而批判右派的擬似客觀閱聽人調查，也再次點明左派面對性別差異的「盲點」。本研究重要性在於批判商品閱聽人買賣的剝削與歧視，凸顯商業電視本質的不義，並且強調商品閱聽人與真實觀眾之間的差異，這差異的質疑不僅是閱聽人自主性的問題，更是不同性別、階級與種族在家庭收視這個戰場的角力。
　　　　　Inspired by Foucault's perspective of power, this paper uses Marxism and feminism to understand the unequal sexual division of labor as well as discrimination in the production and exchange of a commodity audience. Starting with a critique of Dallas Smythe’s concept of a commodity audience, the analysis highlights Marxist communication studies' oversight of the gender issue. It further empirically questions the myth of objective ratings as commonly practiced in the commercial television industry. By doing so, the study aims to unearth exploitation and discrimination hidden in the family viewing process. As framed by mainstream family discourses and technologies of ratings, audiences have been disciplined and normalized for sale. Thus, audiences' resistance cannot be separated from various social movements against sexual, racial, and economic injustices.
期刊論文
1.孫曼蘋(19970100)。青少年新電視使用與其家庭人際關係之研究。新聞學研究，54，211-235。new window  延伸查詢new window
2.動腦雜誌編輯部(2004)。有線春暖花開、無線衰退。動腦，338，43-50。  延伸查詢new window
3.Walker, A. J.(1996)。Couples watching television: Gender, power, and the remote control。Journal of Marriage and the Family，58(4)，813-824。  new window
4.Meehan, E. R.(1984)。Ratings and institutional approach: A third answer to the commodity question。Critical Studies in Mass Communication，1，216-225。  new window
5.Jhally, S.(1982)。Probing the blindspot: The audience commodity。Canadian Journal of Political and Social Theory，6(1/2)，204-210。  new window
6.Livant, Bill(1982)。Working at Watching: A Reply to Sut Jhally。Canadian Journal of Political and Social Theory，6(1/2)，211-215。  new window
7.魏玓(20030700)。當市場和國家攜手--2002年臺灣媒體產業觀察報告。當代，73=191，64-73。  延伸查詢new window
8.Arriaga, P.(1984)。On advertising: A Marxist critique。Media, Culture & Society，6，53-64。  new window
9.Hartley, J.(1987)。Invisible Fictions: Television Audiences, Paedocracy, Pleasure。Textual Practice，1(2)，121-138。  new window
10.王嵩音(19940100)。蘭嶼學童之家庭傳播型態與媒介使用（研究摘要）。新聞學研究，48，147-151。new window  延伸查詢new window
11.王彩雲(200301)。廣告主是台灣媒體亂象的肇事者還是救世主。動腦雜誌，321，11。  延伸查詢new window
12.動腦雜誌媒體圈(200301)。廣電人要用等距抽樣讓收視行為準確現形。動腦雜誌，321，83。  延伸查詢new window
13.楊士仁(2003)。無線老三台去年全顧損，年代慘兮兮去年虧九億，東森借錢有一套播映權也可擔保。Taiwan News總合週刊，81，44-48。  延伸查詢new window
14.盧盈君(20030300)。動腦2002年臺灣綜合廣告代理商排行榜。動腦，323，18-27。  延伸查詢new window
15.動腦雜誌編輯部(200403)。走過谷底，擁抱春天。動腦雜誌，335，19-22。  延伸查詢new window
16.Bryson, V.(2004)。Marxism and feminism: Can the 'unhappy marriage' be saved?。Journal of Political Ideologies，9(1)，13-30。  new window
17.賴國洲(19870500)。國內運用收視率資料的現況探討。新聞學研究，39，167-194。new window  延伸查詢new window
18.McLaughlin, L.(1999)。Beyond 'separate spheres': Feminism and the cultural studies/political economy debate。Journal of Communication Inquiry，23(4)，327-354。  new window
19.Murdock, G.(1978)。Blindspots about Western Marxism: A reply to Dallas Smythe。Canadian Journal of Political and Social Theory，2(2)，109-119。  new window
20.林福岳(19960100)。閱聽人地理學--以「民族誌法」進行閱聽人研究之緣起與發展。新聞學研究，52，167-186。new window  延伸查詢new window
21.Smythe, D. W.(1977)。Communications: Blindspot of Western Marxism。Canadian Journal of Political and Social Theory，1(3)，1-27。  new window
22.Maxwell, Richard(1991)。The Image Is Gold: Value, the Audience Commodity, and Fetishism。Journal of Film and Video，43(1/2)，29-45。  new window
23.林芳玫(19940700)。觀眾研究初探--由「梅花三弄」談文本、解讀策略、與大眾文化意識形態。新聞學研究，49，123-155。new window  延伸查詢new window
24.郭貞(19940100)。認同形成、家庭溝通型態以及青少年媒介使用:一個整合模式。新聞學研究，48，99-121。new window  延伸查詢new window
會議論文
1.孫秀蕙(1996)。觀看電視：家庭生活情境、權力關係與消費行為。1996傳播生態研討會。嘉義縣民雄鄉：國立中正大學。  延伸查詢new window
2.Chen, C. H.(200305)。Is the audience really commodity?: An overdetermined Marxist perspective of television economy。The annual meeting of the International Communication Association。San Diego。  new window
3.Chen, C. H.(200405)。Audience-making and economic change: An institutional inquiry into the ratings history of Taiwan。The annual meeting of the International Communication Association。New Orleans。  new window
學位論文
1.Chen, C. H.(1998)。The audience as fictitious capital: The political economy of audience-making in Taiwan's telecommunication deregulation(博士論文)。University of Minnesota。  new window
圖書
1.Stevenson, Nick(2001)。Culture and Citizenship。London：Sage。  new window
2.Hooks, Bell(1982)。Ain't I a Woman: Black Women and Feminism。London：Pluto。  new window
3.Braverman, Harry(1974)。Labor and Monopoly Capital。New York：Monthly Review。  new window
4.Burawoy, Michael(1985)。The Politics of Production: Factory Regimes Under Capitalism and Socialism。Verso Books。  new window
5.Foucault, Michel、Sheridan, Alan(1977)。Discipline & Punish: The Birth of the Prison。New York：Pantheon Books。  new window
6.Gurevitch, M.、Bennett, T.、Curran, J.、Woollacott, J.(1982)。Culture, society and the media。London：Methuen：Routledge。  new window
7.Hoover, S. M.、Clark, J. S.、Alters, D. F.(2004)。Media, home, and family。New York：Routledge。  new window
8.Owen, B. M.、Wildman, S. S.(1992)。Video economy。Cambridge, MA：Harvard University Press。  new window
9.Poster, Mark(1984)。Foucault, Marxism, and History: Mode of Production Versus Mode of Information。Cambridge：Polity Press。  new window
10.Reed, Christopher(1996)。Not at home。London：Thames and Hudson。  new window
11.Stevenson, Nick(2002)。Understanding media cultures: Social theory and mass communication。London：Sage。  new window
12.Wasko, J.、Mosco, V.、Pendakur, M.(1993)。Illuminating the blindspots: Essays honoring Dallas W. Smythe。Norwood, NJ：Ablex。  new window
13.Fraser, Nancy(1989)。Unruly practices: Power, discourse and gender in contemporary social theory。Minneapolis, MN：University of Minnesota Press。  new window
14.Garnham, Nicholas(1990)。Capitalism and Communication: Global Culture and the Economics of Information。Sage。  new window
15.Hardt, Michael、Negri, Antonio(1994)。Labor of dionysus: A critique of state-form art。Minneapolis：University of Minnesota Press。  new window
16.Hartsock, Nancy C. M.(1985)。Money, Sex, and Power: Toward a Feminist Historical Materialism。Boston, MA：Northeastern University Press。  new window
17.Harvey, David(1982)。The limits to capital。Chicago：University of Chicago Press。  new window
18.Jhally, Sut(1987)。The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society。New York, NY：St. Martin Press。  new window
19.McChesney, Robert W.(2004)。The Problem of the Media: U.S. Communication Politics in the 21st Century。New York, NY：Monthly Review Press。  new window
20.Mosco, Vincent(1996)。The Political Economy of Communication: Rethinking and Renewal。London：Sage Publications。  new window
21.Poster, Mark(1990)。The Mode of Information: Poststructuralism and Social Context。University of Chicago Press。  new window
22.Rybczynski, Witold(1986)。Home: A Short History of an Idea。New York, NY：London：Heinemann。  new window
23.Streeter, Thomas(1996)。Selling the air: A critique of the policy of commercial broadcasting in the United States。Chicago：University of Chicago Press。  new window
24.Wolff, Richard D.、Resnick, Stephen A.(1987)。Economics: Marxian versus neoclassical。Baltimore, MD：The Johns Hopkins University Press。  new window
25.Foucault, Michel、Hurley, Robert(1978)。The History of Sexuality: An Introduction。New York：Random House Press。  new window
26.Ang, I.(1991)。Desperately seeking the audience。London。  new window
27.MacKinnon, Catharine A.(1989)。Toward a Feminist Theory of the State。Cambridge, MA：London：Harvard University Press。  new window
28.Dean, Mitchell(1994)。Critical and Effective Histories: Foucault's Methods and Historical Sociology。Routledge。  new window
29.Williams, Raymond(1976)。Keywords: A Vocabulary of Culture and Society。Oxford University Press。  new window
30.Foucault, Michel、Gordon, Colin(1980)。Power/Knowledge: selected interviews and other writings, 1972-1977。Harvester Wheatsheaf。  new window
31.Jhally, Sut、馮建三(1992)。廣告的符碼。台北：遠流出版社。  延伸查詢new window
32.Mills, Charles Wright(1959)。The Sociological Imagination。Oxford University Press。  new window
33.黃葳威(2004)。閱聽人與媒體文化。揚智文化事業股份有限公司。  延伸查詢new window
34.Ang, I.(1996)。Living room wars: Rethinking media audiences for a postmodern world。Sage。  new window
35.謝國雄(19970000)。純勞動：臺灣勞動體制諸論。臺北：中央研究院社會學研究所籌備處。new window  延伸查詢new window
36.Silverstone, Roger(1994)。Television and Everyday Life。Routledge。  new window
圖書論文
1.Bordo, Susan(1999)。Feminism, Foucault and the Politics of the Body。Feminist Theory and the Body: A Reader。Edinburgh：Edinburgh UP。  new window
2.Hartsock, Nancy(1990)。Foucault on Power: a Theory for Women?。Feminism/Postmodernism。New York。  new window
3.伊慶春(1999)。都市與家庭生活。台灣的都市社會。台北：巨流。  延伸查詢new window
4.Andreasen, M.(2001)。Evolution in the family's use of television: An overview。Television and the American family。Mahwah, NJ：Lawrence Erlbaum。  new window
5.Ang, I.(1996)。Ethnography and radical contextualism in audience studies。The audience and its landscape。Boulder, CO：Westview Press。  new window
6.Byars, J.、Meehan, E. R.(2000)。Once in a lifetime: Constructing "the working women" through cable narrowcasting。Television: The critical view。Oxford：Oxford University Press。  new window
7.Bowlby, R.(1995)。Domestication。Feminism besides itself。London：Routledge。  new window
8.Acker, J.(1999)。Rewriting class, race and gender: Problems in feminist rethinking。Revisioning gender。Thousand Oaks, CA：Sage。  new window
9.Fejes, F. J.(1992)。Masculinity as fact: A review of empirical mass communication research on masculinity。Men, masculinity, and the media。Newbury Park, CA：Sage。  new window
10.Gray, A.(1997)。Behind closed doors: Video recorders in the home。Feminist television criticism: A reader。Oxford：Clarendon Press。  new window
11.Lewis, J.、Jhally, S.(2000)。The struggle over media literacy。Television: The critical view。New York：Oxford University Press。  new window
12.Scanlon, J.(2000)。Advertising women: The J. Walter Thompson company women's editorial department。The gender and consumer culture reader。New York：New York University Press。  new window
13.Seiter, E.、Borcher, H.、Kreutzner, G.、Warth, E. M.(1989)。Don't treat us like we're so stupid and naive: Towards an ethnography of soap opera viewers。Remote control: Television, audiences, and cultural power。London：Routledge。  new window
14.Spigel, L.(1997)。The suburban home company: Television and the neighborhood ideal in post-war America。Feminist television criticism: A reader。Oxford：Clarendon Press。  new window
15.Spigel, L.(2000)。Women's work。Television: The critical view。Oxford：Oxford University Press。  new window
16.Meehan, Eileen R.(1993)。Heads of household and ladies of the house: Gender, genre, and broadcast ratings, 1929-1990。Ruthless criticism: New perspectives in U.S. communication history。Minneapolis, MN：University of Minnesota Press。  new window
17.Meehan, Eileen R.(2002)。Gendering the Commodity Audience: Critical Media Research, Feminism, and Political Economy。Sex & Money: Feminism and Political Economy in the Media。Minneapolis, MN：University of Minnesota Press。  new window
18.Mosco, V.(2003)。Citizenship and the technopoles。Critical cultural policy studies: A reader。Oxford：Blackwell Publishing。  new window
19.Steeves, H. L.、Wasko, J.(2002)。Feminist theory and political economy: Toward a friendly alliance。Sex and money: Feminism and political economy in the media。Minneapolis, MN：University of Minnesota Press。  new window
20.Hartmann, Heidi(1981)。The unhappy marriage of marxism and feminism: Towards a more progressive union。Women and Revolution: A Discussion of the Unhappy Marriage of Marxism and Feminism。South End Press。  new window
21.Hall, Stuart(1986)。The rediscovery of 'ideology': Return of the repressed in media studies。Culture, Society and the Media。London：Methuen。  new window
 
 
 
 
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