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題名:美國有線電視的特許、整合及競爭管制--市場與法律政策的分析
書刊名:人文及社會科學集刊
作者:江耀國
作者(外文):Chiang, Eric Yao-kuo
出版日期:1998
卷期:10:4
頁次:頁515-574
主題關鍵詞:有線電視執照特許競爭反托拉斯整合自然獨占Cable televisionCable franchisingCompetitionAntitrustNatural monopolyIntegration
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:53
  • 點閱點閱:307
     本文論述美國對於有線電視的特許、整合及競爭的管制經驗。以有線電視市場及
產業的發展狀況為背景,說明管制的政策、立法及實施情況。長久以來,美國絕大多數的有
線電視為分區特許獨占。依傳統的見解,有線電視也被視為「自然獨占」。然而一九八○年
代之後,此一見解已受到某些經濟學家及「重疊經營者」的挑戰。以往,由於有線電視產業
規模小,分區中由一家廠商經營,即為已足。一九八○年代之後,有線電視市場的蓬勃發展
,產業規模的擴大,使得有線電視的分區市場,可以容納新的經營者。有線電視屬於自然獨
占的觀念應該加以修正。隨著有線電視產業的蓬勃發展,市場的集中愈來愈明顯。前四大的
MSO (多系統經營者 ) 在九○年代中期,即水平控制全國一半以上的市場,而約半數的全國
性頻道則與 MSO 有垂直整合關係。 有線電視產業的高度集中及費率的節節上漲,使得國會
通過「一九九二年有線電視消費者保護及競爭法」。該法提供四個法律機制來管制整合及競
爭:1.MSO 訂戶數的限制,2. 整合關係頻道的限制,3. 節目取得,4. 播放頻道約定的管制
。第一個機制由於被業者指控為違憲,目前暫停施行。第二個機制,則以較為寬鬆的方式施
行。第三個機制為有效的不正競爭防止立法,在過去幾年內,已有數十個案例報告。相對上
,第四個機制則實務重要性較低,尚未有案例出現。
     This article gives an overview of the U.S. experience on regulating
cable tevevision franchising, integration and competition. The focus will be on
the cable market and industry, as well as on regulatory laws and policies, and
their implementation. For decades, there has been a practice of awarding only
one franchise in each cable district in the U.S. and therefore most cable
systems were de facto monopolies. Under traditional wisdom, cable television was
characterized as a "natural monopoly". Since the early 1980s, this view has been
challenged by economists and by "overbuilds" (potentially second cable firms
within the same district) in courts. The author argues that cable systems are
not necessarily "natural monopolies". Before the 1980s, the scale of the cable
market was rather small--single cable firms would provide an adequate supply of
services and therefore not many cable systems were interested in competing. The
boom of market growth in the 1980s enhanced industry scale and profitability and
therefore attracted competitors. The notion of cable tevelision as a natural
monopoly should be revised. After the mid-1980s, the concentration of the cable
market became notable. The top four MSO (Multiple System Operators) horizontally
have controlled half of the national market since the mid-1990s and half of the
national channels vertically integrated with MSO. The industry concentration and
huge increase in cable rates pushed Congress to enact the Cable Television
Consumer Protection and Competition Act of 1992. The 1992 Act contains four
legal mechanisms to regulate the integration and competition of the cable
industry: (1) limits on MSO subscribers, (2) limits on channel occupancy, (3)
program access rules, and (4) carriage agreement rules. While the first
mechanism was voluntarily stayed by the Federal Communications Commission (its
constitutionality is being challenged in courts), the second rule has been
enforced in a relaxed way. The third mechanism proves to be an effective piece
of legislation with which dozens of cases have been resolved in the past few
years. In contrast, no case has been reported under the fourth rule.
期刊論文
1.Crandall, R. W.(1997)。Competition and regulation in the US video market。Telecommunication Policy,21(7),649-660。  new window
2.劉孔中(19980400)。論結合管制之理論與實務。公平交易季刊,6(2),1-37。new window  延伸查詢new window
3.曾正儀(1997)。從市場結構因素分析國內有線電視斷訊現象。衛星與有線電視雜誌,10(3),37-40。  延伸查詢new window
4.(1998)。和信、力霸大戰日誌。衛星與有線電視雜誌,2月號。  延伸查詢new window
5.Adelman, Ronald W.(1996)。Turner Broadcasting and the Bottleneck Analogy: Are Cable Television Operators Gatekeepers of Speech?。S. M. U. Law Review,49,1549-1560。  new window
6.Arnesen, David W.、Blizinsky, Marlin(1995)。Cable Television: Will Federal Regulation Protect the Public Interest?。American Business Law Journal,32,627-649。  new window
7.Bell, Donald L.(1991)。Unbundling: an Alternative to the Current System of Cable Television Franchising。Cumberland Law Review,21,43-99。  new window
8.Boudreaux, Donald J.、Ekelund, Robert B., Jr.(1993)。The Cable Television Consumer Protection and Competition Act of 1992: The Triumph of Private over Public Interest。Alabama Law Review,44,355-391。  new window
9.Brenner, Daniel L.(1990)。Was Cable Television a Monopoly?。Federal Communications Law Journal,42,365-411。  new window
10.Christensen, Shaun(1992)。Cable Television: Competition and the First Amendment。South Dakota Law Review,37。  new window
11.Conrad, Keith(1997)。Media Merges: First Step in a New Shift of Antitrust Analysis?。Federal Communication Law Journal,49,675-700。  new window
12.Gilbert, Toni Elizabeth(1996)。Economic Regulation of the Cable Television Industry: Reigning in a Giant at the Expense of the First Amendment。Catholic University Law Review,45,615-651。  new window
13.Hazlett, Thomas W.(1986)。Private Monopoly and the Public Interest: An Economic Analysis of the Cable Television Franchise。University of Pennsylvania Law Review,134,1335-1409。  new window
14.Hazlett, Thomas W.(1990)。Duopolistic Competition in Cable Television: Implications for Public Policy。Yale Journal on Regulation,7,65-148。  new window
15.Kanzler, Jay Lee(1991)。Getting the Clear Picture on Cable Franchising Monopolies。Journal of Missouri Bar,47,53-61。  new window
16.Markey, Edward J.(1993)。Cable Television Regulation: Promoting Competition in a Rapidly Changing World。Federal Communications Law Journal,46,1-6。  new window
17.Saylor, David J.(1994)。Programming Access and other Competition Regulations of the New Cable Television Law and the Primestar Decrees: A Guided Tour through the Maze。Cardozo Arts & Entertainment Law Journal,12,321-386。  new window
研究報告
1.施俊吉、石世豪(1998)。有線電視頻道節目業者與播送系統業者垂直整合之競爭規範及許可衡量標準。沒有紀錄。  延伸查詢new window
學位論文
1.劉靜怡(1993)。有線電視系統分區獨占原則之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
2.吳梓生(1997)。由市場競爭與科技發展論電信與有線電視跨業經營之法制-以美國為借鏡,0。  延伸查詢new window
圖書
1.Crandall Robert W.、Furchtgott-Roth, Harold(1996)。Cable TV: Regulation or Competition?。Washington, D. C.:The Brooking Institution。  new window
2.Straubhaar, Joseph、LaRose, Robert(1996)。Communications Media in the Information。California:Wadsworth Publishing Company。  new window
3.Johnson, Leland L.(1994)。Toward Competition in Cable Television。Cambridge:MIT。  new window
4.Waterman, David、Weiss, Andrew A.(1997)。Vertical Integration in Cable Television。The MIT Press。  new window
5.林亦堂(1997)。英美有線電視執照核發程序及設立標準之研究。台北:電視文化研究委員會。  延伸查詢new window
6.Baldwin, Thomas F.、McVoy, D. Stevens、Steinfield, Charles W.、謝奇任(1997)。大匯流:整合媒介、資訊與傳播。台北:亞太圖書。  延伸查詢new window
7.張清溪、許嘉棟、劉鶯釧、吳聰敏(1991)。經濟學:理論與實際。臺北:新陸書局。  延伸查詢new window
8.劉幼琍(1997)。多頻道電視與觀眾:九〇年代的電視媒體與閱聽人收視行為研究。臺北:時英。new window  延伸查詢new window
9.Carter, T. B.、Franklin, M. A.、Wright, J. B.(1996)。The First Amendment and the Fifth Estate: Regulation of Electronic Mass Media。New York:Foundation。  new window
10.行政院公平交易委員會(1997)。公平交易法對有線電視相關產業之規範說明。公平交易法對有線電視相關產業之規範說明。沒有紀錄。  延伸查詢new window
11.林子儀(1993)。Preferred Communications, Inc. v. City of Los Angeles: Natural Monopoly and the First Amendment。言論自由與新聞自由。臺北。  延伸查詢new window
12.Federal Communications Commission(1993)。Implementation of Sections 11 and 13 of the Cable Television Consumer Protection and Competition Act of 1992: Horizontal and Vertical Ownership Limits。Implementation of Sections 11 and 13 of the Cable Television Consumer Protection and Competition Act of 1992: Horizontal and Vertical Ownership Limits。沒有紀錄。  new window
13.Federal Communications Commission(1994)。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。沒有紀錄。  new window
14.Federal Communications Commission(1995)。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。沒有紀錄。  new window
15.Federal Communications Commission(1996)。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。沒有紀錄。  new window
16.Federal Communications Commission(1997)。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。Annual Assessment of the Status of Competition in Markets for the Delivery of Video Programming。沒有紀錄。  new window
17.Jeter, James Philip(1994)。Cable。Handbook on Mass Media in the United States: The Industry and its Audiences。Westport, CT。  new window
18.Kahn, Alfred E.(1971)。The Economics of Regulation: Principles and Institutions, vol. II。The Economics of Regulation: Principles and Institutions, vol. II。Cambridge。  new window
19.Lively, Donald E.(1992)。Essential Principles of Communications Law。Essential Principles of Communications Law。New York, NY。  new window
20.Owen, Bruce M.、Gottlieb, Paul D.(1986)。The Rise and Fall and Rise of Cable Television Regulation。Regulatory Reform: What Actually Happened。Boston, MA。  new window
21.Saylor, David J.(1996)。Competition Issues Faced by Multichannel Video Distributors and Programmers under the Antitrust Laws and the 1992 Cable Act: Mergers/ Acquisitions, Programming Access/Carriage, Pricing/Packaging, and Franchising/ Market Entry。Patents, Copyrights, Trademarks, and Literary Property Course Handbook Series 437。Westlaw。  new window
22.Sinel, Norman M.(1996)。Recent Developments in Cable Law。Patents, Copyrights, Trademarks, and Literary Property Course Handbook Series, 435。Westlaw。  new window
23.Sterling, Christopher H.(1982)。Cable and Pay Television。Who Owns the Media?。White Plains, NY。  new window
 
 
 
 
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