Folklore′s theoretical turn marked by the emphasis on the subject of folkloric action,context,performance,and expressive motivation can be understood as an ongoing meaning-shift towards folklore as such.Meaning rather than content being the focus means a change in problem awareness,i.e.a change from the question of what is folklore to the question of how folklore runs,a change from the folklore being taken as an entity to being taken as a configurational process,and a change from the folklore recognized as an object of visual perception to the folklore understood as the very viewpoint or perspective.Such a turn can lead to more inspiring reflections on the basic theoretical dimension of folklore research through intensive dialogue and reconsideration with contemporary cultural anthropology,sociology,philosophy especially those related to phenomenological tradition,thusendowing folkloristics with an ability and a more conscious and independent vision to discuss effectively the issues on subjectivity,freedom and action,and those from aesthetic,ethical and political concerns in its interpretation and criticism of life-world cultures.