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題名：引進技術授權意圖決定因素之實證研究-以台灣電子業為例
作者：魏文欽 引用關係
作者(外文)：WEI WEN-CHIN
校院名稱：國立臺北大學
系所名稱：企業管理學系
指導教授：黃營杉
學位類別：博士
出版日期：2004
主題關鍵詞：引進技術授權意圖；理性行為理論；技術接受理論；二階段因素分析；Inward Technology Licensing；TRA；TAM；Two-stage Factor Analysis
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論文題目：引進技術授權意圖決定因素之實證研究─以台灣電子業為例　　　　　　　　　　　　　　　　　　論文頁數：　111　
所　組　別：　企業管理學系　　（學號：　88979003　　）
研　究　生：　　　魏文欽　　　　　　　　指導教授：　黃營杉 博士　　　　　　　　　
論文提要內容：鑑於自國外引進技術授權對我國經濟成長有實質之幫助，更是企業提升研發能力及競爭優勢之重要管道，本文乃以台灣電子業為研究範圍，從理性行為理論(TRA)、技術接受模式(TAM)等相關理論，建立「引進技術授權意圖要徑模式」。利用二階段因素分析法，先檢定兩項中介變數：技術易用性和引進技術授權滿意度，其次，分別就測量模式進及結構模式進行配適度檢定。獲得以下重要結論及管理意涵：
一、 研究發現
（一）CEO在公司引進技術授權的決策過程中扮演著最重要的角色，其次，為CEO特別助理，研發主管之重要性位居第三位，與國外之實證獲得類似。
（二）國內電子業廠商在引進技術授權方面而言，仍以中小型廠商為主，但大型廠商（1000人以上者）亦相當程度仰賴自國外引進之技術授權，以期提升其技術能力。
（三）所有權完全為國人所擁有者之比例高達78 %，而部份所有權為外國人所擁有之比例為22%。
（四）發現擁有自國外廠商引進技術授權經驗者之比例佔65%，可見國內電子業廠商大部份具有自國外引進技術授權之經驗，證明引進技術授權對國內電子業技術發展之貢獻。
（五）「引進技術授權意圖」主要受到「競爭優勢」、「新產品發展技術取得」、「政府補助」及「聯合授權」等因素之直接影響，少部份藉由「引進技術授權滿意度」對「引進技術授權意圖」產生影響。另外，「引進技術授權滿意度」將受到創新知覺性屬性中之「技術相容性」及合作/投資因素中之「報酬/利潤」兩因素之直接影響。
二、 管理意涵
（一） 技術授權者應按CEO、特別助理及研發主管先後順序分配其技術授權行銷資源。
（二） 授權者應努力說服潛在被授權者：新技術對提升其既有技術之正面幫助，及提供加強該項新技術對被授權者滿意度相關配套措施。
（三） 授權者應設法降低其與被授權者之資訊不對稱，及包裹授權之負面限制。被授權者應努力取得相關資訊，並設法降低包裹授權所帶來之限制。
（四） 授權者於授權時，應尋求政府部門可能提供之低利貸款或補助，若其能主動提供潛在被授權者相關資訊，將有助其技術授權交易之成功。
（五）被授權者應考量新技術是否能與既有生產設備、作業流程及所需原材料相容。授權者應儘可能提供和潛在被授權者可相容之技術。
（六）被授權者應注意權利金支付之合理性及利益分配公平性；授權者應提供一個彼此均能接受之合理授權契約。
ABSTRACT
THE EMPIRICAL STUDY OF CRITICAL DETERMINANTS OF INWARD TECHNOLOGY LICENSING INTENSION: THE CASE OF TAIWAN’S ELECTRONIC INDUSTRY
by
WEI, WEN-CHIN
June 2004
ADVISOR(S): Dr. HWANG, ING-SAN
DEPARTMENT: DEPARTMENT OF BUSINESS ADMINISTRATION
MAJOR（MARKETING）：BUSINESS ADMINISTRATION
DEGREE：PHILOSOPHY OF DOCTOR
Owing to the contribution from foreign inward technology licensing(ITL) for Taiwan’s economy and enterprise’ comparative advantage. This study take Taiwan’s electronic industry as research scope, establish ITL path model refer to TRA and TAM. Using two-stage factor analysis to conduct empirical study.
1. Findings
a. CEO, special assistant and R&D manager play first three roles during the process of ITL.
b. Domestic electronic firms rely heavily on ITL, no matter what their scale are.
c. Sample show that 78% of the firms occupy the whole ownerships.
d. 65% of the sample have ITL experiences to demonstrate the contribution of ITL on domestic electronic industry.
e. ITL intentions mostly influenced directly by comparative advantage, the acquisition of new technology, government subsidy and patent pool. ITL satisfaction will influenced by technology comparability, return/profit.
2. Implications
a. Licensors should allocate their marketing resources according the priority on licensee’s CEO, assistant and R&D manager.
b. Licensor should provide related assistances to persuade licensee.
c. Licensor should make efforts to reduce the information asymmetry and package licensing between they and licensees.
d. Licensee should seek low interest loan and subsidy from government.
e. Licensee should take the comparability between the new technology and existed equipments, process and materials needed.
f. Both licensors and licensee should note the feasibility of royalty and benefit distribution.
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