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題名:電子產業市場領導者策略聯盟決策因素與績效之研究
作者:林茂山
校院名稱:國立臺北大學
系所名稱:企業管理學系
指導教授:郭崑謨
古永嘉
學位類別:博士
出版日期:2003
主題關鍵詞:策略聯盟市場領導者決策因素聯盟績效LISREL電子產業strategic allianceprospectorskey factorsalliance performancehigh-tech industryLISREL
原始連結:連回原系統網址new window
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台灣電子產業對我國經濟之發展,實具有關鍵性地位,然而電子產業市場領導者,近年來受限於成本、技術授權等問題,漸漸喪失其競爭優勢。國外大廠以往大都以策略聯盟方式,取得或維持競爭優勢。本研究特選定台灣電子產業中具國際競爭要件之三十種電子次產業,每一電子次產業,依據九十一年營業額,選取各次產業前五大之市場領導者為對象,研究其策略聯盟決策因素與績效間之關係,從而協助台灣電子產業順利發展。
本研究依據文獻探討,將電子產業策略聯盟決策因素分為經濟因素、競爭因素及技術因素三項,並以分擔研究發展成本、分擔市場經營風險、建立規模經濟為經濟因素觀察指標,確保原料來源、確保訂單來源、進入新市場為競爭因素觀察指標,共同研發與相互授權、加速技術移轉為技術因素觀察指標。在績效衡量構面,以經濟指標及非經濟指標進行衡量,分別以市場成長率、營業成長率、獲利能力及對聯盟夥伴信任程度、聯盟目標達成程度、對市場領導地位提升程度為觀察指標。
本研究共發出問卷150份,回收問卷103份,回收率76.78%。本研究依據LISREL模式分析,研究模式GFI(配適度)達0.8577。研究結果顯示,電子產業市場領導者無論以經濟因素、競爭因素及技術因素為決策因素之策略聯盟決策對企業經營績效均具有正面助益。其中電子產業市場領導者採競爭因素決策之策略聯盟對企業財務績效最具效益,相關係數達+0.36,其次為採技術因素相關係數+0.29,經濟因素相關係數為+0.28。就滿意指標言,電子產業市場領導者採競爭因素及經濟因素決策之策略聯盟對滿意指標同具效益,關係係數達均為+0.31,其次為採技術因素者,關係係數為+0.23。
本研究在實證結果部分,得到下列幾項結論:
1.電子產業市場領導者不論採取經濟因素、競爭因素與技術因素之策略聯盟決策,對提高電子產業市場領導者之企業經營績效,皆具有正面助益。
2.我國電子產業市場領導者策略聯盟決策因素與績效之關係,顯現出對財務指標績效高於滿意指標績效。
3.我國電子產業市場領導者,雖藉策略聯盟提升其全球性之競爭能力,但受制於國際策略聯盟夥伴對技術輸出、技數移轉層次之限制與自我保護,雖仍可透過策略聯盟夥伴取得一定程度之技術,而獲致經營績效,但仍與主觀之期望從策略聯盟夥伴獲致之技術移轉速度及層次有差距,亦即策略聯盟夥伴所提供之技術仍不符合我國電子產業市場領導者之期待。
4.電子產業市場領導者對以技術因素為策略聯盟決策因素者,其主要目的在取得技術移轉或技術授權,然因高額權利金之支應及技術移轉費用偏高,雖仍能提升績效,但其利基已遭高額權利金及技術購買費用所侵蝕,致其表現出低財務績效,但有高滿意指標之現象。
本研究結果符合台灣電子產業受制於國際大廠之技術授權與國內市場規模小之特性,本項結論可提供國內20,000家以上之電子產業參考運用。
The electric industry plays a key role is essential to the Taiwanese economy, but gradually has lost its competitiveness owing to the Asian financial storm, rising labor costs, technology licensing, and so on. To help the Taiwanese high-tech electric industry regain its competitive advantage, we with this study chose 30 leading Taiwanese products sub-industry 150 firms(each sub-industry 5 leader firms) and researched the relations between strategic alliance factors and performance.
According to the literal of strategic alliance,this study divided three factors of strategic alliance. There are cost factor, competitive factor and technical factor. The cost factors including established economies of scale;reducing production cost and sharing management risks. The competitive factor have preserving existing market share ;preserving existing material sources and entering new markets. The technical factor is mutual R & D and accelerating technology transfer. Based on this analysis, some suggestions are offered for improving the competitiveness of the Taiwanese high-tech industry. To establish estimation, parameter and logical analysis model for the path of cause-effect relation of strategic alliance factors in the Taiwanese high-tech electronic industries prospectors, and hypothesize latent independent variables as X and latent dependent variables as Y.
This study takes emerging grand high-tech industries identified by the Executive Yuan in Taiwan as its scope. The first five among one thousand local industries listed in volume April, 2003 of Common Wealth, the leading magazine in Taiwan are selected to be targets of a mail questionnaire according to the data well-built by it. This study is based on a cause effect relation, and adopts the LISREL model of SAS software for exploratory research. This study applied the LISREL models to deal with the relation between strategic alliance prospectors and alliances performance and tried to identify the cause-effect relation among variables, as well as to analyze and explain variable effects.
The rate of questionnaire collection was 68.67%, while the number of efficient questionnaires was 103. This study investigation demonstrates that the high-tech prospectors in Taiwan, the best way to promote performance are cost factor of to establish economic scale of strategic alliance. Second, these prospectors to promote performance are accelerated technology transfer and maintain its existing market share. The conclusions of this study can provide a reference for the management of the more than 20,000 electronic firms in Taiwan.
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