一、中文部分
王宗琳（2003），高雄市咖啡連鎖店商店印象與消費者購買行為關係之研究，國立中山大學傳播管理研究所未出版之碩士論文。
王美娟（1999），連鎖店之行銷導向對顧客商店印象的影響，國立中山大學企業管理研究所未出版之碩士論文。
石曉蔚（1997），室內照明設計應用，台北市，淑馨出版社。
吳月鳳（2005），商店氣氛對消費者情緒與購買行為之影響研究─以高速公路服務區為例，國立高雄第一科技大學行銷與流通管理研究所未出版之碩士論文。
吳明隆（2007），SPSS 操作與應用變異數分析實務，台北市，五南書局。
吳泰毅（2006），線上／線下溝通恐懼以及自我揭露話題之比較研究－以即時通訊為例，世新大學口語傳播學研究所未出版之碩士論文。
吳統雄（1985），「態度與行為研究的信度與效度—理論、反應、反省」，民意學術專刊，夏季號：頁29-53。
李均揚（1999）， 服務接觸中之情緒感染對顧客服務品質知覺之影響—商店氣氛干擾效果，國立國防管理學院資源管理研究所未出版之碩士論文。
李宗陽（2003） ，網路購物之線上顧客關係維繫之實証研究，國立嘉義大學行銷與流通管理研究所未出版之碩士論文。
李厚強（1992），人工光源之照度及色溫對視覺感知影響與照明方式調查研究，中原大學室內設計研究所未出版之碩士論文。
沈思慧（2002）， 商店氣氛、等待時間知覺與消費者滿意度關係之研究，私立中國文化大學國際企業管理研究所未出版之碩士論文。
汪駿旭（2005），不動產估價人員受客戶影響之研究，政治大學地政研究所未出版之碩士論文。
周泰華、黃俊英、郭德賓（1999），「服務品質與顧客滿意評量模式之比較研究」，輔仁管理評論，6卷1期：頁37-68。
林孟璋、蔡明勳、蘇期松（2001），「商店氣氛對購買決策之影響」，國立高雄第一科技大學行銷與流通管理系第五屆研討會論文集：頁273-299。
林淑華（2000）， 情緒覺察評量表之發展：性別、憂鬱、情緒性質及情緒重要性之影響，國立高雄醫學大學行為科學研究所未出版之碩士論文。
邱皓政（2010）， 第五版，量化研究與統計分析：SPSS資料分析範例，台北市，五南書局。
苗延威，張君玫譯（1998），社會互動，台北市，巨流圖書。
孫良賢(2002)， 多元商店氣氛對消費購買意圖之影響，私立輔仁大學管理學研究所未出版之碩士論文。
徐錫恆(2005)， 由消費者經驗之認知面、情感面探討對消費者滿意行為之研究，國立中央大學企業管理研究所未出版之碩士論文。
張威龍(2000)， 虛榮特性、物質傾向與強迫性購買關係之研究，國立台北大學企業管理研究所未出版之博士論文。張郁敏、吳唯農、康耕輔 (2004)，「線上遊戲關係品質與忠誠度之研究」，台北市第十三屆廣告暨公共關係學術與實務研討會論文。張瓊莉 (2003)， 體驗行銷觀點探討商店氣氛與消費者體驗之研究—以購物中心為例，國立嘉義大學行銷與流通管理研究所未出版之碩士論文。
曹瓊文(2005)， 專業服務接觸、實體環境線索、性別刻板印象與顧客反應關係之研究-以牙科醫病互動性服務為例，國立中山大學企業管理研究所未出版之博士論文。
許甄玲(2005)， 遊憩消費者的知覺服務品質、滿意度與口碑、再購意圖關係之研究，國立高雄第一科技大學行銷與流通管理研究所未出版之碩士論文。
陳皎眉（1997），人際關係，新北市，空中大學。
陳雅鈴（2004），顧客滿意、顧客忠誠與顧客保留之關係：一個實證上的檢視，國立臺灣海洋大學航運管理研究所未出版之碩士論文。
陳寬裕、王正華(2010)， 結構方程模型分析實務：AMOS的運用，台北市，五南書局。
陳翰平（2001）， 商店氣氛對情緒與趨避行為影響之研究，國立高雄第一科技大學行銷與流通管理研究所未出版之碩士論文。
曾凱雯（2004）， 商店環境與服務提供者的情緒表達對顧客情緒反應之影響，私立淡江大學國際貿易學系企業研究所未出版之碩士論文。
黃俊英(2000)， 六版，行銷研究－管理與技術，台北市，華泰書局。
黃麗婷（2003）， 產品情感與自我認同對衝動性購買之影響，私立東華大學企業管理研究所未出版之碩士論文。
黃騰輝（2003）， 促銷訊息內容、產品種類對購買情緒及衝動性購買行為之影響，國立台北大學企業管理研究所未出版之碩士論文。
楊明璋（2000）， 商店氣氛影響消費者對銷售人員及其說服力知覺之研究：以家電產品為例，私立大同大學事業經營研究所未出版之碩士論文。
楊倩蓉（2006）， 「行銷趨勢觀察:體驗行銷威力難擋」，30雜誌， 2月號：25-27頁。
葉美玲（2006）， 體驗行銷、體驗價值、顧客滿意度與忠誠度關係探討—以台北市立北投區運動中心為例，國立臺南大學運動與健康研究所未出版之碩士論文。
蔡佩珊，（2003）， 以消費體驗觀點探討商店氣氛、消費者情緒與意象之關係—以北區購物中心為例，國立嘉義大學行銷與流通管理研究所未出版之碩士論文。蔡明勳（2000）， 量販店附屬商店街影響消費者購買決策之商店氣氛研究，私立朝陽科技大學企業管理研究所未出版之碩士論文。
謝寶煖（1997）， 「從服務接觸談圖書館之服務環境管理」，大學圖書館，1卷4期：頁31-51。顏美如（2003）， 影響大學生網路人際吸引因素之研究，國立成功大學教育研究所未出版之碩士論文 。
二、英文部分
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