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題名：廣告裡圖象隱喻的構圖原則：一個認知取徑的分析
書刊名：廣告學研究
作者：鄧育仁 引用關係／孫式文 引用關係
作者(外文)：Teng, Norman Y.／Sun, Sewen
出版日期：2000
卷期：14
頁次：頁95-130
主題關鍵詞：隱喻；圖象隱喻；構圖原則；心智空間；多空間模式；Metaphor；Pictorial Metaphor；Compositional principle mental space；Many space model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(10) 博士論文(2) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:57
  • 點閱點閱:142
　　　　　在這篇論文裡，我們提出一個分析廣告圖象隱喻的認知模式。我們的分析基本上 建立在 Fauconnier 和 Turner 多空間模式的隱喻分析上。我們說明了多空間模式的架構， 以及如何應用該模式來分析廣告圖象隱喻。在這論述說明裡，我們分析出圖象訊息解讀裡的 構圖原則如何規範限定解讀廣告圖象隱喻的認知歷程。另外，我們也提出一個視覺設計的分 類方式，來界定並對比出廣告圖象隱喻的重要性質。
　　　　　In this paper we propose a cognitive model for analyzing pictorial metaphor in advertisements. Our analysis is based on the many space model proposed by Fauconnier and Turner. We explain what that model is, and how to apply it to an analysis of pictorial metaphors. Our analysis reveals how the compositional principles underlying our picture perception and image reading constrain and guide our understanding of pictorial metaphors. We also provide a classificational scheme of visual designs, which is intended to characterize the salient features of pictorial metaphors in relation to other visual designs in advertisements.
期刊論文
1.Biederman, I.(1987)。Recognition-by components: A theory of human image understanding。Psychological Review，94(2)，115-147。  new window
2.鄧育仁、孫式文(20000100)。廣告裡的圖象隱喻：從多空間模式分析。新聞學研究，62，35-71。new window  延伸查詢new window
3.Tunner, Mark、Fauconnier, Gilles(1995)。Conceptual integration and formal expression。Journal of Metaphor and Symbolic Activity，10(3)，183-204。  new window
4.Fauconnier, Gilles、Turner, Mark(1998)。Conceptual integration networks。Cognitive Science，22(2)，133-187。  new window
5.Teng, N. Y.(1999)。The language of thought and the embodied nature of language use。Philosophical Studies，94(3)，237-251。  new window
6.Forceville, Charles(1994)。Pictorial metaphor in advertisements。Metaphor and Symbolic Activity，9(1)，1-29。  new window
會議論文
1.鄧育仁(1999)。隱喻內容。台灣哲學學會1999年會暨學術研討會。台北：中央研究院歐美研究所。  延伸查詢new window
圖書
1.Gibbs, R. W.(1994)。The Poetic of Mind: Figurative Thought, Language and Understanding。New York：Cambridge University Press。  new window
2.Sweetser, Eve(1990)。From Etymology to Pragmatics: The Mind-Body Metaphor in Semantic Structure and Semantic Change。Cambridge：Cambridge University Press。  new window
3.詹宏志(1989)。城市人--城市空間的感覺、符號和解釋。台北：天下文化出版股份有限公司。new window  延伸查詢new window
4.Marr, D.(1982)。Vision: A computational investigation into the human representation and processing of visual information。New York, NY：San Francisco：Cambridge, MA：W. H. Freeman and Company：MIT Press。  new window
5.Turner, Mark(1987)。Death Is the Mother of Beauty: Mind, Metaphor, Criticism。University of Chicago Press。  new window
6.Turner, Mark(1996)。The Literary Mind: The Origins of Thought and Language。New York, NY：Oxford University Press。  new window
7.Lakoff, George(1996)。Moral Politics: What Conservatives Know That Liberals Don't。University of Chicago Press。  new window
8.Lakoff, George、Turner, Mark(1989)。More Than Cool Reason: A Field Guide to Poetic Metaphor。Chicago, Illinois：University of Chicago Press。  new window
9.Lakoff, George、Johnson, Mark(1999)。Philosophy in the Flesh: the Embodied Mind and Its Challenge to Western Thought。Basic Books。  new window
10.Churchland, Paul(1995)。The Engine of Reason, the Seat of the Soul: A Philosophical Journey into the Brain。Cambridge, Massachusetts：The MIT Press。  new window
11.Lakoff, George、Johnson, Mark、Chou, Shizhen(1980)。Metaphors We Live By。University of Chicago Press。  new window
12.Fauconnier, Gilles(1985)。Mental Spaces: Aspects of Meaning Construction in Natural Language。Cambridge：Massachusetts：MIT Press。  new window
13.Forceville, C.(1996)。Pictorial metaphor in advertising。Routledge。  new window
14.Johnson, Mark(1993)。Moral imagination: Implications of cognitive science for ethics。Chicago：University of Chicago Press。  new window
15.Fauconnier, Gilles(1997)。Mappings in thought and language。Cambridge University Press。  new window
16.Lakoff, George(1987)。Women, fire, and dangerous things: What categories reveal about the mind。Chicago, IL：Chicago University Press。  new window
17.Kosslyn, S. M.(1994)。Image and Brain: The Resolution of the Imagery Debate。MIT Press。  new window
18.Johnson, Mark(1987)。The Body in the Mind: The Bodily Basis of Meaning, Imagination, and Reason。University of Chicago Press。  new window
19.Kress, Gunther R.、Van Leeuwen, Theo(1996)。Reading Images: The Grammar of Visual Design。Routledge。  new window
其他
1.鄧育仁、孫式文(199906)。廣告圖象隱喻的構圖原則。  延伸查詢new window
2.Churchland, P. S, and Sejnowski, T. J.(1992)。The computational brain，Cambridge, MA：MIT Press。  new window
3.Fauconnier, G. and Sweetser, E.(1996)。Spaces, worlds, and grammar，Chicago：University of Chicago Press。  new window
4.Jackendoff, R. and Landau, B.(1992)。Spatial language and spatial cognition。  new window
5.Langacker, R.(1987)。Foundations of cognitive grammar, volume 1: Theoretical prerequisites, Stanford，CA：Stanford University Press。  new window
6.Leyton, M.(1992)。Symmetry, causalitiy, mind，Cambridge, MA：MIT Press。  new window
7.Lopes, D.(1996)。Understanding pictures，Oxford：Clarendon Press。  new window
8.Schiex, F.(1986)。Deeper into pictures: An essay on pictorial representation，Cambridge：Cambridge University Press。  new window
9.Teng, N. Y.(1999)。The depictive nature of visual mental imagery。  new window
10.Teng, N. Y.(1999)。What is the Background? The bodily basis of mental representation.。  new window
11.Teng, N. Y.。A cognitive analysis of the Chinese room argument。  new window
12.Turner, M.(1991)。Reading minds; The study of English in the age of cognitive science，Princeton：Princeton University Press。  new window
13.Turner, M.(1996)。Conceptual blending and counterfactual argument in the social and behavioral sciences。  new window
14.Turner, M. and Fauconnier, G.。Metaphor, metonomy, and binding。  new window
圖書論文
1.Fauconnier, G.、Turner, M.(1996)。Blending as a central process of grammar。Conceptual Structure, Discourse, and Language。CSLI。  new window
2.Lakoff, George(1987)。Cognitive models and Prototype theory。Concepts and Conceptual Development: Ecological and Intellectual Factors in Categorization。Cambridge：Cambridge University Press。  new window
3.Lakoff, George(1993)。The contemporary theory of metaphor。Metaphor and thought。Cambridge University Press。  new window
 
 
 
 
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