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題名:多角化金融集團員工認知、內部行銷與組織承諾之關係--以國泰人壽保險公司為例
書刊名:樹德科技大學學報
作者:龐寶宏張松茂
作者(外文):Pang, PaohungChang, Son-mao
出版日期:2002
卷期:4:2
頁次:頁41-56
主題關鍵詞:員工認知內部行銷組織承諾Employee cognitionInternal marketingOrganizational commitment
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:5
  • 點閱點閱:0
期刊論文
1.Babakus, Emin、Boller, Gregory W.(1992)。An Empirical Assessment of the SERVQUAL Scale。Journal of Business Research,24(3),253-268。  new window
2.Hoskisson, Robert E.、Hitt, Michael A.(1990)。Antecedents and performance outcomes of diversification: A review and critique of theoretical perspectives。Journal of Management,16(2),461-509。  new window
3.Brown, Tom J.、Churchill, Gilbert A. Jr.、Peter, J. Paul(1993)。Research Note: Improving the Measurement of Service Quality。Journal of Retailing,69(1),127-139。  new window
4.Peters, J.(1993)。On growth。Management Decision,31(6),18-20。  new window
5.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1991)。Refinement and reassessment of the SERVQUAL scale。Journal of Retailing,67(4),420-450。  new window
6.Eisenberger, R.、Fasolo, P.、Davis-LaMastro, V.(1990)。Perceived organizational support and employee diligence, commitment, and innovation。Journal of Applied Psychology,75(1),51-59。  new window
7.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。  new window
8.Porter, Lyman W.、Steers, Richard M.、Mowday, Richard T.、Boulian, Paul V.(1974)。Organizational commitment, job satisfaction, and turnover among psychiatric technicians。Journal of Applied Psychology,59(5),603-609。  new window
9.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
10.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
11.Steers, Richard M.(1977)。Antecedents and Outcomes of Organizational Commitment。Administrative Science Quarterly,22(1),46-56。  new window
12.Eisenberger, Robert、Huntington, Robin、Hutchison, Steven、Sowa, Debora(1986)。Perceived Organizational Support。Journal of Applied Psychology,71(3),500-507。  new window
會議論文
1.盧淵源、鄭玉惠(1998)。內部顧客服務品質因子之初探。第四屆服務管理研討會,149-164。  延伸查詢new window
2.李元墩、陳啟光、鍾志明、林育理(2000)。台灣企業員工組織承諾衡量之研究。展望新世紀國際學術研討會。銘傳大學。105-132。  延伸查詢new window
學位論文
1.林敏華(1997)。我國壽險業經營關鍵成功因素及其績效相關性之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.李勝祥(1998)。聯盟夥伴認知對運作結果及合作意願之影響(博士論文)。國立成功大學。new window  延伸查詢new window
3.簡新曜(2000)。台灣高科技產業員工參與員工態度與員工績效之相關研究(碩士論文)。逢甲大學。  延伸查詢new window
4.韓建玲(1998)。內部行銷對顧客導向行為影響之研究--以民營銀行業為例(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.黃俊英、林震岩(1994)。SAS精析與實例。台北:華泰。  延伸查詢new window
2.Senge, Peter M.、郭進隆(1994)。第五項修練:學習型組織的藝術與實務。天下文化。  延伸查詢new window
 
 
 
 
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