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題名：內部行銷、組織承諾、工作投入、及工作滿意對工作績效之影響--以臺灣老人服務機構為例
書刊名：行銷評論
作者：陳筱華 引用關係／劉柏妤
作者(外文)：Chen, Sheau-hwa／Liu, Po-yu
出版日期：2012
卷期：9:3
頁次：頁277-301
主題關鍵詞：老人服務機構；內部行銷；工作滿意；工作投入；組織承諾；工作績效；Elderly care institutions in Taiwan；Internal marketing；Organizational commitment；Job involvement；Job satisfaction；Work performance
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(8) 博士論文(4) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:122
  • 點閱點閱:281
由於平均壽命的延長、人口結構的改變，當代社會無論國內外已面臨「高齡化」、「少子化」的社會現象。台灣老年人口比率逐年上升，老人服務機構的數量逐年增加，老人服務機構應重視員工對於工作的感受。 本研究旨在探討使用內部行銷之老人服務機構之內部行銷對員工的工作態度、行為及績效的影響，尤以老人服務事業如此以「人」為主的機構，經營者更加要注意在組織中，內部行銷對員工工作滿意及工作績效的重要性。因為內部員工的需求被滿足後，才會有動機為顧客提供滿意的服務。 本研究利用問卷調查法，發放共發放問卷300 份，有效回收樣本總計241 份，有效回收率達80%。樣本回收後以結構方程模式進行驗證研究假設實證結果為：(1) 內部行銷會正向顯著影響組織承諾、工作滿意、及工作投入；(2) 工作滿意、工作投入會正向顯著影響工作績效。
As life expectancy increases, the population structure changes. The contemporary society is faced with the "aging" as well as "low birth rate" social phenomenon. Taiwan, without exception, has confronted the aging challenge and witnessed the escalating demand for elderly care institutions. Therefore, the morale of employees has drawn intensive attention. This research attempts to explore the relationships among internal marketing, organizational commitment, job involvement, job satisfaction, and work performance of employees in the elderly care institutions in Taiwan. The sample of this survey included 300 subjects with 241 valid responses, making a response rate of 80%. Structural equation model (SEM) was adopted to analyze the sample. According to the analytical results, this study reveals the following findings: 1. Organizational commitment, job involvement and job satisfaction are positively affected by internal marketing. 2. Work performance is positively affected by job involvement, job satisfaction and internal marketing.
期刊論文
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13.吳靜吉、廖素華(1978)。明尼蘇達滿意問卷研究。政治大學學報，8(37)，37−38。  延伸查詢new window
14.劉宛欣、莊秀美(20090600)。居家照顧服務員工作滿意度及其相關因素之探討--以伊甸基金會為例。社區發展季刊，125，454-471。new window  延伸查詢new window
15.Chiu, S. F.、Chen, H. L.(2005)。Relationship between job characteristics and organizational citizenship behavior: The mediating role of job satisfaction。Social Behavior and Personality，33(6)，523-540。  new window
16.Longbottom, D. J.、Osseo-Asare, A. E. Jr.、Chourides, P.、Murphy, W. D.(2006)。Real Quality: Does the Future of TQM Depend on Internal Marketing?。Total Quality Management & Business Excellence，17(6)，709-732。  new window
17.Chughtai, A. A.(2008)。Impact of Job Involvement of In-Role Job Performance and Organizational Citizenship Behavior。Behavioral and Applied Management，9(2)，169-183。  new window
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20.Barnes, B. R.、Fox, M. T.、Morris, D. S.(2004)。Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of A Consulting Organization。Total Quality Management & Business Excellence，15(5/6)，593-601。  new window
21.張景盛、張心馨(20071200)。Effects of Internal Marketing on Nurse Job Satisfaction and Organizational Commitment: Example of Medical Centers in Southern Taiwan。The Journal of Nursing Research，15(4)，265-274。new window  new window
22.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing，54(2)，1-18。  new window
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28.吳三江、趙必孝(20020300)。醫療業內部行銷與員工之顧客導向行為相互關係之探討--以高雄市立醫院為例。人力資源管理學報，2(1)，99-117。new window  延伸查詢new window
29.沈進成、楊琬琪、郭振生(20060300)。內部行銷、組織承諾、工作滿意與學校效能影響關係之研究--以臺南地區國民小學為例。人力資源管理學報，6(1)，47-74。new window  延伸查詢new window
30.李鴻文、池進通、陳俊霖(20090400)。公務人員工作壓力知覺程度對其工作投入之影響。非營利組織管理學刊，6，21-30。  延伸查詢new window
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33.Lassk, F. G.、Marshall, G. W.、Cravens, D. W.、Moncrief, W. C.(2001)。Salesperson Job Involvement: A Modern Perspective and a New Scale。The Journal of Personal Selling and Sales Management，21(4)，291-302。  new window
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學位論文
1.Pappas, T.K.(2007)。A Multi-meted Approach Involving the Role of Social Support on Diverse Workforce Adjustment: The Case of Oorganizational Commitment.(博士論文)。the Illinois Institute of Technology of Nova Southeastern University。  new window
2.余德成(1996)。品質管理人性面系統因素對工作績效之影響(博士論文)。國立中山大學。new window  延伸查詢new window
圖書
1.Vroom, Victor H.(1964)。Work and Motivation。New York, NY：John Wiley & Sons Inc.。  new window
2.Robbins, S. P.(2006)。Organizational Behavior。Upper Saddle River, NJ：Pearson Education, Inc。  new window
3.Daft, Richard L.、Noe, Raymond A.(2001)。Organizational behavior。Harcourt College Publishers。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
5.Robbins, S. P.(1998)。Organizational behavior: Concepts, controversies, applications。NJ：Prentice Hall。  new window
6.Smith, Patricia C.、Kendall, Lorne M.、Hulin, Charles L.(1969)。The measurement of satisfaction in work and retirement: A strategy for the study of attitudes。Rand McNally & Company。  new window
7.Weiss, D. J.、Dawis, R. V.、England, G. W.、Lofquist, L. H.(1967)。Manual for the Minnesota Satisfaction Questionnaire。Minneapolis：Industrial Relations Center, University of Minnesota。  new window
8.George, W. R.、Gronroos, C.(1989)。Developing Customer - Conscious Employee at Every Level-Internal Marketing。Handbook of Services Marketing。New York, NY：AMACOM。  new window
9.Schermerhorn, J. R.(1989)。Management for Productivity。New York：John Wiley & Sons。  new window
其他
1.內政部統計處(2009)。2008年內政統計通報，臺北：內政部統計處。  延伸查詢new window
2.內政部統計處(2010)。2009年內政統計通報，臺北：內政部統計處。  延伸查詢new window
3.內政部社會司(2007)。老人福利機構設置標準，臺北：內政部社會司。  延伸查詢new window
圖書論文
1.Campbell, John P.(1990)。Modeling the performance prediction problem in industrial and organizational psychology。Handbook of Industrial and Organizational Psychology。Consulting Psychologists Press。  new window
2.Borman, Walter C.、Motowidlo, Stephan J.(1993)。Expanding the Criterion Domain to Include Elements of Contextual Performance。Personnel selection in organizations。Jossey-Bass。  new window
 
 
 
 
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