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題名:高雄市偏鄉小學教師內部行銷與組織承諾關係之研究
書刊名:教育經營與管理研究集刊
作者:楊瑞霞丁學勤 引用關係
作者(外文):Yang, Jui-hsiaTing, Shueh-chin
出版日期:2014
卷期:10
頁次:頁93-127
主題關鍵詞:內部行銷組織承諾學校行銷Internal marketingOrganizational commitmentSchool marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:430
  • 點閱點閱:61
期刊論文
1.廖述賢、張文榮、胡大謙(20101200)。推廣教育之市場導向與組織績效關聯性研究:內部行銷與組織承諾之中介角色。人力資源管理學報,10(4),55-82。new window  延伸查詢new window
2.吳清山、林天祐(2005)。教育名詞解釋。教育研究月刊,136。  延伸查詢new window
3.李貞儀(20100600)。偏遠小校裁併過程之微觀政治個案研究。臺中教育大學學報. 教育類,24(1),1-25。new window  延伸查詢new window
4.范熾文、陳純慧(20100700)。國民小學校長知識領導與教師組織承諾之研究。學校行政,68,70-93。  延伸查詢new window
5.胡衛鵬、時勘(2004)。組織承諾研究的進展與展望。心理科學進展,12(1),103-110。  延伸查詢new window
6.黃庭鍾、黃雯菁(2012)。醫護人員內部行銷、組織承諾、組織公民行為與知覺組織支持關係之研究。中華管理評論國際學報,15(1),1-21。  延伸查詢new window
7.Ahmad, M. K.(2012)。Impact of Internal Marketing on Job Satisfaction and Organizational Commitment: A Study of Teaching Hospitals in Saudi Arabia。Business and Management Research,1(3),82-91。  new window
8.Awwad, M. S.、Agti, M. D.(2011)。The impact of internal marketing on commercial banks' market orientation。International Journal of Bank Marketing,29(4),308-332。  new window
9.Dalvi Esfahan, M. R.、Taleghani, M.、Rajaee, M. B.(2013)。The Effect of Internal Marketing on Outcomes and Factors Organizational Commitment (Case Study:Hotels in Esfahan)。Journal of Basic and Applied Scientific Research,3(1),429-435。  new window
10.Ting, S.-C.(2011)。The effect of internal marketing on organizational commitment: Job involvement and job satisfaction as mediators。Educational Administration Quarterly,47(2),353-382。  new window
11.Yrontis, D.、Thrassou, A.、Zin, R. M.(2010)。Internal marketing as an agent of change: Implementing a new human resource information system for Malaysian Airlines。Journal of General Management,36(1),21-41。  new window
12.李天賞、杜金璋(19911200)。組織承諾的概念與測量。交大管理學報,11(1),51-74。new window  延伸查詢new window
13.施振典(20050300)。學校行銷策略之探討。學校行政,36,109-117。  延伸查詢new window
14.黃俊傑(20071100)。學校內部行銷。國教之友,59(1)=586,70-73。  延伸查詢new window
15.謝維齊(20050500)。從「內部行銷」談學校經營。南投文教,22,62-65。  延伸查詢new window
16.Caruana, A.、Calleya, P.(1998)。The effect of internal marketing on organizational commitment among retail bank managers。International Journal of Bank Marketing,16(3),108-116。  new window
17.Thomas, Dan R. E.(1978)。Strategy is different in service businesses。Harvard Business Review,56(4),158-165。  new window
18.蔡進雄(20041200)。國民中小學教師組織承諾之實徵研究--以北部七縣市為例。人文及社會學科教學通訊,15(4)=88,73-91。  延伸查詢new window
19.Greene, Walter E.、Walls, Gary D.、Schrest, Larry J.(1994)。Internal Marketing: The Key to External Marketing Success。Journal of Services Marketing,8(4),5-13。  new window
20.Kotler, P.(1973)。The Major Tasks Of Marketing Management。Journal of Marketing,37(4),42-49。  new window
21.Becker, H. S.(1960)。Notes on the concept of commitment。American Journal of Sociology,66(1),32-40。  new window
22.范熾文(20040200)。國小教師組織承諾與學校組織績效關係之研究。教育研究資訊,12(1),29-48。new window  延伸查詢new window
23.吳宗立(20041100)。學校經營的行銷策略。教育資料與研究,61,62-69。new window  延伸查詢new window
24.蔡俊傑、張順發(20040400)。教師工作生活品質與組織承諾關係之研究。南師學報. 教育類,38(1),121-147。new window  延伸查詢new window
25.蔡雅芳、吳世望、張肅婷(20080900)。教學醫院內部行銷與組織承諾關係之探討。醫務管理期刊,9(3),188-204。new window  延伸查詢new window
26.Sasser, W. Earl Jr.、Arbeit, Stephen P.(1976)。Selling Jobs in the Service Sector。Business Horizons,19(3),61-65。  new window
27.Foreman, Susan K.、Money, Arthur H.(1995)。Internal marketing: Concepts, measurement and application。Journal of Marketing Management,11(8),755-768。  new window
28.黃義良(20051000)。國中小學校行銷指標與行銷運作之研究。師大學報. 教育類,50(2),139-158。new window  延伸查詢new window
29.丁學勤、郭博安(20110300)。國民小學內部行銷、教師組織承諾與教師背景三者之關係研究。經營管理學刊,4,1-36。new window  延伸查詢new window
30.Somech, A.(2005)。Directive versus participative leadership: Two complementary approaches to managing school effectiveness。Educational Leadership Quarterly,41(5),777-800。  new window
31.Somech, A.、Bogler, R.(2002)。Antecedents and consequences of teacher organizational and professional commitment。Educational Administration Quarterly,38(4),555-577。  new window
32.曾信超、黃先鋒(20090600)。內部行銷與組織效能之關連性--以組織承諾與工作滿意為中介變項。商管科技季刊,10(2),291-325。new window  延伸查詢new window
33.蔡俊傑、張順發(20040900)。以結構方程模式探討教師工作生活品質、工作價值觀與組織承諾之關係。屏東師院學報,21,69-109。new window  延伸查詢new window
34.Arnett, D. B.、Laverie, D. A.、McLane, C.(2002)。Using job satisfaction and pride as internal-marketing tools。Cornell Hotel and Restaurant Administration Quarterly,43(2),87-96。  new window
35.范熾文(20070700)。教師組織承諾:概念、發展、類別及其啟示。學校行政,50,128-144。  延伸查詢new window
36.Ferris, K. R.、Aranya, N.(1983)。A comparison of two organizational commitment scales。Personnel Psychology,36(1),87-99。  new window
37.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research,51(1),11-24。  new window
38.Kotler, Philip、Levy, Sidney J.(1969)。Broadening the Concept of Marketing。Journal of Marketing,33(1),10-15。  new window
39.Joseph, W. Benoy(1996)。Internal Marketing Builds Service Quality。Journal of health care marketing,16(1),54-59。  new window
40.簡佳珍、林天祐(20021000)。桃園縣國民小學教師組織承諾與教師效能感關係之研究。教育研究資訊,10(5),137-161。new window  延伸查詢new window
41.Tyree, Alexander K.(1996)。Conceptualizing and measuring commitment to high school teaching。The Journal of Educational Research,89(5),295-304。  new window
42.Stevens, J. M.、Beyer, J. M.、Trice, H. M.(1978)。Assessing personal, role, and organizational predictor of managerial commitment。Academy of Management Journal,21(3),380-396。  new window
43.Tsai, Y.、Tang, T.-W.(2008)。How to improve service quality: Internal marketing as a determining factor。Total Quality Management & Business Excellence,19(11),1117-1126。  new window
44.黃國隆(19950800)。臺灣與大陸企業員工工作價值觀之比較。本土心理學研究,4,92-147。new window  延伸查詢new window
45.Jaros, Stephen J.、Jermier, John M.、Koehler, Jerry W.、Sincich, Terry(1993)。Effect of Continuance, Affective, and Moral Commitment on the Withdrawal Process: An Evaluation of Eight Structural Equation Models。Academy of Management Journal,36(5),951-995。  new window
46.Mathieu, J. E.、Zajac, D. M.(1990)。A review and meta-analysis of the antecedents, correlates, and consequence of organizational commitment。Psychological Bulletin,108(2),171-194。  new window
47.Porter, Lyman W.、Steers, Richard M.、Mowday, Richard T.、Boulian, Paul V.(1974)。Organizational commitment, job satisfaction, and turnover among psychiatric technicians。Journal of Applied Psychology,59(5),603-609。  new window
48.Allen, Natalie J.、Meyer, John P.(1990)。The Measurement and Antecedents of Affective Commitment and Normative Commitment to the Organization。Journal of Occupational and Organizational Psychology,63(1),1-18。  new window
49.Steers, Richard M.(1977)。Antecedents and Outcomes of Organizational Commitment。Administrative Science Quarterly,22(1),46-56。  new window
會議論文
1.劉敏熙、徐紹博(2010)。探討組織心理擁有感對員工的組織承諾和工作績效的影響。2010第13屆科際整合管理研討會。  延伸查詢new window
學位論文
1.郭博安(2006)。內部行銷知覺、組織承諾與教師背景三者之關係研究--以高雄縣市國民小學教師為例(碩士論文)。國立臺南大學,臺南市。  延伸查詢new window
2.林元婷(2010)。偏遠小校的再生策略之個案研究--以希望國小為例(碩士論文)。國立政治大學。  延伸查詢new window
3.黃義良(2004)。國民中小學學校行銷指標與行銷運作之研究(博士論文)。國立高雄師範大學,高雄市。new window  延伸查詢new window
4.劉春榮(1993)。國民小學組織結構、組織承諾與學校效能關係研究(博士論文)。國立政治大學。new window  延伸查詢new window
5.范熾文(2002)。國小校長領導行為、教師組織承諾與學校組織績效之研究(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
6.張瑞村(1998)。高級工業職業學校校長領導行為、教師組織承諾與學校效能關係之研究(博士論文)。國立政治大學。new window  延伸查詢new window
7.吳佳玲。國民小學內部行銷作為與教師組織承諾關係之研究--以桃竹苗四縣市為例(碩士論文)。國立新竹教育大學。  延伸查詢new window
圖書
1.Reyes, P.(1990)。Teachers and their workplace: Commitment, performance, and productivity。Corwin Press。  new window
2.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing service-competing throught quality。New York:The Free Press:A Division of Macmillan Inc.。  new window
3.Whyte, Willian H.(1956)。The organizational man。Simon & Schuster。  new window
4.吳明隆(2007)。SPSS統計應用學習實務--問卷分析與應用統計。臺北市:五南。  延伸查詢new window
5.林清山(1992)。心理與教育統計學。東華書局。  延伸查詢new window
6.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
其他
1.李宗祐(2013)。學者:一張書桌可提升偏鄉生成績,http://life.chinatimes.com/LifeContent/1408/20130328001683.html。  延伸查詢new window
2.高雄市政府教育局(2013)。高雄市政府教育局國小行政主管電話一覽表。  延伸查詢new window
3.高雄市政府教育局(2013)。高雄市政府教育局人事行政編配表。  延伸查詢new window
4.許添明(2013)。影響我國偏遠與非偏遠地區國中學生學業成就之教育資源研究成果發表,行政院國家科學委員會。,http://web1.nsc.gov.tw/ct.aspx?xItem=16564&ctNode=1637。  延伸查詢new window
圖書論文
1.George, William R.、Gronroos, Christian(1989)。Developing Customer-Conscious Employees at Every Level: Internal Marketing。Handbook of Services Marketing。AMACOM。  new window
 
 
 
 
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