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題名:聯合促銷專案績效影響因素之研究
書刊名:輔仁管理評論
作者:方世榮 引用關係方世杰 引用關係許淑寬 引用關係
作者(外文):Fang, Shyh-rongFang, Shih-chiechHsu, Sku-kwan
出版日期:2003
卷期:10:3
頁次:頁57-87
主題關鍵詞:聯合促銷廠商間合作管理機制關係性規範Collaborative promotionInterfirm cooperationManagerial mechanismRelational norm
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:15
  • 點閱點閱:12
期刊論文
1.Samu, Sridhar、Krishnan, H. Shanker、Smith, Robert E.(1999)。Using Advertising Alliances for New Product Introduction: Interactions Between Product Complementarity and Promotional Strategies。Journal of Marketing,63(1),57-74。  new window
2.Spekman, Robert E.、Forbes, Theodore M. III、Isabella, Lynn A.、MacAvoy, Thomas C.(1998)。Alliance management: A view from the past and a look to the future。Journal of Management Studies,35(6),747-772。  new window
3.Paulin, M.、Ferguson, R. J.、Salazar, A. M. A.(1999)。External effectiveness of service management: A study of business-to-business relationships in Mexico, Canada and the USA。International Journal of Service Industry Management,10(5),409-429。  new window
4.Magrath, A. J.(1991)。Collaborative Marketing Comes of Age-Again。Sales and Marketing Mangement,143,61-64。  new window
5.陳正男、李勝祥(19970900)。聯盟夥伴認知與動機對績效與未來承諾之影響。臺大管理論叢,8(2),125-163。new window  延伸查詢new window
6.Dahlstrom, R.、McNeilly, K. M.、Speh, T. W.(1996)。Buyer-seller Relationship in the Procurement of Logistics Services。Journal of the Academy of Marketing Science,24(2),110-124。  new window
7.Doz, Y.、Hanel, G.、Prahalad, C. K.(1989)。Cooperate with your Competitors and Win。Harvard Business Review,67(1),131-139。  new window
8.Joshi, A. W.、Stump, R. L.(1999)。The Contingent Effect of Specific Asset Investments on Joint Action in Manufactures-supplier Relationships: An Empirical Test of the Moderating Rule of Reciprocal Asset Investments, Uncertainty, and Trust。Journal of the Academy of Marketing Science,27(3),291-305。  new window
9.Langfield-Smith, K.、Greenwood, M. R.(1998)。Developing Cooperative Buyer-supplier Relationships: A Case Study of Toyota。Journal of Management studies,35(3),331-353。  new window
10.O'Farrell, P. N.、Wood, P. A.(1999)。Formation of Strategic Alliances in Business Services: Toward a New Client-oriented Conceptual Framework。The Service Industries Journal,19(1),133-151。  new window
11.Stafford, Edwin R.(1994)。Using Cooperative Strategies to Make Alliances work。Long Range Planning,27(3),69-70。  new window
12.Barringer, R.(1997)。The Effects of Relational Channel Exchange on the Small Firm: A Conceptual Framework。Journal of Small Business Management,35(2),65-79。  new window
13.Bruce, M.、Leverick, F.、Litler, D.、Wilson, D.(1995)。Success Factors for Collaborative Product Development; A Study of Suppliers of Information and Communication Technology。R&D Management,25(1),33-44。  new window
14.Bucklin, L. P.、Sengupta, S.(1993)。Organizing Successful Co-marketing Alliances。Journal of Marketing,57(2),32-46。  new window
15.Chung, Seungwha W.、Singh, Harbir、Lee, Kyungmook M.(2000)。Complementarity, status similarity and social capital as drivers of alliance formation。Strategic Management Journal,21(1),1-22。  new window
16.Contractor, F. J.、Lorange, P.(1988)。Competition vs. cooperation: A benefit/cost framework for choosing between fully-owned investments and cooperative relationships。Management International Review,28,5-18。  new window
17.Lassar, W.、Zinn, Walter(1995)。Informal Channel Relationships in Logistics。Journal of Business Logistics,16(1),81-106。  new window
18.Lewis, J. D.(1994)。Interview in "Zen and the Art of an Alliance"。Management Review,December,17-19。  new window
19.Varadarajan, P. R.(1986)。Horizontal Cooperative Sales Promotion: a Framework for Classification and Additional Perspectives。Journal of Marketing,50(2),61-73。  new window
20.Venkatesh, R.、Mahajan, V.、Muller, E.(2000)。Dynamic Co-marketing Alliances: When and Why do they Succeed or Fail?。International Journal of Research in Marketing,17,3-31。  new window
21.Webster, Jr. F. E.(1992)。The Changing Role in Marketing in the Corporation。Journal of Marketing,56(1),1-17。  new window
22.Moore, K. R.(1998)。Trust and Relationship Commitment in Logistics Alliances: A Buyer Perspective。International Journal of Purchasing and Materials Management,34(4),24-37。  new window
23.Sherman, S.(1992)。Are Strategic Alliances Working?。Fortune,126(6),77-78。  new window
24.Brouthers, K. D.、Brouthers, L. E.、Wilkinson, T. J.(1995)。Strategic Alliances: Choose your Partners。Long Range Planning,28(3),18-25。  new window
25.Gulati, Ranjay(1998)。Alliance and Networks。Strategic Management Journal,19(4),293-317。  new window
26.Dyer, Jeffrey H.(1997)。Effective interfirm collaboration: How firms minimize transaction costs and maximize transaction value。Strategic Management Journal,18(7),535-556。  new window
27.Heide, Jan B.、John, George(1992)。Do norms matter in marketing relationships?。Journal of Marketing,56(2),32-44。  new window
28.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing,60(4),19-38。  new window
29.Noordewier, T. G.、John, G.、Nevin, J. R.(1990)。Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships。Journal of Marketing,54(4),80-93。  new window
30.Mohr, Jakki J.、Spekman, Robert E.(1994)。Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques。Strategic Management Journal,15(2),135-152。  new window
31.Achrol, Ravi S.(1997)。Changes in the theory of interorganizational relations in marketing: Toward a network paradigm。Journal of the Academy of Marketing Science,25(1),56-71。  new window
32.Parkhe, Arvind(1993)。Strategic alliance structuring: A game theoretic and transaction cost examination of interfirm cooperation。Academy of management Journal,36(4),794-829。  new window
33.Ring, Peter Smith、Van De Ven, Andrew H.(1992)。Structuring Cooperative Relationships between Organizations。Strategic Management Journal,13(7),483-498。  new window
34.Lorenzoni, Gianni、Lipparini, Andrea(1999)。The Leveraging of Interfirm Relationships as A Distinctive Organizational Capability: A Longitudinal Study。Strategic Management Journal,20(4),317-338。  new window
35.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
36.Hagedoorn, John(1993)。Understanding the Rationale of Strategic Technology Partnering: Interorganizational Modes of Cooperation and Sectoral Differences。Strategic Management Journal,14(5),371-385。  new window
37.Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing,62(2),1-13。  new window
38.Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing,52(1),20-35。  new window
39.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
40.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
41.Heide, Jan B.(1994)。Interorganizational Governance in Marketing Channels。Journal of Marketing,58(1),71-85。  new window
42.Williamson, Oliver E.(1991)。Comparative Economic Organization: The Analysis of Discrete Structural Alternatives。Administrative Science Quarterly,36(2),269-296。  new window
43.Dyer, Jeffrey H.、Singh, Harbir(1998)。The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage。Academy of Management Review,23(4),660-679。  new window
學位論文
1.劉宜萍(1996)。形成策略聯盟之目標、選擇盟友準則與型態間相關性之研究--以台灣積體 電路產業為例(碩士論文)。國立交通大學。  延伸查詢new window
2.王政都(1996)。聯盟動機、夥伴選擇及互動程度對認同卡策略聯盟績效之影響(碩士論文)。銘傳管理學院。  延伸查詢new window
3.許浩龍(1997)。促銷策略聯盟動機與合作內容、資產特殊性關係之研究--以認同卡為例(碩士論文)。實踐大學。  延伸查詢new window
4.Perry, M. L.(1997)。Strategic Marketing Alliance Performance: Norms, Corporate Culture, Trust, Commitment and the Moderating Effects of Contract Structure(碩士論文)。Maryland University。  new window
圖書
1.Gomes-Casseres, B.(1996)。The Alliance Revolution: The New Shapes of Business Rivalry。Harvard University Press。  new window
2.Pfeffer, Jeffrey、Salancik, Gerald Richard(1978)。The external control of organizations: A resource dependence perspective。Harper & Row。  new window
圖書論文
1.Porter, M. E.、Fuller, M. B.(1986)。Coalitions and Global Strategy。Competitive in Global Industries。Boston, MA:Harvard Business School Press。  new window
 
 
 
 
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