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題名:民宿經營現況與遊客消費特性之分析--以臺東縣為例
書刊名:運動休閒管理學報
作者:徐欽賢 引用關係沈嘉偉
作者(外文):Hsu, Chin-hsienShen, Chia-wei
出版日期:2005
卷期:2:1
頁次:頁145-158
主題關鍵詞:民宿經營消費經營Operation of household hotelConsuming characteristic
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:0
  • 點閱點閱:53
民宿近年來在國內地區都已經有了相當程度的發展,但是普遍素質卻不一,從基本安全、衛生方面,再到硬體的設施、軟體的服務、經營管理上皆有相當大的落差。台東縣位於台灣的後山,觀光旅遊又是最主要的發展重點,再配合上東部獨特的天然資源及原住民文化,這些都是發展民宿的最大優勢。但是相對於其他縣市,台東縣內的合法登記民宿其數量遠比同樣在東台灣的宜蘭縣及花蓮縣還要來的少。本研究乃針對台東縣內合法登記之民宿業者隨機抽樣10間進行探討,所使用的主要研究方法分為質化分析與量化分析兩大部分,其中質化分析主要用來收集了解民宿之經營現況;量化分析主要用來了解民宿遊客之消費特性。研究結果發現目前台東縣合法民宿的發展也都依照土法煉鋼的方式由各民宿業者自行摸索經營方式,缺乏專業的經營及知識導致遊客的使用率不高,也造成民宿經營者生計上極沈重的負擔。政府單位的重視及專業民宿經營的輔導,儘速將特色民宿的規定制定出來,這些都是目前民宿經營者所最迫切需要的。
In recent years household hotel has enjoyed sound development in local areas. However, due to the great gap in the field of security, sanitation, infrastructure, service, and even management, the qualities of household hotels are different. Located in the back Mountain of Taiwan, Taitung County pays special attention to tourism industry. In addition, natural resources and natives' culture in the east are unique, all which are the advantages for developing household hotel. However, compared with other counties and cities, the number of legally registered household hotels in Taitung County is far less than that in Yuan County and Hualian County, which are also in the southern Taiwan. This research analyzed ten samples randomly drawn from all of the legal household hotels registered in Taitung County in the method of quality analysis and quantity analysis. Quality analysis is mainly used to collect the information about the operation of household hotel, and quantity analysis is mainly used to understand the consuming characteristics of tourists who choose household hotel. The research concludes that at present the legal household hotel in Taitung County develops in indigenous way, which means that the owners have to find out how to run their household hotels by themselves. Since they lack professional experience and knowledge, the household hotels suffered a low rate of usage, which is really a hard burden for the owners. Therefore, the owners are in urgent need of special attention from the government, professional assistance about operating the household hotels, as well as the stipulation of regulations about distinguishing household hotels at an early date.
期刊論文
1.Alastair, M. M.、Philip, L. P.、Gianna, M.、Nandini, N.、Joseph, T. O.(1996)。Special accommodation: Definition, markets served and roles in tourism development。Journal of Travel Research,35(1),18-25。  new window
2.沈志豪、石進芳(20040100)。民宿申請困境分析與解決對策探討。農業經營管理會訊,38,16-24。  延伸查詢new window
3.陳清淵(20021000)。從民宿管理辦法看民宿經營的未來發展。農業經營管理會訊,33,21-23。  延伸查詢new window
會議論文
1.謝益銘、陳詩惠(2003)。民宿遊客市場區隔之研究--以清境地區為例。第三屆觀光休閒暨餐旅產業永續經營學術研討會。高雄:國立高雄餐旅學院。635-640。  延伸查詢new window
2.林万登、黃韶顏、楊雅雯、陳靜怡(2003)。北台灣民宿經營者訓練成效之相關研究。第三屆觀光休閒暨餐旅產業永續經營學術研討會。  延伸查詢new window
3.吳乾正(2002)。民宿經營與未來發展的願景。921重建區產業創新與轉型國際研討會,85-92。  延伸查詢new window
學位論文
1.朱珊玉(2004)。臺灣二手書籍市場消費者購買行為之研究--以臺北市和高雄市為例(碩士論文)。南華大學。  延伸查詢new window
2.姜惠娟(1997)。休閒農業民宿旅客特性與需求之研究(碩士論文)。國立中興大學,台中。  延伸查詢new window
3.嚴如鈺(2003)。民宿使用者消費型態之研究(碩士論文)。輔仁大學。  延伸查詢new window
4.楊永盛(2003)。遊客對宜蘭地區民宿評價之研究(碩士論文)。世新大學,台北市。  延伸查詢new window
5.吳碧玉(2003)。民宿經營成功關鍵因素之研究--以核心資源觀點理論(碩士論文)。朝陽科技大學,台中市。  延伸查詢new window
 
 
 
 
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