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題名：原住民節慶活動期間民宿遊客動機之研究
書刊名：運動休閒餐旅研究
作者：掌慶琳 引用關係／洪雅芳／吳淑鈴
作者(外文)：Chang, Janet／Hung, Ya-fang／Wu, Shu-ling
出版日期：2006
卷期：1:2
頁次：頁90-118
主題關鍵詞：原住民文化；節慶；民宿；遊客動機；Aboriginal culture；Festival；B&B；Tourist motivation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:168
  • 點閱點閱:41
自90年代以來，原住民觀光逐漸受到重視，其蘊藏的文化內涵與真實性，是吸引遊客的主要因素。臺灣屏東縣霧台鄉的民宿能反映魯凱族文化，並滿足遊客體驗原住民文化的需求，是遊客與原住民之間直接接觸與互動的媒介。因此，民宿遊客參與原住民節慶活動更可體驗原住民文化。本研究的主要目的有：一、探討原住民地區民宿遊客於原住民節慶活動期間的參與動機與選擇民宿的動機。二、承上，民宿遊客重視的民宿屬性與喜歡從事的活動亦一併討論。本研究採現場調查方式以民宿遊客為調查對象，在統計資料方面，主要使用卡方定、信度和單因子變異數分析，其結果發現：(1)民宿遊客之三個集群在旅遊原因方面，在“原住民部落的生活體驗”上有差異；選擇民宿的動機方面，在“山林景觀”部份有差異；(4)在房間設備方面，於“餐廳”和“其他設備部份”有差異；投宿民宿時喜歡從事的活動部份，在“參與地方節慶活動方面”及“與民宿主人或其他團體的互動”上有差異；(5)在遊客的人口統計資料上，則無顯著差異。
Globally, research on aboriginal tourism came to prominence in the 1990s as aboriginal attractions became increasingly important as tourism destinations and catalysts for development. In Taiwan, Wutai Township's rich Rukai tribal culture is renowned as an aboriginal tourism attraction and bed and breakfast (B&B) accommodation has been established to cater to the growing demand for overnight stays. The main objectives of this study are two-fold: (1) to examine whether or not differences exist among the tourists to participate in an aboriginal cultural festival in terms of their motivations for choosing to stay in local aboriginal B&Bs; and (2) to explore significant differences that are associated with accommodation choice and preferred activities for tourists during their stay in aboriginal B&Bs. The most desired amenity is a private bathroom and viewing mountain scenery in a quiet atmosphere and participating in the aboriginal festival are the major motives among B&Bs patrons. The operators should 'go out of their way to make guests comfortable'. Furthermore, B&Bs should use the authenticity of aboriginal culture to promote both aboriginal tourism and their own operation.
期刊論文
1.Chang, J.(2006)。Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan。Tourism Management，27(6)，1224-1234。  new window
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4.Barnett, S.(2001)。Manaakitanga: Maori hospitality-- a case study of Maoriaccommodation providers。Annuals of Tourism Management，22，83-92。  new window
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6.Dwyer, L.、Mellor, R.、Mistills, N.、Mules, T.(2000)。Forecasting the economic impacts of events and conventions。Event Management，6，191-204。  new window
7.Gitelson, R.、Guadagnolo, F.、Moore, R.(1988)。Economic impact analysis of a community-sponsored ten kilometer road race。Journal of Park and Recreation Administration，3，79-89。  new window
8.Handler, R.、Saxton, W.(1988)。Dissimulation: Reflexivity, narration, and the quest for authenticity in living history。Cultural Anthropology，3，242-260。  new window
9.Kiwasaki, L.(2000)。Ethnic tourism in hokkaido and the shaping of ainu identity。Pacific Affairs，73(3)，393-412。  new window
10.Lee, C. K.(2000)。A comparative study of Caucasian and Asian visitors to a Cultural Expo in an Asian setting。Tourism Management，21，169-176。  new window
11.McIntosh, A. J.(2004)。Tourists' appreciation of Maori culture in New Zealand。Tourism Management，25，1-15。  new window
12.Morrison, A. M.、Pearce, P.、Moscardo, G.、Nadkarni, N.、O'Leary, J. T.(1996)。Specialist accommodation: Definition, markets served, and roles in tourism development。Journal of Travel Research，35(1)，18-26。  new window
13.Mok, C.、Iverson, T.(2000)。Expenditure-based segmentation: Taiwan tourists to Guam。Tourism Management，21，299-305。  new window
14.Mules, T.、McDonald, S.(1994)。The economic impact of special events: The use of forecasts。Festival Management & Event Tourism，2(1)，45-53。  new window
15.Prentice, R. C.、Witt, S. F.、Wydenbach, E. G.(1994)。The endearment behaviour of tourists through their interaction with the host community。Tourism Management，15(2)，117-125。  new window
16.Ritchie, J. R. B.、Lyons, M.(1990)。Olympus VI -- a post event assessment of resident recreation to the VX Olympic Winter Games。Journal of Travel Research，28(3)，14-23。  new window
17.Ritchies, J. R. B.(1984)。Assessing the impact of hallmark events: Conceptual and research issues。Journal of Travel Research，23(1)，2-11。  new window
18.Ryan, C.、Huyton, J.(2002)。Who is interested in aboriginal tourism in the Northern Territory, Australia? A cluster analysis。Journal of Sustainable Tourism，8(1)，53-88。  new window
19.Stringer, P.(1981)。Hosts and guests: The bed and breakfast phenomenon。Annals of Tourism Research，8(3)，357-376。  new window
20.Uysal, M.、Gitelson, R.(1994)。Assessment of economic impacts: Festivals and special events。Festival Management and Event Tourism，1(1)，5-10。  new window
21.Wall, G.(1996)。Rethinking impacts of tourism。Progress in Tourism and Hospitality Research，2，207-215。  new window
22.Warnick, R. B.、Klar, L. Jr.(1991)。The bed and breakfast and small inn industry of the commonwealth of Massachusetts: An exploratory survey。Journal of Travel Research，29(3)，17-26。  new window
23.Yardley, J. K.、MacDonald, J. H.、Clarke, B. D.(1990)。The economic impact of a small, short-term recreation event on a local community。Journal of Park and Recreation Administration，4，71-82。  new window
24.Zane, B.(1997)。The B&B guest。Cornell Hotel and Restaurant Administration Quarterly，38(4)，69-76。  new window
25.Zeppel, H.(1997)。Maori Tourism Conference "Te Putanga Mai"。Journal of Travel Research，36，78-80。  new window
26.吳宗瓊(20021200)。部落觀光慶典活動影響之研究--遊客認知面向的探討。旅遊管理研究，2(2)，39-56。new window  延伸查詢new window
27.Ryan, C.(2002)。Tourism and cultural proximity: Examples from New Zealand。Annals of Tourism Research，29(4)，952-971。  new window
28.Ryan, C.、Huyton, J.(2002)。Tourists and aboriginal people。Annals of Tourism Research，29(3)，631-647。  new window
29.吳宗瓊(20030400)。部落觀光與生態旅遊。農業經營管理會訊，35，15-18。  延伸查詢new window
30.林梓聯(20010400)。臺灣的民宿。農業經營管理會訊，27，3-5。  延伸查詢new window
31.楊家彥(20020100)。危機也是轉機--淺論臺灣休閒農業的發展。臺灣經濟研究月刊，25(1)=289，81-85。new window  延伸查詢new window
32.Mcintosh, Alison J.、Siggs, Anna(2005)。An exploration of the experiential nature of boutique accommodation。Journal of Travel Research，44(1)，74-81。  new window
33.Crompton, J. L.、Mckay, Stacey L.(1997)。Motives of Visitors Attending Festival Events。Annals of Tourism Research，24(2)，425-439。  new window
34.Formica, S.、Uysal, M.(1998)。Market segmentation of an international cultural-historical event in Italy。Journal of Travel Research，36(4)，16-24。  new window
35.Lee, C. K.、Lee, Y. K.、Wicks, B. E.(2004)。Segmentation of festival motivation by nationality and satisfaction。Tourism Management，25(1)，61-70。  new window
會議論文
1.王育群(1999)。活化節慶活動、增加觀光吸引力。活化節慶民俗，創造觀光新資源研討會。臺南：東方工商專校。  延伸查詢new window
2.劉可強、王應棠(1998)。觀光產業對原住民文化的衝擊與對策芻議--社區自主觀點。原住民文化與觀光休閒發展研討會。臺北：中華民國戶外遊憩學會。  延伸查詢new window
3.鄭健雄(2004)。民眾及非營利組織參與節慶觀光的整合機制。大甲媽祖國際學術研討會。台中：靜宜大學觀光事業學系。  延伸查詢new window
4.歐聖榮(1998)。南投縣信義鄉雙龍地利村休閒產業推動芻議。原住民文化與觀光休閒發展研討會。臺北：中華民國戶外遊憩協會。  延伸查詢new window
5.謝世忠(1994)。觀光過程與「傳統」論述：原住民的文化意識。臺北：行政院文化建設委員會。1-18。new window  延伸查詢new window
學位論文
1.詹怡泓(2003)。遊客對原住民觀光之知覺與互動關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
2.楊凱傑(2004)。民宿業者策略聯盟經營方式之探討--以宜蘭民宿策略聯盟為例(碩士論文)。國立政治大學，台北市。  延伸查詢new window
3.賴如怜(2002)。南庄蓬萊村居民對原住民觀光發展衝擊認知之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
4.姜惠娟(1997)。休閒農業民宿旅客特性與需求之研究(碩士論文)。國立中興大學，台中。  延伸查詢new window
5.廖榮聰(2003)。民宿旅客投宿體驗之研究(碩士論文)。朝陽科技大學，台中縣。  延伸查詢new window
6.陳本騰(2004)。原住民部落居民對發展觀光產業影響的認知--以苗栗縣泰安鄉南三村為例(碩士論文)。靜宜大學。  延伸查詢new window
圖書
1.臺灣行政院原住民委員會(1999)。原住民聯合國工作資源手冊。臺北：行政院原住民委員會。  延伸查詢new window
2.陳賡堯(1998)。文化、宜蘭。臺北：遠流出版社。  延伸查詢new window
3.黃煌雄、郭石吉、林時機(2003)。社區總體營造總體檢調查報告書。臺北：監察院。  延伸查詢new window
4.Getz, D.(1990)。Festivals, special events, and tourism。New York：Van Nostrand Reinhold。  new window
5.Hall, C. M.(1992)。Hall mark tourist event: Impacts, management and planning。New York：John Wiley and Sons Inc.。  new window
6.Jackson, R.(1997)。Making Special Events Fit In The 21s Century。State college, PA：Venture Publishing, Inc.。  new window
7.Smith, V. L.(1989)。Hosts and guest: The anthropology of tourism。Philadelphia：University of Pennsylvania Press。  new window
8.Turco, D. M.、Kelsey, C. W.(1992)。Conducting economic impact studies of recreation and parks special events。National Recreation and Park Association。  new window
9.Zhang, H. Q.、Pine, R.、Lam, T.(2005)。Tourism and hotel development in China: From political to economic success。New York：The Haworth Press, Inc.。  new window
10.Getz, Donald(1991)。Festivals, Special Events, and Tourism。New York, NY：Van Nostrand Reinhold Company。  new window
11.McIntosh, R. W.、Goeldner, C. R.、Ritchie, J. R. Brent(1995)。Tourism: Principles, Practices, and Philosophies。New York, NY：John Wiley & Sons, Inc。  new window
12.Stutt, A. T.、Wortman, J. F.(2005)。Hotel and lodging management: An introduction。New York：John Wiley & Sons, Inc.。  new window
13.McDonnell, I.、Allen, J.、O'Toole, W.(1999)。Festival and Special Event Management。John Wiley & Sons Australia, Ltd。  new window
14.謝世忠(19940000)。山胞觀光：當代山地文化展現的人類學詮釋。臺北：自立晚報社文化出版部。new window  延伸查詢new window
圖書論文
1.郭永傑(1991)。山地民宿村之計畫理念與營運計畫。休閒農業經營手冊。行政院農業委員會。  延伸查詢new window
2.Hinch, T.、Butler, R.(1996)。Indigenous tourism: A common ground for discussion。Tourism and indigenous peoples。London：International Thompson Business Press。  new window
3.Ryan, C.(2005)。Introduction: Tourist-host nexus-research consideration。Indigenous tourism: The commodification and management of culture。Oxford：Elsevier。  new window
4.Wall, G.、Long, V.(1996)。Balinese homestays: An indigenous response to tourism opportunities。Tourism and Indigenous Peoples。London：International Thomson Business Press。  new window
 
 
 
 
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