利用眼動追蹤法探索傳播研究__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	利用眼動追蹤法探索傳播研究
書刊名：	中華傳播學刊
作者：	唐大崙／張文瑜
作者(外文)：	Tang, Da-lun／Chang, Angela Wen-yu
出版日期：	2007
卷期：	12
頁次：	頁165-211
主題關鍵詞：	眼動追蹤；傳播研究；心理學；認知歷程；Eye-tracking；Communication research；Psychology；Cognitive processes
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(12) 博士論文(1) 專書(1) 專書論文(0) 排除自我引用:10 共同引用:30 點閱:149

眼動追蹤技術在心理學領域的研究中沿用已久，它不只為一種探索心理歷程的工具，也逐漸在其他領域開創出新的應用議題，但是對傳播研究者而言，仍屬新穎且複雜度較高的方法。雖然在心理學與其他應用領域，已經有研究者提出相當深刻的文獻回顧，卻幾乎沒有人將討論焦點集中在與傳播研究議題相關之方法上的意義。因此本文目的即企圖從過去眼動追蹤實驗方法的特色出發，點出四個與傳播研究相關的重要意涵，分別是（1）變項的獨特性意涵，（2）歷程勝於結果的意涵，（3）自然客觀之資料型態的意涵，以及（4）符號、解釋意義和主體之間互動性的意涵，來探索傳播行為研究如何運用眼動追蹤技術，增進對媒體內容與接收訊息者的瞭解。同時，對於眼動追蹤原理與發展、眼球運動變項的獨特性與傳播研究之關聯、眼動追蹤法輔助著重認知歷程的傳播研究，與目前眼動追蹤法面臨的最大困境，一一論述，期盼能啟發未來的傳播研究方向。

以文找文

Eye-tracking method, which is extensively used for exploring the cognitive process in physiology, psychology, and linguistics, remains a rather unfamiliar approach to most communication researchers. This paper attempts to examine the literature of eye-tracking methodology and to discuss how the method can be used for communication research, with special attention to the study of message content, receiver and kinesics. Four implications of eye-tracking method in communication study are pinpointed and its limitations are discussed.

以文找文

期刊論文
1.	Hess, E. H.、Polt, J. M.(1960)。Pupil size as related to interest value of visual stimuli。Science，132(3423)，349-350。
2.	Langton, Stephen R. H.、Watt, Roger J.、Bruce, Vicki(2000)。Do the Eyes Have It? Cues to the Direction of Social Attention。Trends in Cognitive Science，4(2)，50-59。
3.	Antes, J. R.(1974)。The time course of picture viewing。Journal of Experimental Psychology，103(1)，62-70。
4.	Adams, R. J.(1987)。An evaluation of color preference in early infancy。Infant Behavior & Development，10(2)，143-150。
5.	Egeth, H. E.、Yanits, S.(1997)。Visual attention: control, representation, and time course。Annual Review of Psychology，48，269-927。
6.	Wedel, Michel、Pieters, Rik(2000)。Eye Fixations on Advertisements and Memory for Brands: A Model and Findings。Marketing Science，19(4)，297-312。
7.	Noton, David、Stark, Lawrence W.(1971)。Scanpaths in Eye Movements during Pattern Perception。Science，171(3968)，308-311。
8.	Simms, Thos M.(1967)。Pupillary Response of Male and Female Subjects to Papillary Difference in Male and Female Picture Stimuli。Perception & Psychophysics，2(11)，553-555。
9.	Pieters, Rik、Wedel, M.(2004)。Attention capture and transfer in advertising: Brand, pictorial, and text-size effects。Journal of Marketing，68(2)，36-50。
10.	Tada, H.(1986)。Eyeblink Rates as a Function of the Interest Value of Video Stimuli。Tohoku Psychologica Folia，45(1-4)，107-113。
11.	Ekström, Mats(2000)。Information, Storytelling and Attractions: TV Journalism in Three Modes of Communication。Media, Culture & Society，22(4)，465-492。
12.	Frazier, Mya(2006)。How Can Your Package Stand Out? Eye Tracking Looks Hard for Answers。Advertising Age，77(42)，14-14。
13.	Treistman, Joan、Gregg, John P.(1979)。Visual, Verbal, and Sales Responses to Print Ads。Journal of Advertising Research，19(4)，41-47。
14.	Volkmann, Frances C.(1986)。Human Visual Suppression。Vision Research，26(9)，1401-1416。
15.	Lohse, Gerald L.(1997)。Consumer Eye Movement Patterns on Yellow Pages Advertising。Journal of Advertising，26(1)，61-73。
16.	Rosbergen, E.、Pieters, R.、Wedel, M.(1997)。Visual Attention to Advertising: A Segment-Level Analysis。Journal of Consumer Research，24(3)，305-314。
17.	Green, M. J.、Mitchell, D. C.(2006)。Absence of real evidence against competition during syntactic ambiguity resolution。Journal of Memory and Language，55，1-17。
18.	Baker, Mary Anne、Loeb, Michel(1973)。Implications of Measurement of Eye Fixations for a Psychophysics of Form Perception。Perception & Psychophysics，13(2)，185-192。
19.	Hoffman, James E.、Subramaniam, Baskaran(1995)。The role of visual attention in saccadic eye movements。Perception & Psychophysics，57(6)，787-795。
20.	Morandi, Anthony J.、Mackworth, Norman H.(1967)。The Gaze Selects Informative Details within Pictures。Perception & Psychophysics，2(11)，547-552。
21.	Chua, H. F.、Boland, J. E.、Nisbett, R. E.(2005)。Cultural variation in eye movements during scene perception。Proceedings of the National Academy of Sciences，102(35)，12629-12633。
22.	Treisman, Anne M.、Gelade, Garry(1980)。A feature-integration theory of attention。Cognitive Psychology，12(1)，97-136。
23.	唐大崙、李天任、蔡政旻(20051200)。喜好與視線軌跡關係初探--以色彩喜好排序作業為例。中華心理學刊，47(4)，339-351。延伸查詢
24.	Pan, Z.、McLead, M.(1991)。Multilevel analysis in mass communication research。Communication Research，18(2)，140-173。
25.	Duchowski, A. T.(2002)。A breadth-first survey of eye-tracking applications。Behavior Research Methods Instruments and Computers，34(4)，455-470。
26.	Brandt, Stephan A.、Stark, Lawrence W.(1997)。Spontaneous Eye Movements during Visual Imagery Reflect the Content of the Visual Scene。Journal of Cognitive Neuroscience，9(1)，27-38。
27.	Sung, Y. C.、Tang, D. L.(2007)。Unconscious processing embedded in conscious processing: Evidence from gaze time on Chinese sentence reading。Consciousness and Cognition，16(2)，339-348。
28.	Shimojo, S.、Simion, C.、Shimojo, E.、Scheier, C.(2003)。Gaze bias both reflects and influences preference。Nature Neuroscience，6(12)，1317-1322。
29.	Rayner, Keith、Rotello, Caren M.、Stewart, Andrew J.、Keir, Jessica、Duffy, Susan A.(2001)。Integrating Text and Pictorial Information: Eye Movements When Looking at Print Advertisements。Journal of Experimental Psychology，7(3)，219-226。
30.	唐大崙、莊賢智(20050700)。由眼球追蹤法探索電子報版面中圖片位置對注意力分佈之影響。廣告學研究，24，89-104。延伸查詢
31.	Just, M. A.、Carpenter, P. A.(1976)。Eye Fixations and Cognitive Processes。Cognitive Psychology，8(4)，441-480。
32.	Rayner, Keith(1998)。Eye Movements in Reading and Information Processing: 20 Years of Research。Psychological Bulletin，124(3)，372-422。
33.	彭瑞元、陳振宇(20040300)。“偶語易安、奇字難適” : 探討中文讀者斷詞不一致之原因。中華心理學刊，46(1)，49-55。延伸查詢
34.	Miller, George A.(1956)。The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information。The Psychological Review，63(2)，81-97。
35.	Pieters, Rik、Rosbergen, Edward、Wedel, Michel(1999)。Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory。Journal of Marketing Research，36(4)，424-438。
36.	Zihl, J.、Von Cramon, D.、Mai, N.(1983)。Selective Disturbance of Movement Vision after Bilateral Brain Damage。Brain，106(2)，313-340。
37.	LaPiere, Richard T.(1934)。Attitudes vs. Actions。Social Forces，13(2)，230-237。
38.	Privitera, Claudio M.、Stark, Lawrence W.(2000)。Algorithms for Defining Visual Regions-of-interest: Comparison with Eye Fixations。IEEE Transactions on Pattern Analysis and Machine Intelligence，22(9)，970-982。
39.	Festinger, Leon(1964)。Behavioral Support for Opinion Change。Public Opinion Quarterly，28(3)，404-417。
40.	Pickering, Martin J.、Traxler, Matthew J.、Crocker, Matthew W.(2000)。Ambiguity Resolution in Sentence Processing: Evidence against Frequency-based Accounts。Journal of Memory and Language，43(3)，447-475。
41.	Becker, W.、Jürgens, R.(1979)。An Analysis of the Saccadic System by Means of Double Step Stimuli。Vision Research，19(9)，967-983。
42.	Coren, S.、Hoenig, P.(1986)。An Efferent Component in the Visual Perception of Direction and Extent。Psychological Review，93(4)，391-410。
43.	Irwin, David E.、Colcombe, Angela M.、Kramer, Arthur F.、Hahn, Sowon(2000)。Attentional and Oculomotor Capture by Onset, Luminance, and Color Singletons。Vision Research，40(10-12)，1443-1458。
44.	Burns, J.、Anderson, D. R.(1993)。Attentional Inertia and Recognition Memory in Adult Television Viewing。Communication Research，20(6)，777-799。
45.	Hess, E. H.(1965)。Attitude and Pupil Size。Scientific American，212(4)，46-54。
46.	Simons, Daniel J.、Rensink, Ronald A.(2006)。Change Blindness: Past, Present, and Future。Trends in Cognitive Sciences，9(1)，16-20。
47.	Bridgeman, B.(1992)。Conscious vs. Unconscious Processes: The Case of Vision。Theory & Psychology，2(1)，73-88。
48.	Dionisio, Daphne P.、Granholm, Eric、Hillix, William A.、Perrine, William F.(2001)。Differentiation of Deception Using Pupillary Responses as an Index of Cognitive Processing。Psychophysiology，38(2)，205-211。
49.	Duncan, J.、Ward, R.、Shapiro, K.(1994)。Direct Measurement of Attentional Dwell Time in Human Vision。Nature，369(6478)，313-315。
50.	Krugman, Dean M.、Fox, Richard J.、Fletcher, James E.、Fischer, Paul M.、Rojas, Tina H.(1994)。Do Adolescents Attend to Warnings in Cigarette Advertising? An Eye-tracking Approach。Journal of Advertising Research，34(6)，40-52。
51.	Williams, Thomas R.、Mulligan, Christopher、Koprowicz, Kent、Miller, Jamie、Reimann, Christy、Wang, Da-Shin(2005)。Does Isolating a Visual Element Call Attention to It? Results of an Eye-tracking Investigation of the Effects of Isolation on Emphasis。Technical Communication，52(1)，21-26。
52.	Britton, B. K.、Tesser, A.(1982)。Effects of Prior Knowledge on Use of Cognitive Capacity in Three Complex Tasks。Journal of Verbal Learning and Verbal Behavior，21(4)，421-436。
53.	Shapiro, Francine(1989)。Efficacy of the Eye Movement Desensitization Procedure in the Treatment of Traumatic Memories。Journal of Traumatic Stress，2(2)，199-223。
54.	Silver, S. M.、Rogers, S.、Knipe, J.、Colelli, G.(2005)。EMDR Therapy Following the 9/11 Terrorist Attacks: A Community-based Intervention Project in New York City。International Journal of Stress Management，12(1)，29-42。
55.	Holsanova, Jana、Holmqvist, Kenneth、Rahm, Henrik(2006)。Entry Points and Reading Paths on Newspaper Spreads: Comparing a Semiotic Analysis with Eye-tracking Measurements。Visual Communication，5(1)，65-93。
56.	Sperling, George、Weichselgartner, Erich(1995)。Episodic Theory of the Dynamics of Spatial Attention。Psychological Review，102(3)，503-532。
57.	Coren, Stanley K.、Hoenig, Paul(1972)。Eye Movements and Decrement in the Oppel-Kundt Illusion。Perception & Psychophysics，12(2)，224-225。
58.	Land, Michael、Mennie, Neil、Rusted, Jennifer(1999)。The Roles of Vision and Eye Movements in the Control of Activities of Daily Living。Perception，28(11)，1311-1328。
59.	Holzman, Philip S.(2000)。Eye Movements and the Search for the Essence of Schizophrenia。Brain Research Reviews，31(2/3)，350-356。
60.	Rayner, K.(1978)。Eye Movements in Reading and Information Processing。Psychological Bulletin，85(3)，618-660。
61.	Steinbach, Martin J.、Held, Richard(1968)。Eye Tracking of Observer-generated Target Movements。The Sciences，161(3837)，187-188。
62.	Cooke, L.(2005)。Eye Tracking: How It Works and How It Relates to Usability。Technical Communication，52(4)，456-463。
63.	Miller, S.(2006)。How Anti-smoke Ads Get in Your Eyes。Broadcasting and Cable，136(20)，13-13。
64.	Hawkins, R. P.、Pingree, S.、Fitzpatrick, M. A.、Thompson, M.、Bauman, I.(1991)。Implications of Concurrent Measures of Viewer Behavior。Human Communication Research，17(3)，485-504。
65.	Land, Michael F.、Hayhoe, Mary(2001)。In What Ways Do Eye Movements Contribute to Everyday Activities?。Vision Research，41(25/26)，3559-3566。
66.	Wexler, Mark、Klam, François(2001)。Movement Prediction and Movement Production。Journal of Experimental Psychology: Human Perception and Performance，27(1)，48-58。
67.	Cohen, Claudia E.、Ebbesen, Ebbe B.(1979)。Observational Goals and Schema Activation: A Theoretical Framework for Behavior Perception。Journal of Experimental Social Psychology，15(4)，305-329。
68.	Koornneef, Arnout W.、Van Berkum, Jos J. A.(2006)。On the Use of Verb-based Implicit Causality in Sentence Comprehension: Evidence from Self-paced Reading and Eye Tracking。Journal of Memory and Language，54(4)，445-465。
69.	Theeuwes, Jan、Kramer, Arthur F.、Hahn, Sowon、Irwin, David E.(1998)。Our Eyes Do Not Always Go Where We Want Them to Go: Capture of the Eyes by New Objects。Psychological Science，9(5)，379-385。
70.	Rosenfeld, J. Peter、Ellwanger, Joel W.、Nolan, Katie、Wu, Susan、Bermann, Romina G.、Sweet, Jerry(1999)。P300 Scalp Amplitude Distribution as an Index of Deception in a Simulated Cognitive Deficit Model。International Journal of Psychophysiology，33(1)，3-19。
71.	Janisse, M. P.、Peavler, W. S.(1974)。Papillary Research Today: Emotion in the Eye。Psychology Today，7，60-63。
72.	Hirotani, Masako、Frazier, Lyn、Rayner, Keith(2006)。Punctuation and Intonation Effects on Clause and Sentence Wrap-up: Evidence from Eye Movements。Journal of Memory and Language，54(3)，425-443。
73.	Hess, E. H.、Seltzer, A. L.、Shlien, J. M.(1965)。Pupil Response of Hetero- and Homosexual Males to Pictures of Men and Women: A Pilot Study。Journal of Abnormal Psychology，70(3)，165-168。
74.	Hornik, J.(1980)。Quantitative Analysis of Visual Perception of Printed Advertisements。Journal of Advertising Research，20(6)，41-48。
75.	Young, E.(1984)。Visibility Achieved by Outdoor Advertising。Journal of Advertising Research，24(4)，19-21。
76.	Selker, T.(2004)。Visual Attentive Interfaces。BT Technology Journal，22(4)，146-150。
77.	Loughland, Carmel M.、Williams, Leanne M.、Gordon, Evian(2002)。Schizophrenia and Affective Disorder Show Different Visual Scanning Behavior for Faces: A Trait versus State-based Distinction?。Biological Psychiatry，52(4)，338-348。
78.	Rupp, Heather A.、Wallen, Kim(2007)。Sex Differences in Viewing Sexual Stimuli: An Eye-tracking Study in Men and Women。Hormones and Behavior，51(4)，524-533。
79.	Lang, Annie、Potter, Robert F.、Bolls, Paul D.(1999)。Something for Nothing: Is Visual Encoding Automatic?。Media Psychology，1(2)，145-163。
80.	Megaw, E. D.、Richardson, J.(1979)。Target Uncertainty and Visual Scanning Strategies。Human Factors，21(4)，302-315。
81.	Sperling, George、Melchner, Melvin J.(1978)。The Attention Operating Characteristic: Examples from Visual Search。The Sciences，202(4365)，315-318。
82.	Cooper, R.(1974)。The Control of Eye Fixation by the Meaning of Spoken Language: A New Methodology for the Real-time Investigation of Speech Perception, Memory, and Language Process。Cognitive Psychology，6(1)，84-107。
83.	Lykken, D. T.(1979)。The Detection of Deception。Psychological Bulletin，86(1)，47-53。
84.	Reeves, Byron、Lang, Annie、Kim, Eun Young、Tatar, Deborah(1999)。The Effects of Screen Size and Message Content on Attention and Arousal。Media Psychology，1(1)，49-67。
85.	Henderson, John M.、Weeks, Phillip A., Jr.、Hollingworth, Andrew(1999)。The Effects of Semantic Consistency on Eye Movements during Complex Scene Viewing。Journal of Experimental Psychology: Human Perception and Performance，25(1)，210-228。
86.	Moschovakis, A. K.、Scudder, C. A.、Highstein, S. M.(1996)。The Microscopic Anatomy and Physiology of the Mammalian Saccadic System。Progress in Neurobiology，50(2/ 3)，133-254。
87.	Murray, Wayne S.(2006)。The Nature and Time Course of Pragmatic Plausibility Effects。Journal of Psycholinguistic Research，35(1)，79-99。
88.	Bucher, Hans-Jürgen、Schumacher, Peter(2006)。The Relevance of Attention for Selecting News Content: An Eye-tracking Study on Attention Patterns in the Reception of Print and Online Media。Communications: The European Journal of Communication Research，31(3)，347-368。
89.	Hallowell, B.、Lansing, C. R.(2004)。Tracking Eye Movements to Study Cognition and Communication。ASHA Leader，9(21)，4-25。
90.	Shapiro, K. L.、Raymond, J. E.(1989)。Training of Efficient Oculomotor Strategies Enhances Skill Acquisition。Acta Psychologica，71(1-3)，217-242。
91.	Mazis, Michael B.、Staelin, Richard(1982)。Using Information Processing-principles in Public Policymaking。Journal of Marketing and Public Policy，1(1)，3-14。
92.	Levy, M. R.(1987)。VCR Use and the Concept of Audience Activity。Communication Quarterly，35(3)，267-275。
93.	Shachtman, N.(2001)。What Users See: PRS Tracks Eyeball Movement。Advertising Age，72(25)，63-63。
94.	Bradley, S.、Lang, A.、Lee, S.、Chung, D. Y.、Lang, Annie、Bradley, Samuel D.、Chung, Yongkuk、Lee, Seungwhan(2003)。Where the Mind Meets the Message: Reflections on Ten Years of Measuring Psychological Responses to Media。Journal of Broadcasting & Electronic Media，47(4)，650-655。

會議論文
1.	Salvucci, Dario D.、Anderson, John R.(1998)。Tracing Eye Movement Protocols with Cognitive Process Models。The Twentieth Annual Conference of the Cognitive Science Society。Lawrence Erlbaum Associates。923-928。
2.	唐大崙、莊賢智(2005)。圖片位置與閱讀走向對閱讀視線的不對稱影響。0。延伸查詢
3.	Pelz, J. B.、Canosa, R.、Babcock, J.、Kucharczyk, D.、Silver, A.、Konno, D.(2000)。Portable Eyetracking: A Study of Natural Eye Movements3959，566-583。

學位論文
1.	Babcock, J. S.(2002)。Eye tracking observers during color image evaluation tasks(-)。Rochester Institute of Technology，New York。

圖書
1.	Buswell, Guy Thomas(1935)。How people look at pictures: a study of the psychology and perception in art。University of Chicago Press。
2.	Lasswell, H. D.(1948)。The structure and function of communication in society, The communication of Idea。NEW YORK：Harper and Brother。
3.	Yarbus, A. L.、Haigh, B.、Rigss, L. A.(1967)。Eye movements and vision。New York, NY：Plenum press。
4.	Severin, Werner J.、Tankard, James W. Jr.(2001)。Communication Theories: Origins, Methods, and Uses in the Mass Media。Addison Wesley Longman。
5.	Stocking, S. H.、Gross, P. H.(1989)。How do journalists think? A Proposal for the study of cognitive bias in newsmaking。Bloomington, NJ：Indiana University Press：ERIC Clearinghouse。
6.	Robertson, Thomas S.(1971)。Innovative Behavior and Communication。New York, NY：Holt, Rinehart and Winston。
7.	Harris, R. J.(1994)。A Cognitive Psychology of Mass Communication。A Cognitive Psychology of Mass Communication。Hillsdale, NJ。
8.	楊憲金、徐恩存(1998)。世界傳世名畫。世界傳世名畫。北京市。延伸查詢
9.	Devito, Joseph A.(2002)。Human Communication: The Basic Course。Human Communication: The Basic Course。Needham Heights, MA。
10.	Fuchs, A. F.(1971)。The Saccadic System。The Control of Eye Movements。New York, NY。
11.	Newtson, D.(1976)。Foundations of Attributions: The Perception of on-going Behavior。New Directions in Attribution Research, Vol. 1。Hillsdale, NJ。
12.	Reeves, Byron、Thorson, Esther、Schleuder, Joan(1986)。Attention to Television: Psychological Theories and Chronometric Measures。Perspectives on Media Effect。Hillsdale, NJ。
13.	Muller, P. U.、Cavegn, D.、d'Ydewalle, G.、Groner, R.(1993)。A Comparison of a New Limbus Tracker, Corneal Reflection Technique, Purkinje Eye Tracking and Electro-oculography。Perception and Cognition: Advances in Eye Movement Research. Studies in Visual Information Processing, Vol. 4。Amsterdam, Netherlands。
14.	Henderson, John M.、Hollingworth, Andrew(1998)。Eye Movement during Scene Viewing: An Overview。Eye Guidance in Reading and Scene Perception。Oxford, UK：Elsevier Science。
15.	Radach, Ralph、Lemmer, Stefanie、Vorstius, Christian、Heller, Dieter、Radach, Karina(2003)。Eye Movements in the Processing of Print Advertisements。The Mind's Eye: Cognitive and Applied Aspects of Eye Movement Research。Amsterdam, Netherlands。
16.	Holmqvist, Kenneth、Holsanova, Jana、Barthelson, Maria、Lundqvist, Daniel(2003)。Reading or Scanning? A Study of Newspaper and Net Paper Reading。The Mind's Eye: Cognitive and Applied Aspects of Eye Movement Research。Amsterdam, Netherlands。

圖書論文
1.	Wolverton, G. S.、Zola, D. A.(1983)。The temporal characteristics of visual information extraction during reading。Eye Movements in Reading: Perceptual and Language Processes。New York：Academic Press。
2.	Carter, Richard F.、Jackson, Kenneth M.、Ruggels, W. Lee、Heffner, M. Beth(1973)。Application of Signaled Stopping Technique to Communication Research。New Models for Mass Communication Research。Beverly Hills, California：Sage。
3.	Hawkins, R. P.、Daly, J.(1988)。Cognition and Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Newbury Park, CA：Sage。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	以眼動追蹤法探討電影拍攝手法對觀看行為之影響
2.	宗教觀光紀念品之愉悅設計因素探討
3.	語言發展遲緩幼兒與一般幼兒閱讀不同圖文編排繪本之眼動數據研究
4.	經典產品設計的評價與喜好研究--以包浩斯餐廚產品為例
5.	科學術語複合詞構詞形式及其對學習影響之探討
6.	字詞系聯教學作為華語文詞彙教學的理論基礎和語料庫證據
7.	利用眼動追蹤技術探討版式設計與美感情緒之關聯性
8.	產品造形的愉悅性、美感、吸引力與視覺注視時間之探討
9.	顯著差異感興趣區域的自動化探勘系統--應用於眼動資料分析
10.	運用眼動追蹤技術於國小低成就學生數學文字題輔助線上測驗設計之研究
11.	影片節奏與解釋水準對電影觀看模式的影響初探：來自眼球追蹤的證據
12.	圖片配置與內文編排之閱讀舒適性實驗研究
13.	從視覺複雜度與設計表現類型探討網頁資訊圖像之注目性
14.	「看得不同」等於「表現得不同」嗎？線上空間能力遊戲的眼蹤與測驗表現
15.	慈善社福廣告中之人物圖像的效益研究

1.	不同教學策略對學習排球長攻扣球動作技能之影響
2.	以LSA為基礎之兒童中文語意關聯輔助學習系統建置
3.	由言辭行動理論觀點探討資訊部門的防衛溝通行為
4.	應用眼動儀於決策偏誤與資訊注意力之研究

客家傳播理論與實證

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫