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題名:推廣健康飲食活動網站的內容分析
書刊名:中國廣告學刊
作者:潘家鑫劉明祥廖雅婷
出版日期:2009
卷期:14
頁次:頁74-95
主題關鍵詞:健康飲食內容分析健康傳播網際網路
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:102
現代人民對於健康意識越趨注重,又由於網路科技之興盛,消費者上網蒐訊健康資訊者愈劇增多,網路健康傳播之研究營運而生,然過去研究多針對疾病、醫療與醫病關靜、為分析對象,對人們日常飲食與生活型態之研究卻不多見。有鑑於此,本研究以內容分析法為初探之工具,分析台灣涅清分明的非商業與商業組織其網站所提供之健康飲食內容,試圖探究其兩者於網站內容上的框架、形式、立場等訊息樣態之異同,並建議網路使用者如何判斷資訊品質的參考指標。
期刊論文
1.Noar, S. M.(2006)。A 10-year retrospective of research in health mass media campaigns: Where do we go from here?。Journal of Health Communication,11(21),21-42。  new window
2.Eastin, M. S.(2001)。Credibility assessments of online health information: The effects of source expertise and knowledge of content。Journal of Computer-Mediated Communication,6(4),0。  new window
3.Chadwick, S, A(2001)。Comrnunicating trust in e-commerce interactions。Management Communication QUatlerly,14,653-658。  new window
4.Lennemas H(1997)。Human jejunal effective permeability and its correlation with preclinical drug absorption models。J Pharm Pharmacol,49,627-638。  new window
5.Peterman, M. L.、Roehm, H. A.、Haugtvedt, C. P(1999)。An exploràtory attribution analysis of attitudes toward the World Wide Web as a product information source。Advances in Consumer Research,26,75-79。  new window
6.Metzger, M. J.、Flanagin, A. J.、Eyal, K.、Lemus, D. R.、McCann, R. M.(2003)。Credibility for the 21st Century: Integrating perspectives on source, message, and media credibility in the contemporary media environment。Communication yearbook,27,293-336。  new window
7.Chen, Qimei、Wells, William D.(1999)。Attitude toward the site。Journal of Advertising Research,39(5),27-37。  new window
8.Flanagin, A. J.、Metzger, M. J.(2000)。Perceptions of Internet information credibility。Journalism & Mass Communication Quarterly,77(3),515-540。  new window
學位論文
1.黃曼媛(2002)。網路健康資訊來源及品質評估之研究(碩士論文)。義守大學。  延伸查詢new window
2.張瀛仁(2004)。網路健康資訊可信度研究(碩士論文)。銘傳大學。  延伸查詢new window
3.李榮生(2002)。臺北市不同社經背景家庭飲食健康與消費型態研究(碩士論文)。國立臺灣師範大學,臺北市。  延伸查詢new window
4.宋明潔(2001)。上網人口特質、上網行為、網站內容偏好以及影響每日網站瀏覽之研究--以台灣入口網站為例(碩士論文)。國立中山大學。  延伸查詢new window
5.潘敏(2006)。消費者健康資訊評鑑指標之發展及測試(碩士論文)。長庚大學。  延伸查詢new window
6.林千鈺(2006)。國內大學生網路消費者健康資訊之使用研究--以淡江大學為例(碩士論文)。淡江大學。  延伸查詢new window
7.蔡淑芳(2002)。台灣精神衛教網站的評鑑(碩士論文)。國立中山大學,高雄市。  延伸查詢new window
8.闕瑞紋(2001)。臺灣網路族群醫療保健網站使用行為初探(碩士論文)。國立陽明大學,臺北市。  延伸查詢new window
9.車憶敏(2001)。台灣醫療網站之評估(碩士論文)。國立陽明大學。  延伸查詢new window
10.游智雯(2001)。網路健康資訊的使用與滿足--從網路與閱聽人特性之觀點探討(碩士論文)。國立中正大學。  延伸查詢new window
11.邱培源(2002)。病患健康資訊需求與尋求行為之研究(碩士論文)。淡江大學。  延伸查詢new window
12.楊雅惠(2000)。網路上就醫選擇資訊之內容分析與使用者調查(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Dozier, D. M.、Grunig, L. A.、Grunig, J. E.(2001)。Public relations as communication campaign。Public communication campaigns。Thousand Oaks, CA:Sage。  new window
2.Rogers, E. M.、Storey, J. D.(1987)。Communication campaigns。Handbook of communication science。Newbury Park, CA:Sage。  new window
3.Berelson, B. R.(1951)。Content analysis in communication research。New York:The Free Press。  new window
4.Riffe, D.、Lacy, S.、Fico, F. G.(2002)。Analyzing media messages: Using quantitative content analysis in research。Mahwah, New Jersey:Lawrence Erlbaum Associates。  new window
5.Perloff, R. M.(2003)。The dynamics of persuaion: Communication and attitudes in the 21st century。Mahwah, NJ:Lawrence Erlbaum。  new window
6.Alexander, J. E.、Tate, M. A.(1999)。Web wisdom: How to evaluate and create information quality。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
7.Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。  new window
8.Neuendorf, K. A.(2002)。The Content Analysis Guidebook。Sage。  new window
9.Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。  new window
10.Fogg, B. J.(2003)。Persuasive technology: Using computers to change what we think and do。San Francisco, CA:Kaufmann Publishers。  new window
其他
1.李雅萍(2007)。2006第三季台灣有線寬頻用戶數達440萬,http://www.find.org.tw/0105/howmany/howmany_disp.asp?id=l=59, 2007/01/22。  new window
2.Pew Internet and American Life Project(2002)。Vital decisions: How Internet users decide what information to trust when they or their loved ones are sick,http://www.pewintemet.org, 2004/03/13。  new window
3.董氏基金會(2008)。營養資訊放大鏡~教您如何辨真假!,http://www.itf.org.tw/nutrition/news/bulletin.asp?This=684。  延伸查詢new window
4.Fogg, B. J.,Stanford, J.,Tauber, E. R.,Marable, L(2002)。Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites,http://www.consumerwebwatch.org/dynamic/web-credibility-reports-experts-vs-online-abstract.cfm, 2007/01/28。  new window
5.Oxford Health Alliance(20080227)。The Sidney Resolution,http://www.oxha.org/meetings/08-summit/sydney-resolution, 2008/03/01。  new window
6.Fox, S.,Pew Internet,American Life Project(2006)。Online Health Search 2006: Most internet users start at a search engine when looking for health information online. Very few check the source and date of the information they find,http://www.pewinternet.org/2006/10/29/online-health-search-2006/, 2008/04/18。  new window
7.張旨華(2005)。網路已成美國消費者心中最可靠的醫療資訊媒介,http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3762。  延伸查詢new window
圖書論文
1.Salmon, C. T.(1989)。Campaigns for social "improvement": An overview of values, rationales, and impacts。Information campaigns: Balancing social values and social change。Newbury Park, CA:Sage。  new window
2.Paisley, W. J.(2001)。Public communication campaigns: The American experience。Public communication campaigns。Thousand Oaks, Calif:Sage。  new window
3.Chamberlain, M.A.(1994)。New technologies in health communication : Progress or panacea?。Communication Yearbook。  new window
 
 
 
 
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