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題名：結合模糊理論及馬可夫鏈評估顧客價值
書刊名：資訊管理學報
作者：葉進儀 引用關係／吳泰熙 引用關係／李凱平
作者(外文)：Yeh, Jinn-yi／Wu, Tai-hsi／Li, Kai-ping
出版日期：2009
卷期：16:1
頁次：頁109-134
主題關鍵詞：顧客終身價值；模糊理論；馬可夫鏈；RFM模型；Customer lifetime values；Fuzzy theory；Markov chain；RFM model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:17
  • 點閱點閱:161
期刊論文
1.邱宏彬、蘇建源(20040900)。一個可彈性支援顧客關係管理與資料庫行銷之模糊RFM Model。電子商務學報，6(2)，149-173。new window  延伸查詢new window
2.徐村和、林凌仲(20061000)。顧客價值為基礎的競爭策略模式--模糊品質機能展開之應用。管理學報，23(5)，557-579。new window  延伸查詢new window
3.Gupta, S.、Lehmann, D. R.(2003)。Customers As Assets。Journal of Interactive Marketing，17(1)，9-24。  new window
4.Pfeifer, Phillip E.、Carraway, Robert L.(2000)。Modeling Customer Relationships As Markov Chains。Journal of Interactive Marketing，14(2)，43-55。  new window
5.Berger, Paul D.、Nasr, Nada I.(1998)。Customer Lifetime Value: Marketing Models and Applications。Journal of Interactive Marketing，12(1)，17-30。  new window
6.周世玉、蕭登泰。顧客交易資料庫之探勘－以網路電話公司之非契約型顧客為例。資訊管理學報，12(2)，183-199。new window  延伸查詢new window
7.郭瑞祥、蔣明晃、陳宏毅。顧客價值分析之隨機模型建立及實證。管理學報，21(5)，675-692。new window  延伸查詢new window
8.Bhattacharyya, M.。Fuzzy Markovian Decision Process。Fuzzy Sets and Systems，99(3)，273-282。  new window
9.Dwyer, R. F.(1997)。Customer Lifetime Valuation to Support Marketing Decision Making。Journal of Direct Marketing，11(4)，6-13。  new window
10.Etzion, Opher、Fisher, Amit、Wasserkrug, Segev(2005)。E-CLV: A Modeling Approach for Customer Lifetime Evaluation in E-commerce Domains, with an Application and Case Study for Online Auction。Information Systems Frontiers，7(4)，421-434。  new window
11.Ha, S. H.、Park, S. C.。Application of Data Mining Tools to Hotel Data Mart on the Intranet for Database Marketing。Expert Systems with Applications，15(1)，1-31。  new window
12.Ha, S. H.、Bae, S. M.、Park, S. C.。Customer's Time-variant Purchase Behavior and Corresponding Marking: An Online Retailer's Case。Computers and Industrial Engineering，43(4)，801-820。  new window
13.Hsieh, N.。An Integrated Data Mining and Behavioral Scoring Model for Analyzing Bank Customers。Expert Systems with Applications，27(4)，623-633。  new window
14.Hughes, A. M.。Boosting Response with RFM：Regency, Frequency, and Monetary Analysis Finds the Buyers in Your Database。American Demographics，5，4-10。  new window
15.Hwang, H.、Jung, T.、Suh, E.。An LTV Model and Customer Segmentation Based on Customer Value: A Case Study on the Wireless Telecommunication Industry。Expert Systems with Applications，26(2)，181-188。  new window
16.Jain, D.、Singh, S. S.。Customer Lifetime Value Research in Marketing: A Review and Future Directions。Journal of Interactive Marketing，16(2)，34-45。  new window
17.Lee, J. H.、Park, S. C.。Intelligent Profitable Customers Segmentation System Based on Business Intelligence Tools。Expert Systems with Applications，29(1)，145-152。  new window
18.Miglautsch, R. J.。Thoughts on RFM Scoring。Journal of Database Marketing，8(1)，67-72。  new window
19.Swami, S.、Puterman, M. L.、Weinberg, C. B.。Play It Again, Sam? Optimal Replacement Policies for a Motion Picture Exhibitor。Manufacturing and Service Operations Management，3(4)，369-386。  new window
20.Shin, H. W.、Sohn, S. Y.(2004)。Segmentation of Stock Trading Customers According to Potential Value。Expert Systems with Applications，27(1)，27-33。  new window
21.Tsai, C. Y.、Chiu, C. C.。A Purchase-based Market Segmentation Methodology。Expert Systems with Applications，27(2)，265-276。  new window
22.Wang, H. F.、Hong, W. K.(2006)。Managing Customer Profitability in a Competitive Market by Continuous Data Mining。Industrial Marketing Management，35(6)，715-723。  new window
23.Yang, A. X.。How to Develop New Approaches to RFM Segmentation。Journal of Targeting, Measurement and Analysis for Marketing，13(1)，50-60。  new window
會議論文
1.Fukuda, T.、Morimoto, Y.、Morishita, S.、Tokuyama, T.。Mining Optimized Association Rules for Numeric Attributes。Montreal, Canada。182-191。  new window
2.Kaymak, U.。Fuzzy Target Selection Using RFM Variables。Vancouver, Canada。1038-1043。  new window
學位論文
1.宋家寬(2003)。應用貝氏模式與馬可夫鏈於顧客轉移模型之分析(碩士論文)。國立臺灣大學。  延伸查詢new window
2.閔庭祥(2001)。顧客關係管理系統之價值模型建構(博士論文)。國立中央大學。new window  延伸查詢new window
3.楊清潭(2003)。應用資料探勘技術於顧客價值分析之研究(碩士論文)。東吳大學。  延伸查詢new window
4.陳秋恭。應用模糊類神經網路於穿刺結構之動態訊號分析。  延伸查詢new window
5.蘇育代。行銷策略與消費者行為交互影響之研究－馬可夫鏈理論與數理模式建構之運用。  延伸查詢new window
圖書
1.Lewis, C. D.(1982)。Industrial and Business Forecasting Methods: a practical guide to exponential smoothing and curve fitting。Southampton：London：The Camelot Press Ltd：Butterworth Scientific。  new window
2.陳坤茂(1998)。作業研究。臺北市：華泰文化事業股份有限公司。  延伸查詢new window
3.Bronson, Richard、Bronson, Gray。管理數學。管理數學。臺中。  延伸查詢new window
4.蘇木春、張孝德。機器學習：類神經路、模糊系統以及基因演算法則。機器學習：類神經路、模糊系統以及基因演算法則。臺北。  延伸查詢new window
5.Brown, S. B.。Customer Relationship Management: A Strategic Imperative in the World of E-Business。Customer Relationship Management: A Strategic Imperative in the World of E-Business。Ontario, Canada。  new window
6.Hughes, A. M.。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-based Marketing Program。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-based Marketing Program。Cambridge, UK。  new window
7.Kotler, P.、Ang, S. H.、Leong, S. M.、Tan, C. T.。Marketing Management: An Asian Perspective。Marketing Management: An Asian Perspective。Singapore。  new window
8.Stone, B.。Successful Direct Marketing Methods。Successful Direct Marketing Methods。Lincolnwood, IL。  new window
9.Wedel, S.、Kamakura, W.。Market Segmentation: Conceptual and Methodological Foundations。Market Segmentation: Conceptual and Methodological Foundations。Boston, MA。  new window
10.Yen, J.、Langari, R.。Fuzzy Logic Intelligence Control and Information。Fuzzy Logic Intelligence Control and Information。Upper Saddle River, NJ。  new window
 
 
 
 
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