近幾年有關轉換服務提供者決定因素的文章雖然成長，但他們把焦點放在交易的變數而非關係的變數。本文作者探討影響遊客轉換意圖的因素，也探討加入承諾遊客轉換意圖的影響。樣本蒐集自都市型休閒農場，分析結果顯示本研究的測量工具有良好的信度與效度，滿意與替代吸引力會直接影響遊客的轉換意圖，滿意、轉換成本會透過承諾影響遊客的轉換意圖。最後，本文也討論理論意涵與實務意涵。

Although research into the determinants of service provider switching has grown in recent years, the focus has been predominantly on transactional, not relational, variables. In this research, the author explores the factors affecting visitors' switch intentions and discusses the impact of commitment on visitors' switch intentions. Data were collected from urban leisure farms. Results report a good reliability and validity of measurement in this study. Satisfaction and alternative attractiveness have direct impact on visitors' switch intentions. Satisfaction and switch cost might impact on visitors' switch intentions through commitment. Finally, the implications of this model for theory and practice are discussed.