一、中文部分
丁學勤、陳正男(2002)。內容分析建構量販店商店形象決定因素之研究。管理評論,21(1),85-113。余舜德、周耿生(2004)。台灣夜市市場系統的發展-以台北都會區及台南縣為例。民族學研究所資料彙編,18,1-14。
吳佳華(2011)。夜市觀光意象,體驗滿意度與體驗後行為關聯性研究-以高雄六合觀光夜市遊客為例。商業現代化學刊,6(2),59-74。吳昭彥、古世豪(2006)。3C燦坤零售業經營模式的個案研討。2006電子商務與數位生活研討會。台北。
吳鄭重、王伯仁(2011)。節慶之島的現代奇觀:台灣新興節慶活動的現象淺描與理論初探。地理研究,54,69-95。宋郁玲、宋承恩(2012)。彰化師大商圈觀光夜市的在地性想像與真實。中國地理學會會刊,49,25-44。李素馨、李維貞、黃芳銘(2008)。外籍遊客之夜市旅遊行為與體驗之關係。休閒與遊憩研究,2(2),63-90。林妙雀、酈芃羽(2004)。人力資本、結構資本與關係資本對企業價值影響之研究-以台灣地區電子資訊、化學生技、紡織、機電業加以實證。高應科大人文社會科學學報,1,237-253。林素吟(2005)。服務品質、滿意度與購買意願關係之研究:層級干擾迴歸分析之應用。管理評論,24(2),1-17。胡婉玲(2006)。消費者使用創新性,轉換成本與轉換意圖間關係之實證研究。行銷評論,3(4),399-421。徐達光(2003)。消費者心理學。台北市:東華書局。
翁翠陽,盧惠敏(2012)。遊客對瑞豐夜市之服務品質、滿意度與忠誠度之研究。休閒觀光與運動健康學報,2(2),131 -145。張孝銘、林樹旺、余國振(2004)。慢跑消費者活動參與動機、持續涉入與休閒行為之相關研究。大專體育學刊,6(1),83-93。郭嘉倫(2007)。士林夜市經營管理之研究。中國地方自治,56(4),32-56。
陳宗玄(2010)。台灣家庭外食消費支出影響因素之研究-世代分析之應用。朝陽學報,15,45-68。陳璋玲、陳宏斌、徐一菁(2009)。消費者對鄉村型夜市的消費動機與屬性認知之研究-以雲林縣爲例。運動休閒餐旅研究,4(1),43-62。陸允怡、盧俊吉(2011)。宜蘭遊客旅遊行為與滿意度之研究。農業推廣文彙,(56 輯),139-149。
掌慶琳(2002)。A comparative study of the leisure function of eating out at the night markets and hotel restaurants。文大商管學報,7(1),19-31。
黃建超(2011)。消費者對高雄市路竹區路竹夜市重視度與滿意度比較之研究。東方學報,32,59-74。
黃國敏、倪克玟(2012)。新竹市後火車站觀光夜市發展策略規劃之研究。中華行政學報,10,73-90。黃淑娥(2009)。植基於多評準決策方法與重要度滿意度分攜系析之觀光夜市改善策略研究。逢甲大學土木暨水利博士學程未發表論文。
詹月雲、黃勝雄(2002)。觀光夜市發展之課題與對策探討-以高雄六合觀光夜市為例。土地問題研究季刊,1(4),62-78。蔡文彩(1985)。台北地區夜市之研究。師大地理研究報告,11,145-171。
蔡長清、張雪玲、黃淑貞(2002)。國內外遊客對觀光夜市環境因素重要認知及滿意度之研究-以高雄六合觀光夜市為例。高雄應用科技大學學報,17,34-57。二、英文部分
Achrol, R. S., & Kotler, P. (1999). Marketing in the network economy. The Journal of Marketing, 13, 146-163.
Arora, R.(1982). Validation of an S-O-R model for situation, enduring and response components of involvement. Journal of Marketing Research, November, 505-516.
Baumgartner, H., & Steenkamp, E. M. (1996). Exploratory consumer buying behavior: Conceptualization and measurement. International Journal of Research in Marketing, 13, 121-137.
Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681.
Beerli, A., & Martín, J. D. (2004). Tourists’ characteristics and the perceived imageof tourist destinations: A quantitative analysis-a case study of Lanzarote, Spain. Tourism Management, 25, 623-636.
Bellenger, D. N., & Korgaonker, P. K. (1980). Profiling the recreational shopper. Journal of Retailing, 56, 77-92.
Bernard, A. B., Jensen, J. B., & Lawrence, R. Z. (1995). Exporters, jobs, & wages in US manufacturing: 1976-1987. Brookings Papers on Economic Activity. Microeconomics, 67-119.
Bishop, R., & Robinson, L. S. (1998). Night market: Sexual cultures & the Thai economic miracle. Psychology Press.
Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. The Journal of Marketing, 2, 69-81.
Bricker, K. S., & Kerstetter, D. L. (2000). Level of specialization and place attachment: An exploratory study of whitewater recreationists. Leisure sciences, 22(4), 233-257.
Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of consumer research, 4, 1-16.
Buchanan, A. E. (1985). Ethics, efficiency, and the market. Rowman & Littlefield, New York.
Burke, R. A. (1997). Do you see what I see? The future of virtual shopping. Journal of the Academy of Marketing Science, 5, 352-360.
Cachon, G. P., & Swinney, R. (2011). The value of fast fashion: Quick response, enhanced design, and strategic consumer behavior. Management Science, 57(4), 778-795.
Carmon, Z., Shanthikumar, J. G., & Carmon, T. F. (1995). A psychological perspective on service segmentation models: The significance of accounting for consumers’ perceptions of waiting & service. Management Science, 41(11), 1806-1815.
Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension process. Journal of Consumer Research, 15(2), 210-224.
Chang J., & Chun, H. C. (2006). Segmenting American & Japanese tourists on novelty-seeking at night markets in Taiwan, Asia Pacific. Journal of Tourism Research, 11, 392-406.
Chang, J., & Hsieh, A. T. (2006). Leisure motives of eating out in night markets. Journal of Business Research, 59, 138-145.
Chang, J., Min, J. C. H., Lin, Y. H., & Chiang, C. H. (2007). Profiling Japanese tourists vising night markets in Taiwan. Journal of Quality Assurance in Hospitality & Tourism, 8(2), 14-23.
Chen, J. K., & Chen, I. S. (2010). Disparities between services dem&ed & services received in Taiwanese restaurants. Global Journal of Business Research, 4(1), 59-69.
Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2002). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535.
Chua, J. H., Chrisman, J. J., Kellermanns, F., & Wu, Z. (2011). Family involvement and new venture debt financing. Journal of Business Venturing, 26(4), 472-488.
DaDeppo, L. M. (2009). Integration factors related to the academic success and intent to persist of college students with learning disabilities. Learning Disabilities Research & Practice, 24(3), 122-131.
Darden, W. R., & Ashton, D. (1974). Psychographic profiles of patronage pre-ference groups. Journal of Retailing, 50(4), 99-112.
Darian, J. C. (1987). In-home shopping: Are there consumer segments? Journal of Retailing, 63(2), 163-186.
Davis, T. E., Huge, A. C., & Mike, D. (1992). Exploiting active-based information: Easy as ABC. Management Accounting Horizons, 61-85.
Dimanche, F., & Havitz, M. E. (1995). Consumer behavior and tourism: Review and extension of four study areas. Journal of Travel & Tourism Marketing, 3(3), 37-57.
Dimanche, F., & Samdahl, D. (1994). Leisure as symbolic consumption: A conceptualization and prospectus for future research. Leisure Sciences, 16(2), 119-129.
Elliott, M. T., Fu, F. Q., & Speck, P. S. (2012). Information search and purchase patterns in a multichannel service industry. Services Marketing Quarterly, 33(4), 292-310.
Engel, J. F., Kollat, D., & Blackwell, R. D. (1982). Consumer Behavior, 4th ed., Taipei, Hwa-Tai Co.
Engle, J. f., Kollat, D. T., & Blakwell, R. D. (1984). Consumer Behavior. (4th Ed.). Hinsdale, IL: Dryden Press.
Engel, J. F., Miniard, P. W., &. Blackwell, R. D. (1995). Consumer Behavior, 8th ed., Forth Worth:Dryden Press.
Ferns, B. H., & Walls, A. (2012). Enduring travel involvement, destination br& equity, & travelers’ visit intentions: A structural model analysis. Journal of Destination Marketing & Management, 23(2), 78-89.
Foxall, G. R., & Goldsmith, R. E. (1994). Consumer psychology for marketing. London: Routledge.
Funk, D. C., Ridinger, L. L., & Moorman, A. M. (2004). Exploring origins of involvement: Understanding the relationship between consumer motives and involvement with professional sport teams. Leisure Sciences, 26(1), 35-61.
Geiger, S. (2007). Exploring night-time grocery shopping behavior. Journal of Retailing & Consumer Services, 14(1), 24-34.
Gould, J., & Golob, T. F. (1997). Shopping without travel or travel without shopping? An investigation of electronic home shopping. Transport Reviews, 17(4), 355-376.
Grace, D., & O'cass, A. (2005). Examining the effects of service brand communications on brand evaluation. Journal of Product & Brand Management, 14(2), 106-116.
Gunter, B., & Gunter, N. (1980). Leisure styles: A conceptual framework for modern leisure. Sociological quarterly, 21(2), 361- 374.
Gutman, J., & Mills, M. K. (1982). Fashion life style, self-concept, shopping orientation, and store patronage: An integrative analysis. Journal of Retailing, 58(2), 64-86.
Haines, G. H. (2011). Models of buyer behavior, chapter 6: Information and consumer behavior. Marketing Classics Press.
Halpenny, E. A. (2010). Pro-environmental behaviours and park visitors: The effect of place attachment. Journal of Environmental Psychology, 30(4), 409-421.
Hastie, R., & Dawes, R. M. (Eds.). (2010). Rational choice in an uncertain world: The psychology of judgment and decision making. Sage.
Hawkins, D. (1995). Consumer Behavior: Implication for Marketing Strategy. Chicago: Irwin.
Hsieh, E. (2006). Interpreters as co-diagnosticians: Overlapping roles and services between providers and interpreters. Social science & medicine, 64(4), 924-937.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: consumer fantasies, feelings, and fun. Journal of consumer research, 132-140.
Houston, M. J., & Rothschild, M. L. (1978). Conceptual and methodological perspectives on involvement. Research frontiers in marketing: Dialogues and directions, 184-187.
Hsieh, A. T., & Chang, J. (2006). Shopping & tourist night markets in Taiwan. Tourism Management, 27, 138-145.
Ibrahim, M. F., & Leng, S. K. (2003). Shoppers’ perceptions of retail developments: Suburban shopping centres and night markets in Singapore. Journal of Retail & Leisure Property, 3(2), 176-189.
Jarvenpaa, S. L., & Todd, P. A. (1997). Is there a future for retailing on the internet. In Electronic Marketing and the Consumer, Peterson, R.A. (ed.), C.A.: Thousand Oaks.
Jiang, Z., Chan, J., Tan, B. C., & Chua, W. S. (2010). Effects of interactivity on website involvement and purchase intention. Journal of the Association for Information Systems, 11(1), 34-59.
Kahn B. E., & Schmittlein D. C. (1989). Shopping trip behavior: An empirical investigation. Marketing Letters, 1(1), 55-69.
Kapferer, J. N., & Laurent, G. (1985). Consumer involvement profiles: a new practical approach to consumer involvement. Journal of advertising research, 25(6), 48-56.
Keaveney, S. M. (1995). Customer switching behavior in service industries: An exploratory study. The Journal of Marketing, 71-82.
Kim, D., Magnini, V. P., & Singal, M. (2011). The effects of customers' perceptions of brand personality in casual theme restaurants. International Journal of Hospitality Management, 30(2), 448-458.
Koo, J. L., Shin, Y. H., & Koo, B. L. (2012). An optimal investment, consumption, leisure, and voluntary retirement problem with Cobb-Douglas untility: Dynamic programming approaches. Applied mathematics letters, 26(4), 481-486.
Koo, L., Tao, F., & Yeung, J. (1999). Preferential segmentation of restaurant attributes through conjoint analysis. Hositality Management, 11(5), 242-250.
Korgaonkar, P. K. (1981). Shopping orientations of catalog showroom patrons. Journal of Retailing, 57(1), 78-89.
Krugman, P. R. (1979). Increasing returns, monopolistic competition, and international trade. Journal of international Economics, 9(4), 469-479.
Kyle, G., Graefe, A., Manning, R., & Bacon, J. (2004). Effect of activity involvement and place attachment on recreationists` perception of setting density. Journal of Leisure Research, 36(2), 209-231.
Lai, W. T., & Chen, C. F. (2011). Behavioral intentions of public transit passengers-The roles of service quality, perceived value, satisfaction and involvement. Transport Policy, 18(2), 318-325.
Lastovicka, J. L., & Gardner, D. M. (1978). Low involvement versus high involvement cognitive structures. Advances in consumer research, 5(1), 87-92.
Lee, M., & Lou, Y. C. (2011). Consumer reliance on intrinsic and extrinsic cues in product evaluations: A conjoint approach. Journal of Applied Business Research (JABR), 12(1), 21-29.
Lee, S. T., Lei, T. C., & Wu, C. W. (2009). Artificial neural network & cellular automata as a modeling simulation for night market spatial development. The proceeding of 2009 International Association of Societies of Design Research, Seoul, Korean.
Lloyd, K., & Little, D. E. (2010). Self-Determination Theory as a framework for understanding women's psychological well-being outcomes from leisure-time physical activity. Leisure Sciences, 32(4), 369-385.
Maslow, A. H., Frager, R., & Fadiman, J. (1970). Motivation and personality (Vol. 2). New York: Harper & Row.
McCracken, L. J. (1980). Mountain climate in the craigieburn range, New Zealand. In: Benecke U, Davis MR eds Mountain environments and subalpine tree growth. Technical Paper 70. Wellington, New Zealand Forest Service, Forest Research Institute. 41-59.
McIntyre, N., & Pigram, J. J. (1992). Recreation specialization reexamined: The case of vehicle-based campers. Leisure Sciences, 14(1), 3-15.
McIntyre, N. (1989). The personal meaning of participation: Enduring involvement. Journal of leisure research, 21(2), 167-179.
Melancon, J. P., Noble, S. M., & Noble, C. H. (2011). Managing rewards to enhance relational worth. Journal of the Academy of Marketing Science, 39(3), 341-362.
Miller, D. (1998). Theory of shopping. Cornell University Press.
Mittal, B., & Lee, M. S. (1989). A causal model of consumer involvement. Journal of Economic Psychology, 10(3), 363-389.
Moschis, G. P. (1976). Social comparison and informal group influence. Journal of Marketing Research, 13, 237-244.
Nicosia, F. M. (1968). Consumer decision processes: Marketing and Advertising Implication. Prentice-Hall, New Jersey.
O’Guinn, T. C., & Faber R. J. (1991). Mass communication theory and research. In Handbook of Consumer Behavior, ed. T. S. Robertson and H. H. Kassarjian, Englewood Cliffs, NJ: Prentice-Hall, 349-400.
Omar, O., & Ogenyi, V. (2004). A qualitative evaluation of women as managers in the Nigerian Civil Service. International Journal of Public Sector Management, 17(4), 360-373.
Ozaki, R., & Sevastyanova, K. (2011). Going hybrid: An analysis of consumer purchase motivation. Energy Policy, 39, 2217-2227.
Park, C. W., & Lessig, V. P. (1981). Familiarity and its impact on consumer decision biases and heuristics. Journal of consumer research, 45, 223-231.
Phillips, D. M., & Baumgartner, H. (2002). The role of consumption emotions in the satisfaction response. Journal of Consumer Psychology, 12, 243-252.
Pratt, L. H. (1973). Comparative immunochemistry of phytochrome. Plant Physiol, 51, 203-209.
Rao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review. Journal of Marketing Research, 45, 351-357.
Rich, S. U., & Portis, B. D. (1964). The" Imageries" of department stores. The Journal of Marketing, 12, 10-15.
Robin, K. Henson. (2001). Udnerstading internal consistency reliability estimates: A conceptual primer on coefficient Alpha. Measurement and Evaluation in Counseling and Development, 34, 177-189.
Schuett, M. A. (1993). Refining measures of adventure recreation involvement. Leisure Sciences, 15(3), 205-216.
Schwartz, I. E. (1996). Webonomics: Nine essential principles for growing your business on the World Wide Web. New York: McGraw-Hill Company.
Sheth, J. N., & Parvatlyar, A. (1995). Relationship marketing in consumer markets: antecedents and consequences. Journal of the Academy of marketing Science, 23(4), 255-271.
Spiggle, S., & Sewall, M. A. (1987). A choice sets model of retail selection. The Journal of Marketing, 97-111.
Stern, P. C. (1999). Information, incentives, & proenvironmental consumer behavior. Journal of Consumer Policy, 22(4), 461- 478.
Stone, R. (1954). Linear expenditure systems and demand analysis: An application to the pattern of British demand. The Economic Journal, 64(2), 511-527.
Sun, Y. M., Wang, S. T., & Huang, K. W. (2012). Hygiene knowledge & practices of night market food vendors in Tainan City, Taiwan. Food Control, 23(1), 159-164.
Tauber, M. E. (1972). Why do people shop? Journal of Marketing, 36(4), 46-49.
Tyebee, T. T., & Bruno, A. V. (1984). Amocdcl of venture capital investment activity. Mangcment Science, 30.
Tyebjee, T. T. (1979). Refines of the involvement concept: An advertising planning point of view. In Maloney, J. and Silverman, B.(Eds), Attitude research plays for high stakes. American Marketing Association. Chicago, IL, 94-111.
Uncles M. (1995). Classifying shoppers by their shopping trip behaviour: A polythetic-divisive method, in proceedings of the 24th EMAC Conference, Cergy-Pontoise, France, 1175-1193.
Wells, W. D., & Prensky, D. (1996). An introduction to consumer behavior. Consumer Behavior, 49, 1-33.
Yüksel, A., & Yüksel, F. (2004). Measurement of tourist satisfaction with restaurant services: A segment-based approach. Journal of vacation marketing, 9(1), 52-68.
Zaichkowsky, J. L. (2010). Consumer involvement. Wiley International Encyclopedia of Marketing.
Zellweger, T. M., Kellermanns, F. W., Chrisman, J. J., & Chua, J. H. (2012). Family control and family firm valuation by family CEOs: The importance of intentions for transgenerational control. Organization Science, 23(3), 851-868.