| 期刊論文| 1. | Mitchell, V. W.、Greatorex, M.(1988)。Consumer Risk Perception in the UK Wine Market。European Journal of Marketing，22(9)，5-15。   | | 2. | Chen, R.、He, F.(2003)。Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer。Total Quality Management & Business Excellence，14(6)，677-693。 | | 3. | Shimp, T. A.、Bearden, W. O.(1982)。Warrant and other extrinsic cue effect on consumer risk perception。Journal of Consumer Research，9(1)，38-46。 | | 4. | Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review，10(2)，230-243。 | | 5. | Mitchell, V. W.、Boustani, P.(1993)。Market Development Using New Products and New Customers: A Role for Perceived risk。European Journal of Marketing，27(2)，17-32。 | | 6. | Macdonald, Emma K.、Sharp, Byron M.(2003)。Management perceptions of the importance of brand awareness as an indication of advertising effectiveness。Marketing Bulletin，14(2)，1-15。 | | 7. | Kim, H. B.、Kim, W. G.、An, J. A.(2003)。The Effect of Consumer-based Brand Equity on Firms' Financial Performance。Journal of Consumer Marketing，20(4)，335-351。 | | 8. | Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing，3(3)，193-210。 | | 9. | Lefkoff-Hagius, Roxanne、Mason, Charlotte H.(1993)。Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference。Journal of Consumer Research，20(1)，100-110。 | | 10. | Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。 | | 11. | Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies，25(3)，579-604。 | | 12. | Selnes, F.(1993)。An Examination of the Effect of Product on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。 | | 13. | Doolin, B.、Dillon, S.、Thompson, F.、Corner, J. L.(2005)。Perceived risk, the internet shopping experience and online purchasing behavior: A New Zealand Perspective。Journal of Global Information Management，13(2)，66-88。 | | 14. | Low, George S.、Lamb, Charles W. Jr.(2000)。The measurement and dimensionality of brand associations。Journal of product & brand management，9(6)，350-370。 | | 15. | Keller, K. L.(2001)。Building customer-based brand equity: A blueprint for creating strong brands。Marketing Management，10(2)，14-19。 | | 16. | Grønholdt, L.、Martensen, Anne、Kristensen, K.(2000)。The relationship between customer satisfaction and loyalty: Cross-industry differences。Total Quality Management，11(4-6)，509-514。 | | 17. | Palazón-Vidal, Mariola、Delgado-Ballester, Elena(2005)。Sales Promotions effects on Consumer-Based Brand Equity。International Journal of Market Research，47(2)，179-204。 | | 18. | Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-service Adoption: A Perceived Risk Facets Perspective。International Journal of Human-Computer Studies，59(4)，451-474。 | | 19. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。 | | 20. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 | | 21. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。 | | 22. | Chaudhuri, Arjun(1999)。Does Brand Loyalty Mediate Brand Equity Outcomes?。Journal of Marketing Theory and Practice，7(2)，136-146。 | | 23. | Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing，13(1)，59-72。 | | 24. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research，32(6)，RC6-RC12。 | | 25. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。 | | 26. | Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research，17(2)，141-148。 | | 27. | Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。 | 會議論文| 1. | Bauer, R. A.(1960)。Consumer behavior as risk taking。43rd Conference, American Marketing Association，(會議日期: 1960, June 15, 16, 17)。American Marketing Association。389-398。 | 學位論文| 1. | 宋伊可(2002)。消費者對產品外觀價值感認知差異之研究--以行動電話為例(碩士論文)。國立台北科技大學。 延伸查詢 | | 2. | 楊素蘭(2004)。環境體驗、體驗價值、顧客滿意與行為意向之研究(碩士論文)。國立臺北科技大學。 延伸查詢 | | 3. | 龔語紅(2012)。臺地區有機農產品業經營發展之探索(碩士論文)。靜宜大學。 延伸查詢 | 圖書| 1. | Griffin, Jill(2002)。Customer Loyalty: How to Earn It, How to Keep It。San Francisco：Jossey-Bass Inc.。 | | 2. | Oliver, Richard L.(1997)。Satisfaction: A Behavioral Perspective on the Customer。McGraw-Hill。 | | 3. | 陳家聲(1993)。商業心理學。台北：東大圖書公司。 延伸查詢 | | 4. | Bhote, Keki R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。New York：American Management Assocation。 | | 5. | Armstrong, G.、Kotler, P.(2002)。Marketing: An Introduction。Upper Saddle River, NJ：Prentice Hall。 | | 6. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis。Pearson Education。 | 圖書論文| 1. | Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: a Foundation Analysis。Advances in Consumer Research。Association for Consumer Research。 | | 2. | Cox, D. F.(1967)。Risk handling in consumer behavior: An intensive study of two cases。Risk taking and information handling in consumer behavior。Boston：Harvard University Press。 | |