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題名:區域品牌與知覺風險對顧客忠誠度之研究--以宜花東小包裝米為例
書刊名:醒吾學報
作者:王瑞琪陳瓊花
作者(外文):Wang, Jui-chiChen, Chiung-hua
出版日期:2017
卷期:55
頁次:頁1-17
主題關鍵詞:市售小包裝米區域品牌知覺風險顧客忠誠度結構方程模型Small package riceRegional brandPerceived riskCustomer loyaltyStructural equation modeling
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:36
  • 點閱點閱:20
期刊論文
1.Peter, J. Paul、Tarpey, Lawrence X.(1975)。A Comparative Analysis of Three Consumer Strategies。Journal of Consumer Research,2(1),29-37。  new window
2.Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Methods。Journal of Marketing,35(1),56-61。  new window
3.池文海、唐資文、林怡安(20100500)。消費者購買涉入、品牌權益、知覺風險與顧客忠誠度之關係。中華管理評論,13(2),(5)0-(5)22。  延伸查詢new window
4.林銘洲(20010600)。輔導有機米產銷經營。農政與農情,108=345,37-42。  延伸查詢new window
5.許愛娜、宋勳(1991)。台中區農推專訊。台中區農推專訊,111,1-3。  延伸查詢new window
6.陳博惠(20080800)。農產品產銷履歷制度系列報導(9)--稻米產銷履歷制度推動現況與展望。農政與農情,194=431,40-43。  延伸查詢new window
7.張光宇(2005)。淺談區域品牌。江蘇商議,4,69-70。  延伸查詢new window
8.Deighton, John、Henderson, Caroline M.、Neslin, Scott A.(1994)。The Effects of Advertising on Brand Switching and Repeat Purchasing。Journal of Marketing Research,31(1),28-43。  new window
9.Dick, Alan S.、Basu, Kunal(1994)。Customer Loyalty: Towards an Integrated Framework。Journal of Academy of Marketing Science,22(2),99-113。  new window
10.Henry, John W.、Stone, Robert W.(1994)。A Structural Equation Model of End-User Satisfaction with A Computer-Based Medical Information Systems。Information Resources Management Journal,7(3),21-33。  new window
11.Neal, William D.(1999)。For Most Consumers, Loyalty isn't Attitude。Marketing News,34(8),7。  new window
12.Petersen, J. Andrew、Kumar, V.(2015)。Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment。Journal of Marketing Research,52(2),268-285。  new window
13.Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self Concept, Store Image, Socioeconomic Status, and Geographic Loyalty。The Journal of the Academy of Marketing Science,13(3),265-291。  new window
14.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
15.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review,73(6),88-99。  new window
16.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
17.蔡東峻、李曉青(20050300)。折扣比例、品牌形象和產品種類對消費者知覺品質和知覺風險的影響。中山管理評論,13(1),143-176。new window  延伸查詢new window
18.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
19.張重昭、周宇貞(19990900)。知覺品質與參考價格對消費者知覺價值與購買意願之影響。企業管理學報,45,1-35。new window  延伸查詢new window
20.Gronholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship Between Customer Satisfaction and Loyalty: Cross-Industry Differences。Total Quality Management,11(4-6),509-514。  new window
21.Sharp, Byron(1996)。Brand Equity and Market-Based Assets of Professional Service Firms。Journal of Professional Service Marketing,13(1),3-13。  new window
22.黃聖茹、簡貝珊(20091200)。產品認知、產品形象、知覺風險與顧客忠誠度關聯性--以臺北都會區國產有機農產品為例。臺灣銀行季刊,60(4),297-316。new window  延伸查詢new window
23.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。  new window
24.Mulaik, Stanley A.、James, Larry R.、van Alstine, Judith、Bennett, Nathan、Lind, Sherri、Stilwell, C. Dean(1989)。Evaluation of Goodness-of-Fit Indices for Structural Equation Models。Psychological Bulletin,105(3),430-445。  new window
25.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
學位論文
1.蔡大山(2005)。全球性品牌與地方性品牌對消費者行為影響之比較研究--以西式炸雞速食業為例(碩士論文)。朝陽科技大學。  延伸查詢new window
2.李明真(2010)。學校行銷策略與學校形象對家長選校決策的影響--知覺風險的干擾效果(碩士論文)。真理大學。  延伸查詢new window
3.林莉卿(2009)。品牌知名度、品牌形象及知覺風險對顧客忠誠度之影響與願付價格之研究--以有機米為例(碩士論文)。龍華科技大學。  延伸查詢new window
4.陳麟俊(2014)。台灣稻米觀光工廠顧客滿意度與顧客忠誠度之研究--以A稻米觀光工廠為例(碩士論文)。明道大學。  延伸查詢new window
5.張進成(2015)。越南稻米市場行銷策略之研究--以越南糧食公司為例(碩士論文)。環球科技大學。  延伸查詢new window
6.臧秀珍(2009)。品牌知名度、品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之實證研究--以化妝品為例(碩士論文)。國立臺灣海洋大學。  延伸查詢new window
圖書
1.Newell, F.(2000)。Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing。McGraw-Hill。  new window
2.孫麗輝(2010)。區域品牌形成與效應基理研究--基於溫州集群品牌的實證分析。北京市:人民出版社。  延伸查詢new window
3.Kline, Rex B.(2005)。Principles and Practice of Structural Equation Modeling。New York, NY:The Guilford Press。  new window
4.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2009)。Multivariate Data Analysis。Prentice-Hall, Inc.。  new window
5.Aaker, David A.(1996)。Building Strong Brands。Free Press。  new window
6.Schumacker, Randall E.、Lomax, Richard G.(2004)。A Beginner's Guide to Structural Equation Modeling。Lawrence Erlbaum Associates, Inc.。  new window
7.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management: An Asian Perspective。Prentice-Hall。  new window
圖書論文
1.徐靈枝、吳本(2005)。品牌效應對企業鞋產業集群影響。中國產業集群。北京市:機械工業出版社。  延伸查詢new window
 
 
 
 
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