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題名:以知覺風險為調節變數探討信用卡之消費者行為
書刊名:僑光學報
作者:賴麗香紀逸倫 引用關係黃春松
作者(外文):Lai, Li-hsiangChi, Yi-lunHuang, Chun-sung
出版日期:2013
卷期:36
頁次:頁141-155
主題關鍵詞:知覺風險顧客滿意度顧客忠誠度調節變數Perceived riskCustomer satisfactionCustomer loyaltyModerating effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:2
  • 點閱點閱:168
期刊論文
1.Hooper, D.、Coughlan, J.、Mullen, M. R.(2008)。Structural Equation for Model Fit。The Electronic Journal of Business Research Methods,6(1),53-60。  new window
2.梁榮輝、陳湘菱(20080600)。臺灣北區信用卡發卡銀行顧客評價模式之研究。績效與策略研究,5(2),33-47。new window  延伸查詢new window
3.廖啟順(20070300)。信用卡產業品牌忠誠度及顧客終身價值之實證研究。中國廣告學刊,12,72-89。new window  延伸查詢new window
4.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effect of customer satisfaction and switchingbarrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28,145-149。  new window
5.Biswas, Dipayan、Biswas, Abhijit、Das, Neel(2006)。The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions。Journal of Advertising,35(2),17-31。  new window
6.Lee, K. S.、Tan, S. J.(2003)。E-retailing versus physical retailing: A theoretical model and empirical test consumer choice。Journal Business Research,56(11),877-885。  new window
7.Garretson, Judith A.、Clow, Kenneth E.(1999)。The Influence of Coupon Face Value on Service Quality Expectation, Risk Perceptions and Purchase Intentions in The Dental Industry。Journal of Service Marketing,13(1),59-70。  new window
8.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
9.Kurtz, D. L.、Clow, E. K.(1991)。A model for evaluating service quality。Journal of Marketing Management,1(3),51-60。  new window
10.Petrick, James F.(2002)。Development of Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。  new window
11.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。  new window
12.Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies,59(4),451-474。  new window
13.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。  new window
14.Anderson, Eugene W.、Fornell, Claes(2000)。Foundations of the American Customer Satisfaction Index。Total Quality Management,11(7),869-882。  new window
15.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。  new window
16.Tenenhaus, M.、Vinzi, Vincenzo Esposito、Chatelin, Y.-M.、Lauro, Carlo(2005)。PLS path modeling。Computational Statistics and Data Analysis,48(1),159-205。  new window
17.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing,66(1),15-37。  new window
18.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
19.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
20.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
21.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing,37(11/12),1762-1800。  new window
22.Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research,56(11),867-875。  new window
23.Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice,9(4),1-14。  new window
24.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
25.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
26.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
27.Shamdasani, P.、Mukherjee, A.、Malhotra, N.(2008)。Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-service Internet Technologies。The Service Industries Journal,28(1),117-138。  new window
會議論文
1.Lee, M. C.(2008)。Predicting Behavioral Intention to Use Online Banking。Taiwan。  new window
圖書
1.Keller, Kevin Lane(2000)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。N. J.:Prentice Hall。  new window
2.李茂能(2006)。結構方程模式Amos之簡介及其在測驗編制上之應用: Graphics & Basic。臺北:心理。  延伸查詢new window
3.Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。  new window
4.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。New York, NY:Guilford Press。  new window
5.榮泰生(2011)。AMOS與研究方法。五南圖書出版股份有限公司。  延伸查詢new window
6.陳順宇(2007)。結構方程模式:Amos操作。心理出版社。  延伸查詢new window
7.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
8.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
9.Zeithaml, Valarie A.、Bitner, Mary Jo(2000)。Service marketing: Integrating customer focus across the firm。McGraw-Hill。  new window
10.陳正昌、程炳林、陳新豐、劉子健(2008)。多變量分析方法--統計軟體應用。五南。  延伸查詢new window
11.Lovelock, Christopher H.、Wirtz, Jochen(2004)。Service Marketing: People, Technology, Strategy。Upper Saddle River, NJ:Pearson Prentice Hall。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
13.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
 
 
 
 
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