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題名:品牌知名度、知覺價值與顧客忠誠度關係--以花蓮地區觀光旅館的餐廳為例
書刊名:真理觀光學報
作者:池文海 引用關係楊宗儒蘇鈺玲 引用關係
作者(外文):Chih, Wen-haiYang, Tsung-juSu, Yu-ling
出版日期:2008
卷期:6
頁次:頁37-54
主題關鍵詞:品牌知名度服務品質知覺風險知覺價值顧客忠誠度Brand awarenessService qualityPerceived riskPerceived valueCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:109
期刊論文
1.Stevens, P.、Knutson, B.、Patton, M.(1995)。DINERSERV: A tool for Measuring Service Quality in Restaurant。The Service Industries Journal,18(4),66-86。  new window
2.Ayrora, Raj、Singer, Joe(2006)。Customer Satisfaction and Value as Drivers of Business Success for Fine Dining Restaurants。Services Marketing Quarterly,28(1),89-102。  new window
3.Dunn, M. G.、Murphy, P. E.、Skelly, G. U.(1986)。Research note: the influence of perceived risk on brand preference for supermarket products。Journal of Retailing,62(2),204-216。  new window
4.Taylor, S. A.、Celuch, K.、Goodwin, S.(2004)。The Importance of Brand Equity to Customer Loyalty。The Journal of Product and Brand Management,13(4/5),217-227。  new window
5.Kashyap, Rajiv、Bojanic, David C.(2000)。A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers。Journal of Travel Research,39(1),45-51。  new window
6.Tarn, J. L. M.(1999)。The effects of service quality, perceived value and customer satisfaction on behavioural intentions。Journal of Hospitality and Leisure Marketing,6(4),31-43。  new window
7.Roselius, T.(1971)。Consumer ranking of risk reduction methods。Journal of Marketing,35(1),56-61。  new window
8.Peter, J. P.、Tarpey, L.(1975)。A comparative analysis of three consumer strategies。Journal of Consumer Research,2(1),29-37。  new window
9.Chen, T. Y.、Chang, P. L.、Chang, H. S.(2005)。Price, brand cues, and banking customer value。International Journal of Bank Marketing,23(3),273-291。  new window
10.Andaleeb, S. S.、Conway, C.(2006)。Customer satisfaction in the restaurant industry: An examination of the transaction-specific model。The Journal of Services Marketing,20(1),3-11。  new window
11.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。  new window
12.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
13.Biswas, Abhijit(1992)。The Moderating Role of Brand Familiarity in Reference Price Perception。Journal of Business Research,25(3),251-262。  new window
14.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
15.Aaker, D. A.(1991)。The Value of Brand Equity。Journal of Business Strategy,13(4),27-32。  new window
16.Bowen, J. T.、Shoemaker, S.(1998)。Loyalty: A strategic commitment。Cornell Hotel and Restaurant Administration Quarterly,39(1),12-25。  new window
17.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
18.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。  new window
19.Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。  new window
20.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
21.Rao, A. R.、Monroe, K. B.(1989)。The effect of price, brand name, and store name on buyer's perception of product quality: an integrative review。Journal of Marketing Research,26(3),351-357。  new window
22.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1994)。Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria。Journal of Retailing,70(3),201-230。  new window
23.Lee, Y. K.、Park, K. H.、Park, D. H.、Lee, K, A.、Kwon, Y. J.(2005)。The Relative Impact of Service Quality on Service Value, Customer Satisfaction,and Customer Loyalty in Korean Family Restaurant Context。International Journal of Hospitality & Tourism Administration,6(1),27-52。  new window
24.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
25.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
26.Mitchell, V. W.、Greatorex, M.(1993)。Risk perception and reduction in the purchase of consumer services。The Service Industries Journal,13(4),179-200。  new window
27.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research,22(2),130-142。  new window
28.Cobb-Walgren, Cathy J.、Ruble, Cythia A.、Donthu, Naveen(1995)。Brand equity, brand preference, and purchase intent。Journal of Advertising,24(3),25-40。  new window
29.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。  new window
30.Carman, James M.(1990)。Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions。Journal of Retailing,66(1),33-55。  new window
31.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
32.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
33.Chen, Zhan、Dubinsky, Alan J.(2003)。A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation。Psychology & Marketing,20(4),323-347。  new window
34.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing,66(1),15-37。  new window
35.Murray, Keith B.、Schlacter, John L.(1990)。The Impact of Services Versus Goods on Consumers: Assessment of Perceived risk and Variability。Journal of the Academy of Marketing Science,18(1),51-65。  new window
36.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
37.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
38.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
39.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
40.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management,18(1),67-82。  new window
41.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
42.Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing,78(1),41-50。  new window
43.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
44.Mazursky, David、Jacoby, Jacob(1986)。Exploring the Development of Store Images。Journal of Retailing,62(2),145-165。  new window
45.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
46.Athanassopoulos, Antreas、Gounaris, Spiros、Stathakopoulos, Vlassis(2001)。Behavioural responses to customer satisfaction: An empirical study。European Journal of Marketing,35(5/6),687-707。  new window
47.Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice,9(4),1-14。  new window
48.Sharp, Byron(1996)。Brand Equity and Market-Based Assets of Professional Service Firms。Journal of Professional Service Marketing,13(1),3-13。  new window
49.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
50.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
51.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
52.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
53.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
54.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
55.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Bagozzi, Richard P.(1980)。Causal Models in Marketing。New York, NY:John Wiley & Sons, Inc.。  new window
2.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Cox, Donald F.(1967)。Risk Handling in Consumer Behavior: An Intensive Study of Two Cases。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。  new window
 
 
 
 
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