資料載入處理中...
臺灣人文及社會科學引文索引資料庫系統
:::
網站導覽
國圖首頁
聯絡我們
操作說明
English
行動版
(3.138.198.154)
登入
字型:
**字體大小變更功能,需開啟瀏覽器的JAVASCRIPT,如您的瀏覽器不支援,
IE6請利用鍵盤按住ALT鍵 + V → X → (G)最大(L)較大(M)中(S)較小(A)小,來選擇適合您的文字大小,
如為IE7以上、Firefoxy或Chrome瀏覽器則可利用鍵盤 Ctrl + (+)放大 (-)縮小來改變字型大小。
來源文獻查詢
引文查詢
瀏覽查詢
作者權威檔
引用/點閱統計
我的研究室
資料庫說明
相關網站
來源文獻查詢
/
簡易查詢
/
查詢結果列表
/
詳目列表
:::
詳目顯示
第 1 筆 / 總合 1 筆
/1
頁
來源文獻資料
摘要
外文摘要
引文資料
題名:
內外部線索對購買意願影響之探討--以女鞋消費者為例
書刊名:
顧客滿意學刊
作者:
吳廣文
/
黃劭彥
/
祝道松
/
黃尊岳
作者(外文):
Wu, Kuang-wen
/
Huang, Shaio-yan
/
Zhu, Dauw-song
/
Huang, Zun-yue
出版日期:
2010
卷期:
6:2
頁次:
頁147-166
主題關鍵詞:
消費情境
;
口碑
;
知覺品質
;
知覺價格
;
社會風險
;
功能風險
;
財務風險
;
知覺價值
;
購買意願
;
Consumption situation
;
Word-of-mouth
;
Perceived quality
;
Perceived price
;
Social risk
;
Performance risk
;
Financial risk
;
Perceived value
;
Purchase intention
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:149
本研究目的是要探討內外部線索對購買意願之影響並以消費情境爲調節變數。本研究問卷設計採用李克特5點量表,共有31個問項,並使用便利抽樣法,於北、中及南部各大百貨公司或女鞋專賣店進行抽樣,在剔除勾選同一答案及漏答的無效問卷後,總共有528份有效問卷,回收率達97%。在以結構方程模型分析變數之間的關係後發現:(1)口碑分別會負向影響功能風險、財務風險和社會風險;(2)消費情境不只會正向影響社會風險也具有對口碑及社會風險的調節影響;(3)知覺品質會負向影響功能風險;(4)知覺價格會正向影響財務風險;(5)社會風險、功能風險、財務風險分別會負向影響知覺價値;(6)知覺價値會正向影響購買意願,而實證結果發現本研究所有的推論假說都與文獻符合,可見此模型在解釋女鞋業之消費者購買行爲相當適當。
以文找文
The purpose of this study is to explore the effects of extrinsic and intrinsic cues on perceived value, using perceived risk as a mediator variable. This study adopted convenience sampling. For this study, a 31-item questionnaire was designed, and distributed to female consumers within department and retail stores in Taiwan. All questions were measured by a Likert's five-point scale to quantify perspectives from the 528 valid respondents. This research uses descriptive statistical analysis to analyze the characters of the samples, and adopts factor analysis to simplify complex and diverse relationships among the variables. The efficiency of all questionnaires will be evaluated through reliability and validity analysis. This research uses structural equation modeling to test and examine the relationships among observed and latent variables with the purpose of highlighting and testing dimensions which can influence the variables significantly. All hypotheses in this study were supported. Findings indicated that: (1) Word of mouth has negative effect on social risk, performance risk, and financial risk, respectively; (2) Consumption situation has positive effect on social risk and moderating effect on word of mouth and social risk; (3) Perceived quality has negative effect on performance risk; (4) Perceived price has positive effect on perceived quality; (5) Social risk, performance risk, and financial risk have negative effect on perceived value; (6) Perceived value has positive effect on purchase intention.
以文找文
期刊論文
1.
Gould, Stephen J.、Stern, Barbara B.(1989)。Gender Schema and Fashion Consciousness。Phychology & Marketing,6(2),129-145。
2.
Neese, W. T.、Taylor, R. D.(1994)。Verbal Strategies for Indirect Comparative advertising。Journal of advertising Research,34(2),56-69。
3.
Kashyap, Rajiv、Bojanic, David C.(2000)。A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers。Journal of Travel Research,39(1),45-51。
4.
Roselius, T.(1971)。Consumer ranking of risk reduction methods。Journal of Marketing,35(1),56-61。
5.
Lai, A. W.(1991)。Consumption situation and product knowledge in the adoption of a new product。European Journal of Marketing,25(10),55-67。
6.
Woodside, A.、Delozier, M. W.(1976)。Effects of word of mouth advertising on consumer risk taking。Journal of Advertising,5(4),12-19。
7.
Snoj, Boris、Korda, Aleksandra Pisnik、Mumel, Damijan(2004)。The relationships among perceived quality, perceived risk and perceived product value。Journal of Product and Brand Management,13(3),156-167。
8.
Bearden, W. O.、Etzel, M. J.(1982)。Reference Group Influence on Product and Brand Purchase Decisions。Journal of Consumer Research,9(2),183-194。
9.
Lutz, Richard J.、Kakkar, P. K.(1975)。The Psychological Situation as a Determinant of Consumer Behavior。Advances in Consumer Research,2(1),439-453。
10.
Quester, P. G.、Smart, J.(1998)。The Influence of Consumption Situation and Product Involvement Over Consumers: Use of Product Attribute。Journal of Consumer Marketing,15(3),220-238。
11.
Dodds, W. B.、Monroe, K. B.、Grewal, Dhruv(1991)。Effect of Price, Brands and Store Information on Buyers' Product Evaluation。Journal of Marketing Research,28(3),307-319。
12.
Wood, Charles M.、Scheer, Lisa K.(1996)。Incorporating Perceived Risk into Models of Consumer Deal Assessment and Purchase Intent。Advances in Consumer Research,23(1),399-404。
13.
Hjorth-Andersen, Chr.(1984)。The Concept of Quality and the Efficiency of Markets for Consumer Products。Journal of Consumer Research,11(2),708-718。
14.
Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。
15.
Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。
16.
Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。
17.
Belk, Russell W.(1974)。An Exploratory Assessment of Situational Effects in Buyer Behavior。Journal of Marketing Research,11(2),156-163。
18.
Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice,9(4),1-14。
19.
Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。
20.
Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。
21.
Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research,4(3),291-295。
22.
Aqueveque, C.(2006)。Extrinsic Cue and Perceived Risk: The Influence of Consumption Situation。Journal of Consumer Marketing,23(5),237-247。
23.
DelVecchio, D.、Smith, D. C.(2005)。Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk。Journal of the Academy of Marketing Science,33(2),184-196。
24.
Mieres, C. G.、Martin, A. M. D.、Gutierrez, J. A. T.(2006)。Antecedents of the Difference in Perceived Risk between Store Brands and National Brands。European Journal of Marketing,40(1/2),61-82。
圖書
1.
Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(2005)。Consumer behavior。Dryden Press。
2.
Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。
3.
Monroe, K. B.(1991)。Pricing-making Profitable Decisions。New York:McGraw-Hill。
4.
Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychological theory。MacGraw-Hill。
5.
Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。
6.
許士軍(1987)。管理學。台北市:東華書局。
延伸查詢
7.
Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。
8.
Antonides, G.、Raaij, F. W.(1998)。Consumer Behaviour: A European Perspective, Chichester。West Sussex:John Wiley and Sons, Inc.。
9.
Hawkins, D. I.、Best, R. J.、Coney, K. A(1983)。Consumer Behavior: Implications for Marketing Strategy。New York, NY。
10.
Bauer, R. A.(1960)。Consumer Behavior at Risk Taking。Risk Taking and Information Handling in Consumer Behavior。Cambridge, MA。
其他
1.
羅梅英(2005)。Miss Sofi--站在美麗的立足點,http://media.career.com.tw/company/company_。
延伸查詢
圖書論文
1.
Olson, Jerry C.(1977)。Price as An Informational Cue: Effects in Product Evaluation。Consumer and Industrial Buying Behavior。North Holland Publishing Company。
2.
Cunningham, S. M.(1967)。Perceived Risk and Brand Loyalty。Risk Taking and Information Handling in Consumer Behavior。Boston:Harvard University Press。
推文
當script無法執行時可按︰
推文
推薦
當script無法執行時可按︰
推薦
引用網址
當script無法執行時可按︰
引用網址
引用嵌入語法
當script無法執行時可按︰
引用嵌入語法
轉寄
當script無法執行時可按︰
轉寄
top
:::
相關期刊
相關論文
相關專書
相關著作
熱門點閱
1.
探討疫情流行下國內旅遊商品社群媒體參與對消費者購買意願之影響
2.
從綠色到綠洲--從消費者的環保視角探討智慧油電機車的市場接受度
3.
跨境電商品牌形象與知覺價值對購買意願影響之研究--以韓國GMARKET為例
4.
涉入程度、知覺價值、知覺風險對於家用太陽能系統之購買意願的影響
5.
時尚服飾贈品促銷對購買意願之研究:以知覺價值為中介變數效果
6.
天仁手搖茶飲品牌之顧客購買意願研究
7.
COVID-19之下影響消費者購買保單之因素探討--以防疫保單及疫苗保單為例
8.
消費者對有機認證標章知覺價值、產品信任及其購買意願之研究
9.
臺灣豬肉的知覺品質與行銷組合對購買意願和願付價格的影響
10.
促銷激勵策略的選擇對消費者知覺價值及購買意願影響之研究
11.
好康在哪裡?探討社群媒體參與、知覺價值對購買意願之影響--以PlayStation遊戲為例
12.
從眾行為干擾下智慧型手機消費者行為之探討
13.
知覺價格、知覺品質、知覺價值與購買意圖關係之研究--以團體制服為例
14.
美食外送平臺品牌形象與顧客知覺價值對購買意願影響之研究
15.
休閒型實況主的來源可信度、直播環境氛圍對目標視聽眾知覺價值影響之研究
1.
奧林匹克運動會門票銷售之研究
2.
影響智慧醫療儀器購買意願和產品採用的因素:牙科領域的實證研究
3.
消費情境、體驗行銷與廣告態度對購買意願之研究-以S寢飾為例
4.
永續生活型態對二手衣購買意願之研究- 知覺價值中介影響效果
5.
故事行銷對品牌形象、知覺品質與購買意願影響之研究
6.
網路互動性、投入感、信任、購買意願與口碑之關聯性研究:調節中介模型
7.
口碑可信度與體驗行銷對行為意圖之影響-知覺價值之中介效果
8.
品牌識別、產品知識、產品涉入、知覺價值與購買意願關係之研究
9.
消費者對遠距照護商品購買意願之前置因素探討
10.
仿冒品口碑擴散行為之研究-以印度與台灣為例
11.
價格、第三方組織背書及廠商聲譽對知覺品質與購買意願的影響
12.
以知覺不公平的角度探討目標促銷之效果及其干擾變數之影響
無相關書籍
無相關著作
無相關點閱
QR Code