目的：本研究旨在瞭解2009年高雄第八屆世界運動會主場館現場觀眾對於該運動場館設施使用重視程度與滿意度（表現程度）之關係，及現場觀眾對運動場館設施使用滿意度與再購意願之關聯性，並進一步檢驗現場觀眾對運動場館設施使用之滿意度能否有效預測其再購意願。方法：針對2009年高雄第八屆世界運動會期間，於賽會主場館龍騰觀看比賽或表演之現場觀眾爲研究對象，採用便利抽樣方式進行問卷發放，得有效問卷共200份，有效問卷回收率96.6%。根據調查資料，以描述性統計、Cronbach's α、重要－表現程度分析法(Importance Performance Analysis, IPA)、皮爾森積差相關分析，以及多元迴歸分析等方法進行驗證分析。結果：針對運動場館設施使用32個變項進行IPA分析後發現，共有13個變項落在A象限「繼續保持」區域，有2個變項落在B象限「供給過度」區域，有11個變項落在C象限「優先順序較低」區域，而有6個變項落在D象限「加強改善重點」區域；再者，相關分析顯示現場觀眾使用個案運動場館設施之「滿意度」與「再購意願」間具有顯著之相關性；進一步從多元迴歸分析可知，現場觀眾使用個案運動場館設施之「滿意度」對其「再購意願」具有預測力。結論：從本研究結果可知，個案運動場館經營或管理者應針對IPA分析落於D象限「加強改善重點」之變項進行管理與改進，而落於其他三象限者亦應加以保持、關注及管理，以提升現場觀眾使用之滿意度，進而有效加強其再次進場消費或使用之意願。

Purpose: This study was to investigate the relationships between Importance and satisfaction after spectators used the sport facility, and to analyze the relationships between satisfaction and repurchase-intention. Methods: Questionnaires were distributed using convenience sampling to the spectators attending the main stadium of The World Games 2009 Kaohsiung. 200 useable questionnaires were collected with a response rate of 96.6%. Descriptive statistics, Cronbach's α, Importance Performance Analysis, the Pearson product moment correlation coefficient, and multiple linear regression were utilized for data analyses. Results: First, the results from the Importance Performance Analysis indicated that there were 13 items located in the quadrant A (keep up the good work), 2 items in the quadrant B (possible overkill), 11 items in the quadrant C (low priority), and 6 items in the quadrant D (concentrate here). Second, there was a significant relationship between satisfaction and repurchase-Intention. Third, satisfaction were good predictors for repurchase-intention. Conclusion: The manager of the case stadium should improves those items of quadrant D (concentrate here) positively, and the others should be maintained or managed continuously in order to raise the spectators' satisfaction and repurchase intention.