In this study using a structured questionnaire and ethnographical writing, we analyze archaeological exhibitions of prehistoric landscape in Hualien during a series of museum activities in an attempt to clarify how the contemporary users of cultural heritage become the subjectivity of making meanings. The analyses include the interviews on visitor satisfaction in 2008 regarding a community exhibit for the regional archaeological culture in a railroad warehouse by Hualien Cultural Bureau, and immediately following a rescue excavation in the archaeological site of Hua-Kang-Shan. By evaluating prehistoric imagination of landscape users in the mentioned exhibits, the university team participated the organization of community museum exhibit in 2008, and compared with the result of action museum exhibit in 2007, designed by the National Museum of Natural Science. First, for the composition of the audience analysis, there is 86% of the visitors in 2008 as the "non-ordinary audience"(valid sample size, n = 322), compared with 56% in the action museum in 2007(n = 115). Secondly, the analyses explore the key attention clues on museum exhibits for visitors’ cultural experience. Likert scale results for satisfaction show that the focus of audience satisfaction is primarily on exhibit content, moving line design and interactive practice. Contrasting to the indoor display, the outdoor fieldwork of the archaeological site is to a great extent redirect the attention of regional society. Overall results summarize that the metaphorical comparison of different references in exhibits can help to better understand how the local schools, city neighbourhood, and tourist groups exchange cultural imagination as to re-appreciate the inter-subjective relations between the prehistoric and contemporary landscape.