This paper examines what kinds of medical quality of healthcare service perceived by hemodialysis patients in experiential marketing perspective. The relationship between the medical quality and patients' satisfaction studied can provide hospitals with marketing decision of healthcare service. Data are collected from hemodialysis patients in two hospitals in central Taiwan. We use descriptive statistics to describe the basic features of sample data, exploratory factor analysis to extract several representative medical experiential factors, and multiple regression analysis to measure the effects of the medical experiential factors on patients' satisfaction. This empirical result supports that there is a positive relationship between patients' satisfaction and experiential factors including, such as communication factor, physicians care factor, electronic media factor, space layout factor, and reputation factor; the former two factors have been well experienced by patients but the latter three have not. This paper suggests that it is necessary for hospitals to enhance and facilitate electronic media for improving the quality of making appointment with doctors and for providing educational health information, to reinforce space layout design for leveling down patients' waiting time and their negative emotion, and to manage a stronger brand image which can effectively reduce the purchase risks possibly perceived by patients.