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題名：「您被Blog說服了嗎？」--探討領隊部落格對消費者購買意願影響之研究
書刊名：觀光休閒學報
作者：王國欽 引用關係／陳瑞倫／詹悉珍 引用關係／林士雅
作者(外文)：Wang, Kuo-ching／Chen, Ruey-luen／Chan, Hsi-chen／Lin, Shih-ya
出版日期：2010
卷期：16:3
頁次：頁235-261
主題關鍵詞：部落格；滿意度；購買意願；領隊代言效果；團體套裝旅遊；Blog；Satisfaction；Purchase intention；Tour leader endorser；Group package tour
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:32
  • 點閱點閱:79
期刊論文
1.胡欣慧、王若帆(20100800)。臺灣觀光代言人對觀光客來臺旅遊態度及意願之影響。觀光休閒學報，16(2)，117-137。new window  延伸查詢new window
2.Wang, K. C.、Jao, P. C.、Chan, H. C.、Chung, C. H.(2010)。Group Package Tour Leader’s Intrinsic Risks。Annals of Tourism Research，37(1)，154-179。  new window
3.Lin, Y. S.、Huang, J. Y.(2006)。Internet blogs as a tourism marketing medium: A case study。Journal of Business Research，59(6)，1201-1205。  new window
4.Ko, H.、Cho, C. H.、Roberts, M. S.(2005)。Internet uses and gratifications: A structural equation model of interactising。Journal of Advertising，34(2)，57-70。  new window
5.Till, Brian D.、Busler, Michael(1998)。Matching products with endorsers: Attractiveness versus expertise。Journal of Consumer Marketing，15(6)，576-586。  new window
6.Kamins, Michael A.、Gupta, Kamal(1994)。Congruence between spokesperson and product Type:A match up hypothesis perspective。Psychology and Marketing，11(6)，569-586。  new window
7.Schmallegger, D.、Carson, D.(2008)。Blogs in tourism: Changing approaches to information exchange。Journal of Vacation Marketing，14(2)，99-110。  new window
8.Stephens, N.、Faranda, W. T.(1993)。Using employees as advertising spokespersons。Journal of Services marketing，7(2)，36-46。  new window
9.Pan, B.、MacLaurin, T.、Crotts, J. C.(2007)。Travel blogs and the implications for destination marketing。Journal of Travel Research，46(35)，35-45。  new window
10.Zviran, M.、Pliskin, N.、Levin, R.(2005)。Measuring User Satisfaction and Perceived Usefulness in the ERP Context。The Journal of Computer Information Systems，45(3)，43-52。  new window
11.Tripp, C.、Jensen, T. D.、Carlson, L.(1994)。The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitude and Intentions。Journal of Consumer Research，20(4)，535-547。  new window
12.Al-Khaldi, M. A.、Wallace, R. S. O.(1999)。The Influence of Attitudes on Personal Computer Utilization among Knowledge Workers: The Case of Saudi Arabia。Information & Management，36(4)，185-204。  new window
13.Ainscough, T. L.(2005)。The effect of brand, agent, and price on consumer evaluation of travel services。Journal of Travel & Tourism Marketing,，19(1)，39-48。  new window
14.Moon, Ji-Won、Kim, Young-Gul(2001)。Extending the TAM for the World Wide Web Context。Information & Management，38(4)，217-230。  new window
15.Lin, C. S.、Wu, S.、Tsai, R. J.(2005)。Integrating perceived playfulness into expectationconfirmation model for web portal context。Information & Management，42(5)，683-693。  new window
16.Quiroga, I.(1990)。Characteristics of Package Tours in Europe。Annals of Tourism Research，17(2)，185-207。  new window
17.Weber, K.、Roeth, W. S.(1999)。Profiling people searching for and purchasing travel products on the World Wide Web。Journal of Travel Research，37(3)，291-298。  new window
18.Hsu, M. H.、Chiu, C. M.、Ju, T. L.(2004)。Determinants of continued use of the WWW: An integration of two theoretical models。Industrial Management & Data Systems，104(9)，766-775。  new window
19.Misra, S.、Beatty, S. E.(1990)。Celebrity spokesperson and brand congruence: An assessment of recall and affect。Journal of Business Research，21(2)，159-173。  new window
20.Maxham, J. G.(2001)。Service Recovery's Influence on Consumer Satisfaction, Positive Word-of-Mouth and Purchase Intentions。Journal of Business Research，54(1)，11-24。  new window
21.Litvin, S. W.、Goldsmith, R. E.、Pan, B.(2008)。Electronic Word-of-mouth in Hospitality and Tourism Management。Tourism Management，29(3)，458-468。  new window
22.Wang, Kuo-Ching、Hsieh, An-Tien、Huan, Tzung-Cheng(2000)。Critical service features in group package tour: An exploratory research。Tourism Management，21(2)，177-189。  new window
23.Keng, Ching-Jui、Ting, Hui-Ying(2009)。The acceptance of blogs: Using a customer experiential value perspective。Internet Research，19(5)，479-495。  new window
24.Wang, K. C.、Hsieh, A. T.、Chen, W. Y.(2002)。Is the tour leader an effective endorser for group package tour brochures?。Tourism Management，23(5)，489-498。  new window
25.Barua, A.、Chellappa, R.、Whinston, A. B.(1995)。Creating a collaboratory in Cyberspace: Theoretical Foundation and an Implementation。Journal of Organizational Computing，5(4)，417-442。  new window
26.Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research，19(5)，63-71。  new window
27.Richmond, A.(1996)。Enticing Online Shoppers to Buy: A Human Behavior Study。Computer Network and ISDN Systems，28(7-11)，1469-1480。  new window
28.Bower, A. B.、Landreth, S.(2001)。Is Beauty Best? Highly versus Normally Attractive Models in Advertising。Journal of Advertising，30(1)，1-12。  new window
29.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research，24(5)，33-41。  new window
30.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research，16(3)，310-321。  new window
31.Liu, Y.(2003)。Developing a scale to measure the interactivity of websites。Journal of Advertising Research，43(2)，207-216。  new window
32.Wang, Kuo-Ching、Hsieh, An-Tien、Yeh, Yi-Chun、Tsai, Chien-Wen(2004)。Who is the Decision-maker: The Parents or the Child in Group Package Tours?。Tourism Management，25(2)，183-194。  new window
33.Luna, D.、Peracchio, L. A.、De Juan, M. D.(2002)。Cross-cultural and cognitive aspects of web site navigation。Journal of the Academy of Marketing Science，30(4)，397-410。  new window
34.Bailey, James E.、Pearson, Sammy W.(1983)。Development of a Tool for Measuring and Analyzing Computer User Satisfaction。Management Science，29(5)，530-545。  new window
35.Liu, Chang、Arnett, Kirk P.(2000)。Exploring the factors associated with Web site success in the context of electronic commerce。Information & Management，38(1)，23-33。  new window
36.McKinney, Vicki、Yoon, Kanghyun、Zahedi, Fatemeh Mariam(2002)。The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach。Information Systems Research，13(3)，296-315。  new window
37.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。  new window
38.McWilliam, Gil(2000)。Building Stronger Brands Through Online Communities。MIT Sloan Management Review，41(3)，43-54。  new window
39.Nardi, Bonnie. A.、Schiano, Diane J.、Gumbrecht, Michelle、Swartz, Luke(2004)。Why we blog。Communications of the ACM，47(12)，41-46。  new window
40.Sundaram, D. S.、Mitra, Kaushik、Webster, Cynthia(1998)。Word-of-mouth Communications: A Motivational Analysis。Advances in Consumer Research，25(1)，527-531。  new window
41.Rai, Arun、Lang, Sandra S.、Welker, Robert B.(2002)。Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis。Information Systems Research，13(1)，50-69。  new window
42.Ives, Blake、Olson, Margrethe H.、Baroudi, Jack J.(1983)。The Measurement of User Information Satisfaction。Communications of the ACM，26(10)，785-793。  new window
43.DeLone, William H.、McLean, Ephraim R.(1992)。Information Systems Success: The Quest for the Dependent Variable。Information Systems Research，3(1)，60-95。  new window
44.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。  new window
45.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
46.DeLone, William H.、McLean, Ephraim R.(2003)。The DeLone and McLean Model of Information Systems Success: A Ten-Year Update。Journal of Management Information Systems，19(4)，9-30。  new window
47.Gelderman, Maarten(19980805)。The relation between user satisfaction, usage of information systems and performance。Information & Management，34(1)，11-18。  new window
48.Ranganathan, C.、Ganapathy, Shobha(2002)。Key Dimensions of Business-to-consumer Web Sites。Information & Management，39(6)，457-465。  new window
49.Folkes, Valerie S.(1988)。Recent attribution research in consumer behavior: a review and new directions。Journal of Consumer Research，14(4)，548-565。  new window
50.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。  new window
51.Huang, Ching Y.、Chou, Chia J.、Lin, Pei C.(2010)。Involvement theory in constructing bloggers' intention to purchase travel products。Tourism Management，31(4)，513-526。  new window
52.Bhattacherjee, Anol(2001)。Understanding Information Systems Continuance: An Expectation-Confirmation Model。MIS Quarterly，25(3)，351-370。  new window
53.Bhattacherjee, Anol L.(2001)。An Empirical Analysis of the Antecedents of Electronic Commerce Service Continuance。Decision Support Systems，32(2)，201-214。  new window
54.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
55.Johnson, Thomas J.、Kaye, Barbara K.(2004)。Wag the Blog: How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of Weblogs among Blog Users。Journalism and Mass Communication Quarterly，81(3)，622-642。  new window
56.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
57.Rafaeli, Sheizaf、Sudweeks, Fay(1997)。Networked Interactivity。Journal of Computer-mediated Communication，2(4)。  new window
58.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising，19(3)，39-52。  new window
59.Lafferty, Barbara A.、Goldsmith, Ronald E.(1999)。Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad。Journal of Business Research，44(2)，109-116。  new window
60.Amichai-Hamburger, Y., Fine, A.,、Goldstein, A.(2004)。The impact of Internet interactivity and need for closure on consumer preference。Computers in Human Behavior，20(1)，103-117。  new window
61.Boon, M. A., Furr, H. L.,、Susskind, A. M.(1999)。Predicting a behavioral profiles for pleasure travelers on the basis of internet use segmentation。Journal of Travel Research，37(4)，333-340。  new window
62.Carson, D.(2008)。The “blogsphere” as a market research tool for tourism destinations: A case study of Australia’s northern territory。Journal of Vacation Marketing，14(2)，111-119。  new window
63.Chakraborty, I.、Cui, D.、Hu, P. J.-H.(2008)。Examining the effects of cognitive style in individuals' technology use decision making。Decision Support System，45(2)，228-241。  new window
64.Kahle, L. R.,、Homer, P. M.(1985)。Physical attractiveness of celebrity endorser: A social adaptation perspective。Journal of Consumer Research，11(4)，954-961。  new window
65.Kamen, J. M., Azhari, A. C.,、Kragh, J. R.(1975)。What a spokesman does for a sponsor?。Journal of Advertising Research，15(2)，17-24。  new window
66.Lee, D. -H.、Taylor, C. R.、Im, S.(2008)。Voluntary self‐disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs。Psychology & Marketing，25(7)，692-710。  new window
67.Palanisamy, R.,、Wong, S. A.(2003)。Impact of online consumer characteristics on web-based banner advertising effectiveness。Global Journal of Flexible Systems Management，4(1/2)，15-25。  new window
68.Rubin, V., Mager, C.,、Friedman, H. H.(1982)。Company president versus spokesperson in television commercials。Journal of Advertising Research，22(4)，31-33。  new window
69.Szajna, B.,、Scamell, R. W.(1993)。The effects of information system expectations on their performance and perceptions。MIS Quarterly，17(4)，493-516。  new window
70.Thevenot, G.(2007)。Blogging as a social media。Tourism and Hospitality Research，7(3/4)，282-289。  new window
71.Tung, L. L.(2004)。Service quality and perceived value’s impact on satisfaction, intention and usage of short message service (SMS)。Information Systems Frontiers，6(4)，353-368。  new window
72.Wenger, A.(2008)。Analysis of travel bloggers’ characteristics and their communication about Austria as a tourism destination。Journal of Vacation Marketing，14(2)，169-176。  new window
73.Zehrer, A., Crotts, J. C.,、Magnini, V. P.(2011)。The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm。Tourism Management，32(1)，106-113。  new window
74.Zhang, K. Z. K., Lee, M. K. O., Cheung, C. M. K.,、Chen, H.(2009)。Understanding the role of gender in bloggers’ switching behavior。Decision Support Systems，47(4)，540-546。  new window
會議論文
1.王明鴻、陳慧如、容繼業(2007)。以部落格文章探討外國遊客對高雄市目的地意象之研究。嘉義。  延伸查詢new window
2.Wu, G.(1999)。Perceived interactivity and attitude toward website。  new window
學位論文
1.黃文楷(2007)。探討 Blog 使用者持續採用行為之研究─以期望確認理論為基礎。  延伸查詢new window
2.吳心恬(1997)。媒體特性對說服效果之影響--WWW媒體之實驗室研究(碩士論文)。國立中央大學。  延伸查詢new window
3.湯嘉恆(1999)。消費者之網路購物資訊環境態度、購買涉入、網路使用行為對網路購物意願之影響探討--以國立大學學生為例(碩士論文)。國立交通大學。  延伸查詢new window
4.吳肇銘(1999)。影響網站使用意向之因素研究--以入門網站為例(博士論文)。國立中央大學。new window  延伸查詢new window
5.劉靜宜(2000)。網路商店消費者滿意與再惠顧意願之研究─以實驗網路花店為例。  延伸查詢new window
6.吳憲政(2007)。部落格採用滿意度及其意向之研究。  延伸查詢new window
7.李明燦(2006)。整合行銷傳播導入新興工具之可行性分析─以時報旅遊部落格為例。  延伸查詢new window
8.施偉佳(2006)。部落格旅遊訊息內容對讀者動機之影響。  延伸查詢new window
圖書
1.Fievet, C.、Turrettini, E.(2004)。Blog Story。Paris：Eyrolles。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
3.Cyert, R. M.、March, J. G.(1963)。A behavioral theory of the firm。Oxford：Blackwell。  new window
4.Blood, R.(2002)。The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog。Cambridge, MA：Perseus Publishing。  new window
5.Kalakota, Ravi、Whinston, Andrew B.(1996)。Frontiers of electronic commerce。Addison-Wesley Publishing Company。  new window
6.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
7.交通部觀光局(2009)。2009年觀光統計年報。臺北。  延伸查詢new window
8.Deighton, J.(1996)。Features of good integration: Two cases and some generalizations。Integrated communications: Synergy of persuasive voices。Hillsdale, NJ。  new window
9.Douglas, A. C.,、Mills, J. E.(2006)。Logging brand personality online: Website content analysis of Middle Eastern and North African destinations。Information and communication technologies in tourism。New York。  new window
其他
1.O'Reilly, Tim(2005)。What is Web 2.0: Design Patterns and Business Models for the next generation of software，http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html。  new window
2.Vogt, W. P.(1999)。Dictionary of statistics & methodology: A nontechnical guild for the social sciences (2nd ed.)，Thousand Oaks, CA。  new window
圖書論文
1.Mowen, J. C.、Brown, S. W.(1980)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research。Assocation for Consumer Research。  new window
 
 
 
 
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