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題名:海外中小企業之國際化程度對品牌價值之影響-以行銷價值活動為中介
書刊名:中小企業發展季刊
作者:陳綉里 引用關係邱昱群
作者(外文):Chen, Hsiu-liChiu, Yu-chun
出版日期:2011
卷期:19
頁次:頁79-105
主題關鍵詞:中小企業行銷價值活動聯盟滿意度品牌價值SMEsMarketing value activitiesAlliance satisfactionBrand value
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:41
  • 點閱點閱:55
期刊論文
1.Siu, W. S.(2005)。An Institutional Analysis of Marketing Practices of Small and Medium-sized Enterprises (SMEs) in China, Hong Kong and Taiwan。Entrepreneurship and Regional Development,17(1),65-88。  new window
2.Devlin, G.、Bleackley, M.(1988)。Strategic Alliance: Guidelines for Success。Long Range Planning,21(5),18-23。  new window
3.邱柏松(19961100)。國際策略聯盟--在國內的現況與績效。經濟情勢暨評論,2(3),14-22。  延伸查詢new window
4.江義平(19980300)。我國中小企業策略聯盟型態之探討。商業職業教育,69,11-16。  延伸查詢new window
5.李文瑞、曹為忠、林志豪(20000600)。策略聯盟類型與績效影響因素之研究。中山管理評論,8(2),273-302。new window  延伸查詢new window
6.Simon, C. J.、Sullivan, M. W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science,12(1),28-52。  new window
7.Chakravarthy, B. S.(1986)。Measuring strategic performance。Strategic Management Journal,7(5),437-458。  new window
8.Geringer, J. M.、Herbert, L.(1991)。Measuring Performance of international Joint Ventures。Journal of International Business Studies,22(2),249-263。  new window
9.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
10.Tehrani, M.(2003)。Competitive Strategies, Strategic Alliances, and Performance in International High-tech Industries: A Cross-cultural Study。Journal of American Academy of Business,2(2),610-617。  new window
11.Kogut, Bruce(1988)。Joint ventures: Theoretical and empirical perspectives。Strategic Management Journal,9(4),319-332。  new window
12.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
13.吳青松(19930500)。臺灣資訊電子產業成功關鍵因素,公司能力與聯盟策略之實證研究。臺大管理論叢,4(1),209-226。new window  延伸查詢new window
14.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
15.McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。  new window
16.Harrigan, K. R.(1998)。Joint Ventures and Competitive Strategic。Management Journal,9(2),141-158。  new window
17.Luo, Y.(1996)。Evaluating the Performance of Strategic Alliances in China。Long Range Planning,29(4),534-542。  new window
18.McCartan-Quinn, D.、Carson, D.(2003)。Issues Which Impact upon Marketing in the Small Firm。Small Business Economics,21(2),201-213。  new window
19.Farquhar, P. H.(1990)。Managing and Brand Equity。Journal of Advertising Research,30(4),7-12。  new window
20.Torres, A. M.(2002)。Marketing Networks as a Form of Strategic Alliance among Craft Enterprises。International Journal of Nonprofit and Voluntary Sector Marketing,7(3),229-243。  new window
21.Tourtoulou, A. S. B.、Dietsch, M.(2002)。Brand Value Indicator and Marketing Mix Variables--Empirical Analysis on Store-level Scanner Data。Recherche et Applications en Marketing,17(3),113。  new window
22.Urde, M.(2003)。Core Vale-based Corporate Brand Building。European Journal of Marketing,37(7/8),1017-1040。  new window
23.Bulter, R. J.、Carney, M.(1986)。Strategy and Strategic Choice: The Case of Telecommunication。Strategic Management Journal,7(2),161-177。  new window
24.Chen, W. H.(1999)。The Manufacturing Strategy and Competitive Priority of SMEs in Taiwan: A Case Survey。Asia Pacific Journal of Management,16(3),331-349。  new window
25.Chen, H. L.、Huang, Y.(2004)。The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises: An Enterprise's Diagnostic Approach。Small Business Economics,22(5),365-377。  new window
26.Chiarvesio, M.、Eleonora, M.、Micelli, S.(2010)。Global Value Chains and Open Networks: The Case of Italian Industrial Districts。European Planning Studies,18(3),333。  new window
27.Choi, Y. T.、Hise, R. T.、Conant, J. S.(2003)。The Impact of Marketing and Communication Competencies on the Performance of International Strategic Alliances。American Marketing Association,14,303。  new window
28.Contractor, F. J.、Lorange, P.(1998)。Why Should Firms Cooperate? The Strategy and Economics Basis for Cooperative Venture。Cooperative Strategies in International Business,3-30。  new window
會議論文
1.吳青松(1990)。國際策略聯盟與經營績效評估:美國電腦製造業為實例。台北。  延伸查詢new window
2.吳青松(1991)。本國產業策略聯盟與績效評估。產業科技研究發展管理研討會,中國生產力中心主辦 。台北。  延伸查詢new window
學位論文
1.許政郎(1992)。企業策略聯盟探討--照明設備業個案研究(碩士論文)。國立台灣科技大學。  延伸查詢new window
2.尤克熙(1995)。國際策略聯盟實行條件相關因素之實證與探討--以高科技產業為例(碩士論文)。國立中山大學。  延伸查詢new window
3.林玲君(1991)。策略聯盟形成因素與績效之研究:資訊電子業之實證(碩士論文)。國立臺灣大學。  延伸查詢new window
4.蘇雯綺(2005)。行銷變數對中小企業生命週期與存活影響之研究。銘傳大學。  延伸查詢new window
圖書
1.Davis, S. M.、Dunn, M.(2002)。Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth。Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth。San Francisco, CA:Jossey-Bass。  new window
2.Keller, K. L.(2003)。Strategic brand management。Prentice Hall。  new window
3.Porter, M. E.(1986)。Competition in Global Industries: a Conceptual Framework in Competition in Global Industries。Boston MA:Harvard Business School Press。  new window
4.Barney, Jay B.(1997)。Gaining and Sustaining Competitive Advantage。Addison-Wesley Publishing Company。  new window
5.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
6.Cullen, J. B.、Parboteeach, K. P.(2008)。Multinational Management: A Strategic Approach。  new window
7.Haire, M.(1959)。Biological Models and Empirical History of the Growth of Organizations。Modern Organizational Theory。New York:John Wiley and Sons。  new window
8.Kanakura, W. A.、Russel, G.(1990)。A Scanner-based on Measure of Brand Equity。Cambridge, MA。  new window
9.Interbrand(2004)。Brand Valuation。Brand and Brand--An Economist Book。New York, NY。  new window
10.Root, F.(1988)。Some Taxonomics of International Cooperative Srrangement。Cooperative Strategies in International Business。Lexington。  new window
圖書論文
1.Harrigan, K. R.(1988)。Strategic Alliances and Partner Asymmetries。Cooperative Strategies in International Business。Lexington Books。  new window
2.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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