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B.(1968)。Man and Time。New York, NY:Dell。 | 3. | Frankenhauser, M.(1959)。Estimation of Time。Stockholm, Sweden:Alquist and Wiskell。 | 4. | Lovelock, C. H.(1996)。Services marketing。Prentice Hall。 | 5. | Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。 | 6. | Fisher, R. A.(1935)。The design of experiment。Edinburgh ; London。 | 7. | Maister, D. H.(1985)。The service encounter: Managing employee/customer interaction in service business。The psychology of waiting lines \\ J. Czepiel ; M. R. Solomon ; C. P. Surprenant (Eds.)。Lexington, MA。 | 8. | Zakay, D.(1989)。Subjective Lime and attention resource allocation: An integrated model of time estimation。Time and human cognition: A flfe-span perspective \\ I. Levin ; D. Zakay (Eds.)。Amsterdam。 | 9. | Zakay, D.、Hornik, J.(1991)。How much time did you wait in line? A time perception perspective。Time and consumer behavio \\ J. Chebat ; V. Venkatesan (Eds.)。Montréal, Canada。 | 其他1. | 蔡明哲(1999)。網路廣告的春秋戰國時代已經來到。 延伸查詢 | 2. | Chen, B.(2002)。The 30-second rule。 | 3. | Elliott, S.(2006)。New rules of engagement。 | 4. | eMarketer(2006)。Online retailers face four-second barrier。 | 5. | Ephron, B.(2005)。Delivering the message: How consumer involvement flows from magazine edit to advertising。 | 6. | Ewalt, D. M.(2002)。‘Web rage’ in real world。 | 7. | Forrester Research(2007)。The big, ugly obstacle holding back ecommerce。 | 8. | Harvey, B.(2006)。ARF engagement recipe: Surprise, utility, and emotion。 | 9. | Interactive Advertising Bureau(2008)。interstitials。 | 10. | Interactive Advertising Bureau(2008)。Superstitials。 | 11. | Keynote Systems(2005)。Serving your customers an outstanding online experience。 | 12. | Nielsen, J.(1997)。The need, for speed。 | 13. | Zona Research(2001)。The need for speed II。 | 圖書論文1. | Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。 | |
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