日本不僅是台灣第一大外來觀光國家，同時在許多領域（如商業、運動比賽等）上也是我國的競爭對手國。面對我國舉辦越來越多的國際運動賽會，台灣相關單位需要瞭解來自日本的運動觀光客，制定適宜的運動觀光策略，得以吸引更多運動觀光客，達到運動觀光發展最大的效益。因此，本研究藉由研究日本聽障代表隊經歷2009台北聽障奧運體驗感受，探討賽會服務品質與行為意圖的關係。研究採用徑路分析，呈現出賽會服務品質構面對參與者行為意圖的影響情形與強弱程度，進而提供推行賽會服務品質的行銷活動參考。本研究以147名日本聽障代表隊為對象，研究發展「賽會服務品質」與「行為意圖」兩部份問卷，做為研究工具，以次數分配、因素分析及結構方程模式等統計方法進行分析。研究結果顯示：(一) 賽會服務品質對於參與者行為意圖有正向的顯著影響存在。(二) 賽會服務品質中，住宿品質構面的影響最大。(三)參與者的行為意圖中，以與他人分享在這次賽會中得到的愉快經驗與計畫未來會再次到此國家旅遊的影響最大。

Japan is not only Taiwan’s largest tourist market, but also mainly competitor in many domains (such as business, sport). At the time of many more international sporting events held in Taiwan, Taiwan needs to invest in sport tourism development for attracting more potential sport tourists from Japan. The purpose of this study, therefore, was to examine the relationships between service quality and revisit behavior intention of the Japanese National Deadflympics Team for the 21st Summer Deadflympics Taipei. By introducing path analysis, this study examines the significance and the power degree, which are instrumental as useful references for those in similar industries to pursue the service quality. There were 147 participant of the Japanese National Deadflympics Team used as the subjects. It also develops two questionnaires, including service quality and behavior intention for the sport games. The collected data were analyzed by frequency, factor analysis and structural equation model. This research finds that: (1) the service quality have an obvious influence on the behavior intention ; (2) the accommodation quality is the most significant factor in influencing the service quality ; (3) the recommend others and plan to revisit again are the most significant factors in influencing the participants’ behavior intention.