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P.(200205)。Audience responses to traumatic news: Processing the world trade center attacks。The American Political Science Association annual conference。Boston, MA：Political Communication Division。 | | 3. | Fernandes, L.(2008)。Growing up in smoke: The early year of the tobacco and Hollywood alliance。AEJMC annual conference。Chicago。 | 研究報告| 1. | Pechmann, C.、Goldberg, M.(1998)。Evaluation of ad strategies for preventing youth tobacco use。Oakland, CA：University of California, Office of the President。 | 學位論文| 1. | Stayton, Tracy Marek(2007)。The factors that influence product placement as an effective means of advertising in television sitcoms(碩士論文)。Hawaii Pacific University，Honolulu, Hawaii。 | | 2. | 張毓純(2007)。品牌置入類型效果研究：呈現方式、情節連結度對記憶、品牌態度之影響(碩士論文)。國立中正大學。 延伸查詢 | | 3. | 吳家州(2002)。產品置入之行銷溝通效果研究(碩士論文)。國立政治大學。 延伸查詢 | 圖書| 1. | Engel, J. F.、Wales, H. G.、Warshaw, M. 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M.(2004)。Delivering entertainment-education health message through the Internet to hard-to-reach U.S. audiences in the Southwest。Entertainment-education and social change: History, research, and practice。Mahwah, NJ：Erlbaum。 | | 5. | Schank, R. C(2002)。The pervasive role of stories in knowledge and action。Narrative Impact: Social and Cognitive Foundations。New York：Lawrence Erlbaum。 | |