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題名:酒店顧客忠誠度影響因素之實證研究--以澳門某酒店為例
書刊名:澳門理工學報
作者:秦斌
作者(外文):Qin, Bin
出版日期:2011
卷期:14:3=43
頁次:頁93-110
主題關鍵詞:澳門酒店顧客忠誠度結構方程模型MacaoHotelsCustomer loyaltyStructural equation models
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:13
  • 點閱點閱:71
Since its handover to China in 1999, Macao has witnessed a phenomenal hotel industry boom, driven by its thriving tourism and gaming sectors. With increasingly mature consumers and a more competitive market, maintaining relationships with existing customers and hence cultivating customer loyalty has become a primary concern of hoteliers in Macao. In this research, a questionnaire survey was conducted in a Macao hotel with the aim of investigating consumer behavior in Macao’s hotel industry. Based on the American Customer Satisfaction Index (ACSI) model, the Structural Equation Modeling (SEM) method was used for path analysis in order to find out the factors that influence hotel customer loyalty. The identified factors are: customer satisfaction, quality perception, value perception, brand image and quality expectation.
期刊論文
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5.李瓊珺(2009)。基於ACSI模型的手機顧客滿意度研究。經營管理者,2009(20)。  延伸查詢new window
6.林卉(2005)。ACSI模型的因果關係檢驗研究。統計與决策,2005(4)。  延伸查詢new window
7.孟鴻偉(1994)。模型構建方法與結構方程建模--與張建平同志商討。心理學報,1994(4)。  延伸查詢new window
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10.黃海(2007)。引入ACSI模型的讀者滿意度測評應用研究。科技情報開發與經濟,2007(24)。  延伸查詢new window
11.廖偉、白長虹(2001)。基於顧客感知價值的顧客滿意研究。南開學報,2001(6),14-20。  延伸查詢new window
12.鄭紅軍、汪傳雷、譚星(2009)。基於ACSI的電信内容增值服務的用戶滿意度模型及其影響因素研究。圖書情報工作,2009(22)。  延伸查詢new window
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14.謝朝武(2009)。澳門酒店業:現狀、問題及其發展研究。北京第二外國語學院學報,2009(9),51-56。  延伸查詢new window
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16.顧君、賴愛華、陳烈平(2007)。應用ACSI評價國内醫院後勤服務滿意度的思考。中國醫院管理,2007(7)。  延伸查詢new window
17.Fornell, Claes、Wernerfelt, Birger(1992)。A model of customer complaint management。Marketing Science,7(3),287-298。  new window
18.Kim, H. B.、Kim, W. G.、An, J. A.(2003)。The Effect of Consumer-based Brand Equity on Firms' Financial Performance。Journal of Consumer Marketing,20(4),335-351。  new window
19.王美慧、陳瑞龍、蘇元含(20060900)。運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響--以中油加油站為例。顧客滿意學刊,2(2),47-86。new window  延伸查詢new window
20.Sirgya, M. Joseph、Grewalb, Dhruv、Mangleburg, Tamara(2000)。Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda。Journal of Business Research,49(2),127-138。  new window
21.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
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圖書
1.榮泰生(2009)。AMOS與研究方法。重慶:重慶大學出版社。  延伸查詢new window
2.菲利普.科特勒、王虹、應斌(2009)。營銷管理。北京:清華大學出版社。  延伸查詢new window
3.寶麗嘉(2003)。忠誠可求:獲取客戶終身價值。北京:中國經濟出版社。  延伸查詢new window
4.蕭文龍(2007)。多變量分析最佳入門實用書:SPSS+LISREL (SEM)。台北:碁峰資訊。  延伸查詢new window
5.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
圖書論文
1.Gremler, D. D.、Brown, S. W.(1996)。Service loyalty: Its nature, importance, and implications。QUIS 5 Advancing Service Quality: A Global Perspective。New York:International Service Quality Association。  new window
 
 
 
 
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