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題名:銀行顧客之購買行為與多重通路使用關聯性
書刊名:行銷評論
作者:婁文信李政達廖涵玟
作者(外文):Low, Wen-shinnLee, Jeng-daLiao, Hun-wen
出版日期:2011
卷期:8:4
頁次:頁453-472
主題關鍵詞:多重通路交叉購買交易頻率主動接觸銀行業MultichannelCross-buyingTransaction frequencyCustomer-initiated contact
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:31
  • 點閱點閱:76
期刊論文
1.Montoya-Weiss, Mitzi M.、Voss, Glenn B.、Grewal, Dhruv(2003)。Determinants of online channel use and overall satisfaction with a relational, multichannel service provider。Academy of Marketing Science Journal,31(4),448-458。  new window
2.劉宗其、吳立偉、黃吉村(20071200)。關係慣性與轉換障礙對「滿意度-顧客留存」關係之影響--以金融服務業為例。管理學報,24(6),671-687。new window  延伸查詢new window
3.Kumar, V.、Venkatesan, R.(2005)。Who are the multichannel shoppers and how do they perform? Correlates of multichannel shopping behavior。Journal of Interactive Marketing,19(2),44-62。  new window
4.Debling, F.(1998)。Mail Myopia: Or Examining Financial Services Marketing from A Brand Commitment Perspective。Marketing Intelligence & Planning,16(1),38-46。  new window
5.Moorman, C.、Deshpande, R.、Zaltman, G.(1993)。Factors effecting trust in market research relationships。Journal of Marketing,57(1),81-101。  new window
6.林妙雀、酈芃羽(20041200)。影響消費者對零售通路商店形象因素之研究--以基因演算法最佳化類神經網路模式加以驗證。運籌研究集刊,6,80-97。new window  延伸查詢new window
7.Schoenbachler, D. D.、Gordon, G. L.(2002)。Multi-channel Shopping: Understanding What Drives Channel Choice。Journal of Consumer Marketing,19(1),42-53。  new window
8.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1991)。Understanding Customer Expectations of Service。Sloan Management Review,32(3),39-48。  new window
9.Bowman, Douglas、Narayanadas, Das(2001)。Managing Customer-initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-mouth Behavior。Journal of Marketing Research,38(3),281-297。  new window
10.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
11.黃慧玲、陳岳陽、許英傑(20070900)。預購通路中消費者產品知覺品質、滿意度及忠誠度間之關係--不同零售通路型態的干擾效果。電子商務學報,9(3),461-485。new window  延伸查詢new window
12.Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing,54(4),36-51。  new window
13.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing,73(1),15-37。  new window
14.Neslin, Scott A.、Shankar, Venkatesh(2009)。Key issues in multichannel customer management: current knowledge and future directions。Journal of Interactive Marketing,23(1),70-81。  new window
15.Lynch, John G. Jr.、Ariely, Dan(2000)。Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution。Marketing Science,19(1),83-103。  new window
16.Verhoef, Peter C.(2003)。Understanding the effect of customer relationship management efforts on customer retention and customer share development。Journal of marketing,67(4),30-45。  new window
17.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
18.Selnes, Fred(1998)。Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships。European Journal of Marketing,32(3/4),305-322。  new window
19.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
20.吳淑鶯、詹琇如(2009)。實體與網路通路型態在消費者行爲及滿意度關係上之影響效果--以女性保養品爲例。顧客滿意學刊,15(1),149-174。new window  延伸查詢new window
21.孫佩虹(2004)。從零至零專案看消費性貸款業務未來發展趨勢。華南銀行業務報導,24,19-26。  延伸查詢new window
22.林宜靜、陳禎祥、曾倫崇(2006)。品類型與實虛通路型態對顧客價値、顧客滿意度與忠誠度之影響。顧客滿意學刊,2(2),121-160。new window  延伸查詢new window
23.Raubach, Christian(2005)。台灣銀行服務業有得學。商業週刊,940,26-27。  延伸查詢new window
24.Verhoef, P. C.、Donkers, B.(2005)。The Effect of Acquisition Channels on Customer Loyalty and Cross-buying。Journal of Interactive Marketing,19(2),31-43。  new window
25.Noble, S.M.、Griffith, D.A.、Weinberger, M.G.(2005)。Consumer Derived Utilitarian Value and Channel Utilization in a Multichannel Retail Context。Journal of Business Research,58(12),1643-1651。  new window
26.Ansari, A.、Mela, C. F.、Neslin, S. A.(2008)。Customer Channel Migration。Journal of Marketing Research,45(1),60-76。  new window
27.Becerra, M.、Mehta, A.K.(2003)。Perceived Trustworthiness within the Organization: The Moderating Impact of Communication Frequency on Trustor and Trustee Effects。Organization Science,41,32-44。  new window
28.Verhoef, P.C.、Neslin, S.C.、Vroomen, B.(2007)。Multichannel Customer Management: Understanding the Research Shopper Phenomenon。International Journal of Research in Marketing,24(2),129-148。  new window
29.Harrison, T. S.、Ansell, J.(2002)。Customer Retention in the Insurance Industry: Using Survival Analysis to Predict Cross-selling Opportunities。Journal of Financial Services Marketing,6(3),229-239。  new window
30.Ganesan, S.(1994)。Negotiation Strategies and Nature of Channel Relationships。Journal of Marketing Research,30(2),183-203。  new window
31.Myers, Pickersgill、Metre, Van(2004)。Steering Customers to the Right Channels。McKinsey Quarterly,4,36-47。  new window
32.Valos, M.J.、Polonsky, M.、Geursen, G.、Zutshi, A.(2010)。Marketer's Perceptions of the Implementation Difficulties of Multichannel Marketing。Journal of Strategic Marketing,18(5),417-434。  new window
33.Gensler, S.、Dekimpe, M. G.、Skiera, B.(2007)。Evaluating Channel Performance in Multi-channel Environments。Journal of Retailing and Consumer Services,14(1),17-23。  new window
34.Rangaswamy, Arvind、Van Bruggen, Gerrit H.(2005)。Opportunities and Challenges in Multichannel Marketing: An Introduction to the Special Issue。Journal of Interactive Marketing,19(2),5-11。  new window
35.Stone, M.、Hobbs, M.、Khaleeli, M.(2002)。Multichannel Customer Management: The Benefits and Challenges。Journal of Database Marketing,10,39-52。  new window
36.Venkatesan, R.、Kumar, V.、Ravishanker, N.(2007)。Multichannel Shopping: Causes and Consequences。Journal of Marketing,71(2),114-132。  new window
37.Thomas, J. S.、Sullivan, U.(2005)。Managing Marketing Communications with Multichannel Customers。Journal of Marketing,69(4),239-251。  new window
38.Radecki, L.J.、Wenninger, J.、Orlow, D.K.(1997)。Industry Structure: Electric Delivery's Potential Effects on Retailing Bank。Journal of Retailing Banking Services,19(4),57-63。  new window
圖書
1.Kotler, P.、Armstrong, G. M.(2010)。Principles of Marketing。Englewood Cliffs, NJ:Pearson Education, Inc.。  new window
2.Assael, Henry(1998)。Consumer Behavior and Marketing Action。Cincinnati, Ohio:South-Western College Publishing。  new window
3.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
4.中華徵信所(2010)。2010台灣區大型集團企業研究。台北。  延伸查詢new window
5.王雲東(2006)。社會硏究方法 : 量化與質化取向及其應用。台北。  延伸查詢new window
6.Rosenbloom, B.(2004)。Marketing Channels: A Management View。Canada。  new window
7.Coughlan, A. T.、Anderson, E.、Stern, L. W.、El-Ansary, A. I.(2006)。Marketing Channel。Prentice Hall。  new window
 
 
 
 
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