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E.(1969)。Laughter, Humor and Play。Handbook of Social Psychology。Reading, Massachusetts:Addison-Wesley。 | 2. | Frankena, W.(1967)。Value and Valuation。The Encyclopedia of Philosophy。New York, N.Y.:The MacMillan Company。 | 3. | Holbrook, M. B.、Howard, J. A.(1977)。Frequently Purchased Noduauration Goods and Swrvicwsw。Selected Aspects of Consumer Behavior: A Summary from the Perspective of Different Disciplines。Washington, D.C.:National Science Foundation:Research Applied to National Needs:Directorate for Research Applications。 | 4. | Holbrook, M. B.(1999)。Introduction to consumer value。Consumer Value: A Framework for Analysis and Research。New York, NY:London:Prentice Hall:Routledge。 | 5. | Oliver, R. L.(1999)。Value As Excellence in the Consumption Experience。Consumer Value: A Framework for Analysis and Research。Routledge。 | 6. | Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。 | |
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