期刊論文1. | Lichtenstein, D. R.、Drumwright, M. E.、Braig B. M.(2004)。The effect of corporate social responsibility on consumer donations to corporate-supported nonprofits。Journal of Marketing,68(4),16-32。 |
2. | Carrillat, F. A.、Lafferty, B. A.、Harris, E. G.(2005)。Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements。Brand Management,13(1),50-64。 |
3. | Van Beurden, P.、Gössling, T.(2008)。The worth of values: a literature review on the relation between corporate social and financial performance。Journal of Business Ethics,82(2),407-424。 |
4. | Gerbing, D. W.、Anderson, James C.(1992)。Monte Carlo Evaluations of Goodness of Fit Indices for Structural Equation Models。Sociological Methods and Research,21(2),132-160。 |
5. | Chavanat, N.、Martinent, G.、Ferrand, A.(2009)。Sponsor and sponsees interactions: effects on consumers' perceptions of brand image, brand attachment, and purchasing intention。Journal of Sport Management,23(5),644-670。 |
6. | Thomson, M. D.、MacInnis, J.、Park, C. W.(2005)。The ties that blind: measuring the strength of consumers' emotional attachments to brands。Journal of Consumer Psychology,15(1),77-91。 |
7. | Becker-Olsen, K.、Simmons, C. J.(2002)。When do social sponsorships enhance or dilute equity? Fit, message source, and the persistence of effects. Advances in Consumer Research。Association for Consumer Research,29(1),287-289。 |
8. | Drumwright, M. E.(1996)。Company advertising with a social dimension: The role of noneconomic criteria。Journal of Marketing,60,71-88。 |
9. | Homer, Pamela M.(1990)。The Mediating Role of Attitude Toward the Ad: Some Additional Evidence。Journal of Marketing Research,27(1),78-86。 |
10. | Gwinner, Kevin P.(1997)。A model of image creation and image transfer in event sponsorship。International Marketing Review,14(3),145-158。 |
11. | Grisaffe, D. B.、Nguyen, H. P.(2010)。Antecedents of emotional attachment to brands。Journal of Business Research,64(10),1052-1059。 |
12. | Wallendorf, M.、Arnould, E. J.(1988)。'My favorite things': A cross-cultural inquiry into object attachment, possessiveness, and social linkage。Journal of Consumer Research,14(4),531-547。 |
13. | Cornwell, T. Bettina、Maignan, Isabelle(1998)。An international review of sponsorship research。Journal of Advertising,27(1),1-21。 |
14. | Madrigal, Robert(2001)。Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship。Psychology and Marketing,18(2),145-165。 |
15. | Padgett, D.、Allen, D.(1997)。Communicating Experiences: A Narrative Approach to Creating Service Brand Image。Journal of Advertising,26(4),49-62。 |
16. | Sandler, D. M.、Shani, David(1989)。Olympic sponsorship vs. Ambush marketing: Who gets the gold?。Journal of Advertising Research,29(4),9-14。 |
17. | Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。 |
18. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 |
19. | Babad, E.(1987)。Wishful thinking and objectivity among sports fans。Social Behavior,2(4),231-240。 |
20. | Richins, M. L.(1994)。Special Possessions and the Expression of Material Values。Journal of Consumer Research,21(3),522-533。 |
21. | Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。 |
22. | Ball, A. Dwayne、Tasaki, Lori H.(1992)。The role and measurement of attachment in consumer behavior。Journal of Consumer Psychology,1(2),155-172。 |
23. | McAlexander, J. H.、Kim, S. K.、Roberts, S. D.(2003)。Loyalty: The influences of satisfaction and brand community integration。Journal of Marketing Theory and Practice,11(4),1-11。 |
24. | Schultz, Susan E.、Kleine, R. E. III、Kernan, Jerome B.(1989)。These are a few of my favorite things: Toward an explication of attachment as a consumer behavior construct。Advances in Consumer Research,16(1),359-366。 |
25. | Armstrong, J. S.、Overton, T. S.(1997)。Estimating non-response bias in mail surveys。Journal of Marketing Research,14(3),396-402。 |
26. | Basu, K.、Palazzo, G.(2008)。Corporate social responsibility: A process model of sense making。Academy of Management Review,33(1),122-136。 |
27. | Madrigal, Robert(2000)。The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products。Journal of Advertising,29(4),13-24。 |
28. | Kleine, Robert E. III、Kleine, Susan Schultz、Kernan, Jerome B.(1993)。Mundane Consumption and the Self: A Social-Identity Perspective。Journal of Consumer Psychology,2(3),209-235。 |
29. | Van Lange, P. A. M.、Rusbult, C. E.、Drigotas, S. M.、Arriaga, X. B.、Witcher, B. S.、Cox, C. L.(1997)。Willingness to sacrifice in close relationships。Journal of Personality and Social Psychology,72(6),1373-1395。 |
30. | Groza, M. D.、Pronschinske, M. R.、Walker, M.(2011)。Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR。Journal of Business Ethics,102(4),639-652。 |
31. | Lynch, J.、De Chernatony, L.(2004)。The power of emotion: Brand communication in business-to-business markets。Journal of Brand Management,11(5),403-419。 |
32. | Cretu, Anca E.、Brodie, Roderick J.(2007)。The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective。Industrial Marketing Management,36(2),230-240。 |
33. | Margolis, Joshua D.、Walsh, James P.(2003)。Misery Loves Companies: Rethinking Social Initiatives by Business。Administrative Science Quarterly,48(2),268-305。 |
34. | Brown, Steven P.、Stayman, Douglas M.(1992)。Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis。Journal of Consumer Research,19(1),34-51。 |
35. | Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。 |
36. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 |
37. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 |
38. | Brown, Tom J.、Dacin, Peter A.(1997)。The Company and the Product: Corporate Associations and Consumer Product Responses。Journal of Marketing,61(1),68-84。 |
39. | Schouten, John W.、McAlexander, James H.(1995)。Subcultures of consumption: An ethnography of the new bikers。Journal of Consumer Research,22(1),43-61。 |
40. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。 |
41. | Orlitzky, Marc、Schmidt, Frank L.、Rynes, Sara L.(2003)。Corporate Social and Financial Performance: A Meta-Analysis。Organization Studies,24(3),403-441。 |
42. | Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。 |
43. | Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The importance of the brand in brand extension。Journal of Marketing Research,31(2),214-228。 |
44. | McWilliams, Abagail、Siegel, Donald S.、Wright, Patrick M.(2006)。Corporate Social Responsibility: Strategic Implications。Journal of Management Studies,43(1),1-18。 |
45. | Gwinner, Kevin P.、Eaton, John(1999)。Building Brand Image Through Event Sponsorship: The Role of Image Transfer。Journal of Advertising,28(4),47-57。 |
46. | Koo, G. Y.、Quarterman, J.、Flynn, L.(2006)。Effect of Perceived Sport Event and Sponsor Image Fit on Consumers' Cognition, Affect, and Behavioral Intentions。Sport Marketing Quarterly,15(2),80-90。 |
47. | Meenaghan, John A.(1983)。Commercial Sponsorship。European Journal of Marketing,17(7),5-73。 |
48. | Meenaghan, T.(1991)。Sponsorship-Legitimising the Medium。European Journal of Marketing,25(11),5-10。 |
49. | Mudambi, S. M. D.、Doyle, P.、Wong, V.(1997)。An exploration of branding in industrial markets。Industrial Marketing Management,26(5),433-446。 |
50. | Lai, Chi-Shiun、Chiu, Chih-Jen、Yang, Chin-Fang、Pai, Da-Chang(2010)。The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation。Journal of Business Ethics,95(3),457-469。 |
51. | Jensen, Michael C.(2002)。Value maximization, stakeholder theory, and the corporate objective function。Business Ethics Quarterly,12(2),235-256。 |
52. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。 |
53. | Park, C. Whan、MacInnis, Deborah J.、Priester, Joseph R.、Eisingerich, Andreas B.、Iacobucci, Dawn(2010)。Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers。Journal of Marketing,74(6),1-17。 |
54. | Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。 |
55. | Amaeshi, K. M.、Osuji, O. K.、Nnodim, P.(2008)。Corporate social responsibility in supply chain of global brands: A boundaryless responsibility? Clarifications, exceptions and implications。Journal of Business Ethics,81,223-234。 |
56. | Anderson, D. R.、Nevin, J. R.(1975)。Determinants of young marrieds' life insurance purchasing behavior: An empirical investigation。Journal of Risk & Insurance,42(3),375-388。 |
57. | Barnes, N.、Peter, M.(1982)。Modes of retail distribution: The use of the elderly。Akron on Business and Economic Review,13(3),26-31。 |
58. | Benezra, K.(1996)。Cause and effect marketing: Cause to not leave home without it。Fund Raising Management,16,42-47。 |
59. | Chien, P. M.、Cornwell, T. B.、Pappu, R.(2011)。Sponsorship portfolio as a brand-image creation strategy。Journal of Business Research,64,142-149。 |
60. | Crowley, M. G.(1991)。Prioritising the sponsorship audience。European Journal of Marketing,25(11),11-21。 |
61. | Hill, R. P.、Stamey, M.(1990)。The homeless in America: An examination of possessions and consumption behaviors。Journal of Consumer Research,17,303-321。 |
62. | Husted, B. W.、De Jesus Salazar, J.(2006)。Taking Friedman seriously: Maximizing profits and social performance。Journal of Management Studies,43,75-91。 |
63. | International Events Group(2006)。Activation Spending to Match All-time High。IEG Sponsorship Report [Sample Issue],25,5。 |
64. | Johnson, D.、Rusbult, C. E.(1989)。Resisting temptation: Devaluation of alternative partners as a means of maintaining commitment in close relationships。Journal of Personality and Social Psychology,57,967。 |
65. | Kapferer, J. N.、Bastien, V.(2009)。The specificity of luxury management: Turning marketing upside down。The Journal of Brand Management,16,311-322。 |
66. | Keller, K. L.、Aaker, D. A.(1992)。The effect of sequential introduction on brand extensions。Journal of Marketing Research,29,35-50。 |
67. | Lachowetz, T.、Clark, J.、Irwin, R.、Cornwell, T. B.(2002)。Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions。Conference Proceedings of American Marketing Association,13-14。 |
68. | Lardinoit, T.、Quester, P. G.(2001)。Attitudinal effects of combined sponsorship and sponsor’s prominence on basketball in europe。Journal of Advertising Research,41,48-58。 |
69. | Lin, C. P.、Chen, S. C.、Chiu, C. K.、Lee, W. Y.(2011)。Understanding purchase intention during product-harm crises: Moderating effects of perceived corporate ability and corporate social responsibility。Journal of Business Ethics,102(3),455-471。 |
70. | Lin, Y. H.(2005)。The Citizenship scores of corporations。Global View,128-133。 |
71. | Mehta, R.、Belk, R. W.(1991)。Artifacts, identity, and transition: Favorite possessions of indians and indian immigrants to the US。Journal of Consumer Research,17,398-411。 |
72. | Mick, D. G.、DeMoss, M.(1990)。Self-gifts: Phenomenological insights from four contexts。Journal of Consumer Research,17,322-332。 |
73. | Morwitz, V. G.、Johnson, E.、Schmittlein, D.(1993)。Does measuring intent change behavior。Journal of Consumer Research,20,46-61。 |
74. | Polonsky, M. J.、R. Speed(2005)。Linking sponsorship and cause related marketing: Complementary and conflicts。European Journal of Marketing,35,1361。 |
75. | Putrevu, S.、Lord, K.(1994)。Comparative and non comparative advertising: Attitudinal effect under cognitive and affective involvement conditions。Journal of Advertising,23,77-90。 |
76. | Renouard, C.(2011)。Corporate social responsibility, utilitarianism, and the capabilities approach。Journal of Business Ethics,98,85-97。 |
77. | Shukla, P.(2011)。Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison。Journal of World Business,46,242-252。 |
78. | Slater, J. S.(2001)。Collecting brand loyalty: A comparative analysis of how Coca-Cola and Hallmark use collecting behavior to enhance brand loyalty。Advances in Consumer Research,28,362-369。 |
79. | Tian, Z.、Wang, R.、Yang, W.(2011)。Consumer responses to corporate social reesponsibility (CSR) in China。Journal of Business Ethics,101(2),197-212。 |
80. | Tobar, D. A.(2006)。Affect and purchase intentions of Super Bowl XL television spectators: Examining the influence of sport fandom, age and gender。Sport Marketing Quaterly,15,243-252。 |
81. | Waagstein, P. R.(2011)。The mandatory corporate social responsibility in indonesia: Problems and implications。Journal of Business Ethics,98(3),455-466。 |
82. | Weiss, R. S.(1988)。Loss and recovery。Journal of Social Issues,44,37-52。 |
83. | Windsor, D.(2006)。Corporate social responsibility: Three key approaches。Journal of Management Studies,43(1),93-114。 |