期刊論文1. | Griskevicius, Vladas、Tybur, Joshua M.、van den Bergh, Bram(2010)。Going green to be seen: Status, reputation, and conspicuous conservation。Journal of Personality and Social Psychology,98(3),392-404。 |
2. | Nisbett, R. E.、Wilson, T. D.(1977)。The Halo Effect: Evidence for Unconscious Alteration of Judgments。Journal of Personality and Social Psychology,35(4),250-256。 |
3. | Wang, C.-L.、Li, D.-J.、Barnes, B. R.、Ahn, J.(2012)。Country Image, Product Image and Consumer Purchase Intention: Evidence from an Emerging Economy。International Business Review,21(6),1041-1051。 |
4. | 黃小娟、王信文(20111000)。綠色行銷與住宿意願之研究--以農村民宿再生為例。水保技術,6(4),199-207。 延伸查詢 |
5. | Han, H.(2015)。Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned Behavior。Tourism Management,47,164-177。 |
6. | Chen, Y.-S.、Chang, C.-H.(2013)。The determinants of green product development performance: green dynamic capabilities, green transformational leadership, and green creativity。Journal of Business Ethics,116(1),107-119。 |
7. | Chernev, A.、Blair, S.(2015)。Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility。Journal of Consumer Research,41(6),1412-1425。 |
8. | Rogerson, W. P.(1983)。Reputation and Product Quality。The Bell Journal of Economics,14(2),508-516。 |
9. | Nguyen, N.、Leblanc, G.(2001)。Corporate Image and Corporate Reputation in Customers' Retention Decisions in Services。Journal of Retailing and Consumer Services,8(4),227-236。 |
10. | 黃恆獎、蕭廣中(19950700)。綠色行銷與消費者購買行為之結構性分析。管理評論,14(2),21-40。 延伸查詢 |
11. | Ko, Eunju、Hwang, Yoo Kyung、Kim, Eun Young(2013)。Green marketing' functions in building corporate image in the retail setting。Journal of Business Research,66(10),1709-1715。 |
12. | Johnston, W. A.、Dark, V. J.(1986)。Selective attention。Annual Review of Psychology,37(1),43-75。 |
13. | 張宏生、劉芷伶(20100600)。臺灣旅館業綠色行銷與環保標章探討。健康管理學刊,8(1),47-59。 延伸查詢 |
14. | Jang, Y. J.、Kim, W. G.、Lee, H. Y.(2015)。Coffee shop consumers' emotional attachment and loyalty to green stores: The moderating role of green consciousness。International Journal of Hospitality Management,44,146-156。 |
15. | Ajzen, I.(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。 |
16. | 吳淑鶯、蕭雅如、林婉婷、何雅琳、黃詩莤、紀伯融(20120700)。綠色行銷對知覺品質、知覺價格、知覺風險、知覺價值及購買意願的影響--以有機食品為例。創新與經營管理學刊,3(1),19-41。 延伸查詢 |
17. | Dagher, G. K.、Itani, O.(2014)。Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers。Journal of Consumer Behaviour,13(3),188-195。 |
18. | 林子堯、張偉雄(20120600)。旅館業綠色行銷之應用。運動健康與休閒學刊,20,61-70。 延伸查詢 |
19. | Gleim, M. R.、Smith, J. S.、Andrews, D.、Cronin, J. J.(2013)。Against the green: A multi-method examination of the barriers to green consumption。Journal of Retailing,89(1),44-61。 |
20. | Paul, Justin、Modi, Ashwin、Patel, Jayesh D.(2016)。Predicting green product consumption using theory of planned behavior and reasoned action。Journal of Retailing and Consumer Services,29,123-134。 |
21. | Fombrun, C. J.、Gardberg, N. A.、Sever, J. M.(2000)。The Reputation Quotient: A Multi-Stakeholder Measure of Corporate Reputation。Journal of Brand Management,7(4),241-255。 |
22. | Gray, E. R.、Balmer, J. M. T.(1998)。Managing corporate image and corporate reputation。Long Range Planning,31(5),695-702。 |
23. | Yadav, R.、Pathak, G. S.(2017)。Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior。Ecological Economics,134,114-122。 |
24. | Foster, C.、Padel, S.(2005)。Exploring the gap between attitudes and behavior: understanding why consumers buy or do not buy organic food。British food journal,107(8),606-625。 |
25. | Bagozzi, R. P.(2010)。Structural equation models are modelling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use。Journal of Consumer Psychology,20(2),208-214。 |
26. | Carvalho, B. L. D.、Salgueiro, M. D. F.、Rita, P.(2016)。Accessibility and trust: The two dimensions of consumers' perception on sustainable purchase intention。International Journal of Sustainable Development & World Ecology,23(2),203-209。 |
27. | Chen, M.-Y.、Chiu, C.-I.(2016)。Go green: How to influence the perceived effectiveness of a green product?。International Journal of Advertising,35(4),622-641。 |
28. | Chin, C.-H.、Chin, C.-L.、Wong, W. P.-M.(2018)。The implementation of green marketing tools in rural tourism: The readiness of tourists?。Journal of Hospitality Marketing & Management,27(3),261-280。 |
29. | Fuentes, C.(2015)。How green marketing works: Practices, materialities, and images。Scandinavian Journal of Management,31(2),192-205。 |
30. | Furman, D. M.(2010)。The development of corporate image: A historiographic approach to a marketing concept。Corporate Reputation Review,13(1),63-75。 |
31. | Gibson, D.、Gonzales, J. L.、Castanon, J.(2006)。The importance of reputation and the role of public relations。Public Relations Quarterly,51(3),15-18。 |
32. | Hatch, J.、Gill-Body, K. M.、Portney, L. G.(2003)。Determinants of balance confidence in community-dwelling elderly people。Physical Therapy,83,1072-1079。 |
33. | Johnstone, M. L.、Tan, L. P.(2015)。Exploring the gap between consumers' green rhetoric and purchasing behaviour。Journal of Business Ethics,132(2),311-328。 |
34. | Ngobo, P. V.、Jean, S.(2012)。Does store image influence demand for organic store brands?。Journal of Retailing and Consumer Services,19(6),621-628。 |
35. | Ritter, Á. M.、Borchardt, M.、Vaccaro, G. L. R.、Pereira, G. M.、Almeida, Francieli(2015)。Motivations for promoting the consumption of green products in an emerging country: Exploring attitudes of Brazilian consumers。Journal of Cleaner Production,106,507-520。 |
36. | Rosenbaum, Mark Scott、Wong, Ipkin Anthony(2015)。Green marketing programs as strategic initiatives in hospitality。Journal of Services Marketing,29(2),81-92。 |
37. | Teng, C.-I.、Chang, C.-C.、Lai, J.-Y.(2009)。Partial comparative messages in competition。British Journal of Management,20(2),158-171。 |
38. | Teng, C.-I.、Huang, H.-C.(2016)。Managing customer relationships by gender。Journal of Business-to-Business Marketing,23(1),13-24。 |
39. | Teng, C.-I.、Huang, L.-S.、Hsieh, P.-C.(2010)。How to use technical terms in ads? An FCB grid perspective。British Journal of Management,21(4),1044-1056。 |
40. | Weber, R.(2004)。Editor's comments: The rhetoric of positivism versus interpretivism: A personal view。MIS Quarterly,28(1),iii-xii。 |
41. | 盧龍泉、王晨宇、莊世杰、游蓓怡(20171200)。企業綠色行銷對消費者購買意願之影響--以道德強度為干擾變數。南亞學報,37,197-215。 延伸查詢 |
42. | Rana, J.、Paul, J.(2017)。Consumer behavior and purchase intention for organic food: A review and research agenda。Journal of Retailing and Consumer Services,38,157-165。 |
43. | Putrevu, Sanjay、Lord, Kennth R.(1994)。Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions。Journal of Advertising,23(2),77-91。 |
44. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 |
45. | 黃振豊、孔繁華、周純伊(20190600)。環境策略、環境管理、公司治理關聯性之研究--以臺灣上市櫃製造業為例。商略學報,11(2),151-168。 延伸查詢 |
46. | 楊靜芳、林尚平(20190600)。Trickle-down Effects of Ethical Leadership on Corporate Social Responsibility and Organizational Citizenship Behavior。商略學報,11(2),123-150。 |
47. | Wang, W.、Krishna, A.、McFerran, B.(2017)。Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms。J. Mark. Res.,54(3),478-494。 |
48. | Sukhu, A.、Scharff, R.(2018)。Will 'doing right' lead to 'doing well'? An examination of green behavior。J. Consum. Mark.,35(2),169-182。 |
49. | Sörqvist, P.、Haga, A.、Langeborg, L.、Holmgren, M.、Wallinder, M.、Nöstl, A.、Seager, P. B.、Marsh, J. E.(2015)。The green halo: Mechanisms and limits of the eco-label effect。Food Quality and Preference,43,1-9。 |
50. | Patel, J.、Modi, A.、Paul, J.(2017)。Pro-environmental behavior and socio-demographic factors in an emerging market。Asian J. Bus. Ethics.,6(2),189-214。 |
51. | Kang, E. Y.、Atkinson, L.(2016)。Prosocial outcomes of hotels' CSR-perceived motives。Soc. Mark. Quarterly,22(4),307-324。 |
52. | Hahnel, U. J.、Gölz, S.、Spada, H.(2014)。How does green suit me? Consumers mentally match perceived product attributes with their domain‐specific motives when making green purchase decisions。J. Consum. Behav.,13(5),317-327。 |
53. | Coombs, W. Timothy、Holladay, Sherry J.(2006)。Unpacking the halo effect: Reputation and crisis management。Journal of Communication Management,10(2),123-137。 |
54. | Blenkhorn, D. L.、MacKenzie, H. F. H.(2017)。Categorizing corporate social responsibility (CSR) initiatives in B2B markets: The why, when and how。J. Bus. Industrial Mark.,23(8),1172-1181。 |
55. | Barchiesi, M. A.、Castellan, S.、Costa, R.(2018)。In the eye of the beholder: Communicating CSR through color in packaging design。J. Mark. Comm.,24(7),720-733。 |
56. | 賴麗香、張晨瑀、楊舒評、江翊榕、梁佑如、林虹汝、許嘉軒(20121200)。探討臺灣中部地區便利商店綠色行銷與環境倫理之關係。創新與經營管理學刊,3(2),85-102。 延伸查詢 |
57. | 劉翠華、華梅英(20181200)。探討環保旅館在臺灣之存活策略:市場定位與創新。商略學報,10(4),307-326。 延伸查詢 |
58. | 陳佳慧(20190300)。電視新聞媒體工作者企業社會責任知覺與組織承諾關聯性研究。商略學報,11(1),45-62。 延伸查詢 |
59. | 黃美華、黃鵬飛、魏嘉慧(20151200)。企業綠色行銷對消費者態度、企業形象認知與購買意願之影響。行銷評論,12(4),431-454。 延伸查詢 |
60. | 姜淳方、林韻姍(20190300)。旅館企業社會責任與顧客參與:顧客認知價值觀點。商略學報,11(1),63-80。 延伸查詢 |
61. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 |
62. | Cable, D. M.、Graham, M. E.(2000)。The determinants of job seekers' reputation perceptions。Journal of Organizational Behavior,21(8),929-947。 |
63. | Armitage, Christopher J.、Conner, Mark(2001)。Efficacy of the Theory of Planned Behaviour: A Meta-analytic Review。British Journal of Social Psychology,40(4),471-499。 |
64. | Wu, Shwu-Ing、Lin, Syuan-Ru(2016)。The Effect of Green Marketing Strategy on Business Performance: A Study of Organic Farms in Taiwan。Total Quality Management & Business Excellence,27(1/2),141-156。 |
65. | McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。 |
66. | 林子堯、張偉雄(20111200)。高雄地區國際觀光旅館住客服務品質、綠色行銷與再宿意願關係之研究。休閒產業管理學刊,4(3),1-23。 延伸查詢 |
67. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。 |