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題名:How Does Green Marketing Awareness Impact on Purchase Intention in the Retail Setting? The Perspective of Corporate Image
書刊名:商略學報
作者:阮黃雲陳明怡 引用關係蔡允臻鄧景宜
作者(外文):Nguyen, Huynh VanChen, Ming-yiTsai, Yun-chenTeng, Ching-i
出版日期:2020
卷期:12:2
頁次:頁111-131
主題關鍵詞:綠色行銷調查結構方程模式購買意願企業社會責任產品形象Green marketingSurveyStructural equation modelingPurchase intentionCorporate socialResponsibilityProduct image
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:36
  • 點閱點閱:8
期刊論文
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其他
1.American Marketing Association(2017)。Green marketing,https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=G。  new window
2.Unilever(2017)。Report shows a third of consumers prefer sustainable brands,https://www.unilever.com/news/pres s-releases/2017/report-shows-a-third-of-consumers-prefer-sustainable-brands.html。  new window
3.Scheyder, E.(20140224)。Exclusive: GE to spend another 10 billion on energy research by 2020,http://www.reuters.com/article/us-ge-spending/exclusive-ge-to-spend-another-10-billion-on-energy-research-by-2020-idUSBREA1N0JA20140224。  new window
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