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題名：產品標示與企業形象對購買意願之影響--以消費者節能知識為干擾變項
書刊名：中小企業發展季刊
作者：陳欽雨 引用關係／許僑耘／張書豪
作者(外文)：Chen, Chin-yeu／Hsu, Chao-yun／Chang, Shu-hao
出版日期：2013
卷期：28
頁次：頁33-62
主題關鍵詞：產品標示；企業形象；節能知識；購買意願；Product labeling；Corporate image；Energy-saving knowledge；Purchase intention
原始連結：連回原系統網址new window
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  • 點閱點閱:58
期刊論文
1.Schultz, P. W.、Shriver, C.、Tabanico, J. J.、Khazian, A. M.(2004)。Implicit connections with nature。Journal of Environmental Psychology，24(1)，31-42。  new window
2.陳義勝、吳欣蓓、邱文照(20070700)。企業形象對信任與購買意願影響關係之研究。聖約翰學報，24，111-126。  延伸查詢new window
3.Aini, M. S.、Nurizan, Y.、Fakhrul'l-Razi, A.(2007)。Environmental Comprehension and Participation of Malaysian Secondary School Students。Environmental Education Research，13(1)，17-31。  new window
4.Basu, A. K.、Chau, N. H.、Grote, U.(2003)。Eco-Labeling and Stages of Development。Review of Development Economics，7(2)，228-247。  new window
5.Bjorner, T. B.、Hansen, L. G.、Russell, C. S.(2004)。Environmental Labeling and Consumers' Choice--An Empirical Analysis of the Effect of the Nordic Swan。Journal of Environmental Economics and Management，47(3)，411-434。  new window
6.Cordell, V. V.(1997)。Consumer Knowledge Measure as Predictors in Product Evaluation。Psychology and Marketing，14(3)，241-260。  new window
7.David, O. W.、Christopher, D. C.、Kimberly, L. J.、Steven, T. Y.、Clifford, S. R.(2011)。Factors Influencing Willingness-To-Pay for the ENERGY STAR Label。Energy Policy，39(3)，1450-1458。  new window
8.Haron, S. A.、Paim, L.、Yahaya, N.(2005)。Towards Sustainable Consumption: An Examination of Environmental Knowledge among Malaysians。International Journal of Consumer Studies，29(5)，426-436。  new window
9.Armstrong, J. Scott、Morwitz, Vicki G.、Kumar, V.(2000)。Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy。International Journal of Forecasting，16(3)，383-397。  new window
10.Higie, Robin A.、Feick, Lawrence F.(1989)。Enduring involvement: Conceptual and measurement issues。Advances in Consumer Research，16(1)，690-696。  new window
11.Tan, B. C.(2011)。The Roles of Knowledge, Threat, and PCE on Green Purchase Behaviour。International Journal of Business and Management，6(12)，14-27。  new window
12.Peattie, K.(2001)。Goose or Wild Goose? The Hunt for the Green Consumer。Business Strategy and the Environment，10(4)，187-199。  new window
13.Young, W.、Hwang, K.、McDonald, S.、Oates, C. J.(2010)。Sustainable Consumption: Green Consumer Behavior when Purchasing Products。Sustainable Development，18(1)，20-31。  new window
14.Loureiro, M.、Mccluskey, J. J.、Mittelhammer, R. C.(2002)。Consumers Pay a Premium for Eco-Labeled Apples?。Journal of Consumer Affairs，36(2)，203-219。  new window
15.Mostafa, Mohamed M.(2007)。Gender Differences in Egyptian Consumers' Green Purchase Behaviour: The Effects of Environmental Knowledge, Concern and Attitude。International Journal of Consumer Studies，31(3)，220-229。  new window
16.Fransson, N.、Gärling, T.(1999)。Environmental Concern: Conceptual Definitions, Measurement Methods, and Research Findings。Journal of Environmental Psychology，19(4)，369-382。  new window
17.Wansink, Brian、Kent, Robert J.、Hoch, Stephen J.(1998)。An Anchoring and Adjustment Model of Purchase Quantity Decisions。Journal of Marketing Research，35(1)，71-81。  new window
18.Chiou, J. S.(2003)。The Impact of Country of Origin on Pretrial and Post-Trial Product Evaluations: The Moderating Effect of Consumer Expertise。Psychology and Marketing，20(10)，935-954。  new window
19.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services，8(4)，227-236。  new window
20.Griffin, G.(2002)。Image: It's All in the Mind。Instant and Small Commercial Printer，21(8)，12-15。  new window
21.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research，22(2)，130-142。  new window
22.Wirtz, J.、Chew, P.(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behavior。International Journal of Service Industry Management，13(2)，141-162。  new window
23.Park, Do-Hyung、Lee, Jumin、Han, Ingoo(2007)。The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement。International Journal of Electronic Commerce，11(4)，125-148。  new window
24.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
25.Laroche, Michel、Bergeron, Jasmin、Barbaro-Forleo, Guido(2001)。Targeting consumers who are willing to pay more for environmentally friendly products。Journal of Consumer Marketing，18(6)，503-520。  new window
26.Chan, Ricky Y. K.(2001)。Determinants of Chinese Consumers' Green Purchase Behavior。Psychology and Marketing，18(4)，389-413。  new window
27.Newberry, C. Robert、Klemz, Bruce R.、Boshoff, Christo(2003)。Managerial Implications of Predicting Purchase Behavior from Purchase Intentions: A Retail Patronage Case Study。The Journal of Services Marketing，17(6)，609-620。  new window
學位論文
1.陳柏州(2005)。企業形象、信任度與購買意願之關聯性研究--以東森電視購物為例(碩士論文)。淡江大學。  延伸查詢new window
2.曾席璋(2008)。品牌策略與企業形象對消費者購買意願的影響--涉入的干擾效果(碩士論文)。真理大學。  延伸查詢new window
3.鄭向淳(2009)。政府推動家電廠商節能標章政策之研究--以消費者購買知覺意識評量(碩士論文)。國立東華大學。  延伸查詢new window
4.傅惠筠(2008)。國立臺灣師範大學學生能源認知與能源態度之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
5.施奉君。南投縣國中學生能源知識與能源態度相關研究(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.行政院消費者保護委員會(2010)。99年度國民消費意識調查。台北：行政院消費者保護委員會。  延伸查詢new window
2.龔俊光、王靖淑(2010)。節能減碳風潮下之能源管理與應用服務商機探索。台北：財團法人資訊工業策進會產業情報研究所。  延伸查詢new window
3.Armstrong, G.、Kotler, P.(2002)。Marketing and Introduction。New Jersey：Prentice Hall。  new window
4.Fombrun, C.(2000)。Value to be Found in Corporate Reputation。NY：Financial Times。  new window
5.Heinzle, S.、Wüstenhagen, R.(2009)。Consumer Survey on the New Format of the European Energy Label for Televisions- Comparison of a "A-G closed" versus a "Beyond A" Scale Format。Mannheim：ZEW。  new window
6.Daniel, C. E.、Winston, A. S.、洪慧芳(2007)。綠色商機：環保節能讓企業賺聰明財。台北：財訊出版社。  延伸查詢new window
7.Assael, H.(2004)。Consumer Behavior: A Strategic Approach。Boston：Moughton Mifflin Harcourt Publishing。  new window
8.Kotler, P.、Keller, K. L.(2006)。Marketing Management。Upper Saddle River, NJ：Pearson Prentice Hall。  new window
9.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
10.Keller, K. L.(2000)。Building and Managing of Corporate Brand Equity。London：Oxford University Press。  new window
11.Walters, Charles G.(1978)。Consumer behavior: An integrated framework。Richard D. Irwin Inc.。  new window
 
 
 
 
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