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題名:企業形象、關係品質對顧客價值與再購意願之研究-壽險產業實證分析
書刊名:中小企業發展季刊
作者:李珍穎 引用關係陳柏含陳思樺
作者(外文):Lee, Chen-yingChen, Bo-hanChen, Sih-hua
出版日期:2013
卷期:30
頁次:頁27-62
主題關鍵詞:企業形象關係品質顧客價值再購意願人壽保險Corporate imageRelationship qualityCustomer valueCustomer repurchase intentionsLife insurance
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:15
  • 點閱點閱:49
期刊論文
1.Hume, Margaret Mary(2008)。Understanding core and peripheral service quality in customer repurchase of the performing arts。Managing Service Quality,18(4),349-369。  new window
2.彭玲珍(20110700)。保險業之服務品質、企業形象與再購意願關聯性之研究。萬能商學學報,16,283+285-298。  延伸查詢new window
3.洪淑玲、陳儀庭、李國維(20080700)。商店形象、服務品質與顧客忠誠度之關聯性:以好市多量販店為例。廣告學研究,30,35-61。new window  延伸查詢new window
4.范惟翔、張瑞鉉、謝惠蓉(20080300)。保險商品核心利益、企業形象與顧客價值對顧客承諾之影響關係研究。顧客滿意學刊,4(1),35-68。new window  延伸查詢new window
5.趙清遠(20101200)。顧客導向、關係品質與顧客忠誠度之研究--以壽險顧客為例。保險專刊,26(2),147-177。new window  延伸查詢new window
6.Gruen, T. W.、Osmonbekov, T.、Czaplewdki, A. J.(2006)。WOM: The Impact of Customer-to-Customer Online Know-how Exchange on Customer Value and Loyalty。Journal of Business Research,59,449-456。  new window
7.Helm, S.(2007)。The Role of Corporate in Determining Investor Satisfaction and Loyalty。Corporate Reputation Review,10,22-37。  new window
8.Morton, J.、Rys, M. E.(1987)。Price Elasticity Prediction: New Search Tool for the Competitive 80s。Marketing News,1(21),18。  new window
9.Siddiqui, Masood H.、Sharma, T. G.(2010)。Analyzing Customer Satisfaction with Service Quality in Life Insurance Services。Journal of Targeting, Measurement and Analysis for Marketing,18(3/4),221-238。  new window
10.Dubrovski, D.(2001)。The role of customer satisfaction in achieving business excellence。Total Quality Management,12(7/8),920-925。  new window
11.Eggert, A.、Helm, S.(2003)。Exploring the impact of relationship transparency on business relationships: a cross-sectional study among purchasing managers in Germany。Industrial Marketing Management,32(2),101-108。  new window
12.張愛華、陳仁惠、何宜真(20050900)。消費者認知服務品質模式與再購意願影響因素之研究--以資訊家電零售通路業為例。顧客滿意學刊,1(2),1-42。new window  延伸查詢new window
13.Molinari, L. K.、Abratt, R.、Dion, P.(2008)。Satisfaction, quality and value and effects on repurchase and positive Word-of-Mouth behavioral intentions in a B2B services context。Journal of Services Marketing,22(5),363-373。  new window
14.Fletcher, G. J. O.、Simpson, J. A.、Thomas, G.(2000)。The Measurement of Perceived Relationship Quality Components: A Confirmatory Factor Analytic Approach。Personality and Social Psychology Bulletin,26(3),340-354。  new window
15.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
16.Leuthesser, L.(1997)。Supplier Relational Behavior: An Empirical Assessment。Industrial Marketing Management,26(3),245-254。  new window
17.Lagace, R. R.、Dahlstrom, R.、Gassenheimer, J. B.(1991)。The relevance of ethical salesperson behavior on relationship quality: the pharmaceutical industry。Journal of Personal Selling and Sale Management,11(4),39-47。  new window
18.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
19.Prichard, Mark P.、Havitz, Mark E.、Haward, Dennis R.(1999)。Analyzing the Commitment: Loyalty Link in Service Contexts。Journal of the Academy of Marketing Science,27(3),333-348。  new window
20.Wakefield, Kirk L.、Blodgett, Jeffrey G.、Sloan, Hugh J.(1996)。Measurement and management of the sportscape。Journal of Sport Management,10(1),15-31。  new window
21.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
22.Tsai, H. T.、Huang, H. C.(2007)。Determinants of e-repurchase intentions: an integrative model of quadruple retention drivers。Information & Management,44(3),231-239。  new window
23.Dodds, William B.、Monroe, Kent B.、Grewal, D.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluation。Advances in Consumer Research,12(1),85-90。  new window
24.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。  new window
25.Patterson, P. G.、Spreng, R. A.(1997)。Modeling the Relationship Between Perceived Value, Satisfaction and Repurchase Intentions in Business-to-Business Service Context: An Empirical Examination。International Journal of Service Industry Management,8(5),415-432。  new window
26.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
27.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。  new window
28.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
29.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
30.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
31.Holbrook, Morris B.(2006)。Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay。Journal of Business Research,59(6),714-725。  new window
32.Kandampully, J.、Suhartanto, D.(2000)。Customer loyalty in the hotel industry: the role of customer satisfaction and image。International Journal of Contemporary Hospitality Management,12(6),346-351。  new window
33.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
34.Storbacka, K.、Strandvik, T.、Gronroos, C.(1994)。Managing Customer Relationship for Profit: the Dynamics of Relationship Quality。International Journal of Service Industry Management,5(5),21-38。  new window
35.Robertson, Thomas S.、Gatignon, Hubert(1986)。Competitive effects on technology diffusion。Journal of Marketing,50(3),1-12。  new window
36.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
37.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
38.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
39.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.林政隆(2006)。知覺價值、關係品質與再購意願關係之研究--以亞力山大為例(碩士論文)。南台科技大學。  延伸查詢new window
2.柯在(2009)。我國保險經紀人產業之現況與展望(碩士論文)。朝陽科技大學。  延伸查詢new window
3.陳淑慧(2002)。通路衝突對連鎖體系關係品質影響之研究(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
4.賴權富(2008)。企業形象、服務品質與關係行銷對關係品質與顧客終身價值的關聯性研究--以嘉義地區人力仲介公司為例(碩士論文)。南台科技大學。  延伸查詢new window
5.顏福佑(1999)。影響購買意願之因素探討--以服務涉入為干擾變數(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
6.李守蕾(2008)。補教業服務品質、企業形象、價格認知與顧客滿意度關係之研究--以才藝補習班為例(碩士論文)。國立中山大學。  延伸查詢new window
7.黃文翰(2002)。服務補救不一致、服務補救後滿意度與消費者後續行為意圖之關係研究(碩士論文)。國立東華大學。  延伸查詢new window
8.Liu, Annte H.(1998)。Examing the Role of Customer Value, Customer Satisfaction, and Perceived Switching Costs: A Model of Repurchase Intention for Business-To-Business Services(博士論文)。Georgia State University。  new window
圖書
1.行政院金融管理委員會保險局(201211)。保險市場重要指標。台北:行政院金融管理委員會保險局。  延伸查詢new window
2.Worcester, R. M.(1972)。Consumer Market Research Handbook。NY:McGraw-Hill Book Company。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
4.Griffin, J.(1996)。Customer Loyalty: How to Earn It, How to Keep It。Simmon and Schuster Inc.。  new window
5.Reichheld, Frederick F.、Teal, Thomas(1996)。The Loyalty Effect: The Hidden Force behind Growth Profits, and Lasting Value。Boston:Harvard Business School Press。  new window
6.Walters, C. Glenn(1974)。Consumer Behavior: Theory and Practice。Richard D. Irwin Inc.。  new window
7.Woodruff, R. B.、Gardial, S. F.(1996)。Know Your Customer: New Approaches to Customer Value and Satisfaction。Blackwell。  new window
8.邱皓政(2008)。量化研究與統計分析--SPSS中文視窗版資料分析範例解析。台北:五南書局。  延伸查詢new window
9.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
10.Walters, Charles G.(1978)。Consumer behavior: An integrated framework。Richard D. Irwin Inc.。  new window
 
 
 
 
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