| 期刊論文1. | Holloway, J. C.(1981)。The Guided Tour: A Sociological Approach。Annals of Tourism Research,8(3),377-402。 | 2. | Yu, L.、Goulden, M.(2006)。A comparative analysis of international tourists' satisfaction on Mongolia。Tourism Management,27(6),1331-1432。 | 3. | Atkinson, A.(1988)。Answering the eternal question: What does the customer want?。The Cornell Hotel and Restaurant Administration Quarterly,29(2),12-14。 | 4. | Bejou, D.、Edvardsson, B.、Rakowski, J. P.(1996)。A critical incident approach to examining the effects of service failures on customer relationships: The case of Swedish and U.S. airlines。Journal of Travel Research,35(1),35-40。 | 5. | Campo, S.、Yagüe, M. J.(2007)。The formation of the tourist’s loyalty to the tourism distribution channel: How does it affect price discounts。International Journal of Tourism Research,9(6),453-464。 | 6. | Chang, D. S.、Chung, J. H.(2012)。Risk evaluation of group package tour service failures that result in third-party complaint。Journal of Travel and Tourism Marketing,29(8),817-834。 | 7. | Chen, C. M.、Chen, S. H.、Lee, H. T.(2011)。The destination competitiveness of Kinmen’s industry: Exploring the interrelationships between tourist perceptions, service performance, customer satisfaction and sustainable tourism。Journal of Sustainable Tourism,19(2),247-264。 | 8. | Curtin, S.(2010)。Managing the wildlife tourism experience: The importance of tour leaders。International Journal of Tourism Research,12(3),219-236。 | 9. | Dabholkar, P. A.、Sheng, X.(2012)。Consumer participation in using online recommendation agents: Effects on satisfaction, trust, and purchase intentions。The Service Industries Journal,32(9),1433-1449。 | 10. | Elliott, K.、Roach, D. W.(1993)。Service quality in the airline industry: Are carriers getting an unbiased evaluation from consumers?。Journal of Professional Service Marketing,9(2),71-82。 | 11. | Eusébio, C.、Vieira, A. L.(2013)。Destination attributes’ evaluation, satisfaction and behavioral intentions: A structural modeling approach。International Journal of Tourism Research,15(1),66-80。 | 12. | Henderson, J. C.、Chee, L.、Mun, C. N.、Lee, C.(2011)。Shopping, tourism and retailing in Singapore。Managing Leisure,16(1),36-48。 | 13. | Johns, N.、Howard, A.(1998)。Customer expectations versus perceptions of service performance in the food service industry。International Journal of Service Industry Management,9(3),248-265。 | 14. | Kale, S. H.、Mcintyre, R. P.、Weir, K. M.(1987)。Marketing overseas tour packages to the youth segment: An empirical analysis。Journal of Travel Research,25(4),20-24。 | 15. | Kang, J.、Zhang, X.、Zhang, Z. H.(2009)。The relationship of customer complaints, satisfaction and loyalty: Evidence from China’s mobile phone industry。China-USA Business Review,8(12),22-36。 | 16. | Keung, W. C. S.(2000)。Tourists' perceptions of hotel frontline employees' questionable job-related behavior。Tourism Management,21(2),121-134。 | 17. | Law, R.、Au, N.(2000)。Relationship modeling in tourism shopping: A decision rules induction approach。Tourism Management,21(3),241-249。 | 18. | Liao, C. N.(2013)。A fuzzy approach to business travel airline selection using an integrated AHP-TOPSIS-MSGP methodology。International Journal of Information Technology and Decision Making,12(1),119-137。 | 19. | Lin, C. T.、Lee, C.、Chen, W. Y.(2009)。Using fuzzy analytic hierarchy process to evaluate service performance of a travel intermediary。The Service Industries Journal,29(3),281-296。 | 20. | Lin, C. T.、Wang, K. C.、Chen, W. Y.(2008)。Female tour leaders as advertising endorsers。The Service Industries Journal,28(9),1265-1275。 | 21. | Lobo, A.、Maritz, A.、Mehta, S.(2007)。Enhancing Singapore travel agencies customer loyalty: An empirical investigation of customers' behavior intention and zones of tolerance。International Journal of Tourism Research,9(6),485-495。 | 22. | Lorenzoni, N.、Lewis, B. R.(2004)。Service recovery in the airline industry: Comparison of attitudes and behaviors of British and Italian front-line personnel。Managing Service Quality,14(1),11-25。 | 23. | Moscardo, G.(2004)。Shopping as a destination attraction: An empirical examination of the role of shopping in tourists’ destination choice and experience。Journal of Vacation Marketing,10(4),294-307。 | 24. | Petrick, J. F.、Sirakaya, E.(2004)。Segmenting cruisers by loyalty。Annals of Tourism Research,31(2),472-475。 | 25. | Pop, N. A.、Pop, C. M.、Dabija, D. C.(2013)。Perception of Romanian tourists regarding supplemental services of accommodation facilities in Romania。International Journal of Management Case,15(2),112-124。 | 26. | Schmidt, C. J.(1979)。The guided tour: Insulated adventure。Urban Life,7(4),441-467。 | 27. | Schuchat, M. G.(1983)。Comforts of group tours。Annals of Tourism Research,10(4),465-477。 | 28. | Sparks, B.、Bowen, J.、Klag, S.(2003)。Restaurant and the tourist market。International Journal of Contemporary Hospitality Management,15(1),6-13。 | 29. | Suki, N. M.(2011)。A structural model of customer satisfaction and trust in vendor involved in mobile commerce。International Journal of Business Science and Applied Management,6(2),17-30。 | 30. | Sun, T. H.、Chao, C. M.、Chen, C. H.、Chang, H. C.(2011)。A study of the relationships among consumer consumption experience, satisfaction and loyalty for the group package tour。Journal of Customer Satisfaction,7(1),23-54。 | 31. | Terblanche, N. S.、Boshoff, C.(2010)。Quality, value, satisfaction and loyalty amongst race group: A study of customers in the South African fast food industry。South Africa Journal of Business Management,41(1),1-9。 | 32. | Thomson, C. M.、Pearce, D. G.(1980)。Market segmentation of New Zealand package tours。Journal of Travel Research,19(2),3-6。 | 33. | Tosun, C.、TemizKan, S. P.、Timothy, D. J.、Fyall, A.(2007)。Tourist shopping experiences and satisfaction。International Journal of Tourism Research,9(2),87-102。 | 34. | Tzeng, G. H.、Chang, H. F.(2011)。Applying importance-performance analysis as a service quality measure in food service industry。Journal of Technology Management and Innovation,6(3),106-114。 | 35. | Wang, K.-C.、Ma, A.-R.、Hsu, M.-T.、Jao, P.-C.、Lin, C.-W.(2013)。Seniors' perceptions of service features on outbound group package tours。Journal of Business Research,66(8),1021-1027。 | 36. | Wong, C. K. S.、Kwong, W. Y.(2004)。Outbound tourists' selection criteria for choosing all-inclusive package tours。Tourism Management,25(5),581-592。 | 37. | Quiroga, I.(1990)。Characteristics of Package Tours in Europe。Annals of Tourism Research,17(2),185-207。 | 38. | Wang, K. C.、Hsieh, A. T.、Chou, S. H.、Lin, Y. S.(2007)。GPTCCC: An instrument for measuring group package tour service。Tourism Management,28(2),361-376。 | 39. | Johnson, D.、Grayson, K.(2005)。Cognitive and Affective Trust in Service Relations。Journal of Business Research,58(4),500-507。 | 40. | Wang, Kuo-Ching、Hsieh, An-Tien、Huan, Tzung-Cheng(2000)。Critical service features in group package tour: An exploratory research。Tourism Management,21(2),177-189。 | 41. | Cohen, E.(1985)。The tourist guide: The origins, structure and dynamics of a role。Annals of Tourism Research,12(1),5-29。 | 42. | Heung, V. C. S.、Chu, R.(2000)。Important factors affecting Hong Kong consumers' choice of a travel agency for all-inclusive package tours。Journal of Travel Research,39(1),52-59。 | 43. | Harker, P. T.、Vargas, L. G.(1987)。The theory of ratio scale estimation Saaty's analytic hierarchy process。Management Science,33(11),1383-1403。 | 44. | Wong, S.、Lau, E.(2001)。Understanding the behavior of Hong Kong Chinese tourists on group tour packages。Journal of Travel Research,40(1),57-67。 | 45. | Czepiel, John A.(1990)。Service Encounters and Service Relationships: Implications for Research。Journal of Business Research,20(1),13-21。 | 46. | Moliner, Miguel A.、Sanchez, Javier、Rodriguez, Rosa M.、Callarisa, Luis(2007)。Relationship quality with a travel agency: The influence of the postpurchase perceived value of a tourism package。Tourism and Hospitality Research,7(3/4),194-211。 | 47. | Kozak, M.(2001)。Comparative assessment of tourist satisfaction with destinations across two nationalities。Tourism Management,22(4),391-401。 | 48. | Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。 | 49. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 | 50. | Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。 | 51. | Leiper, Neil(1990)。Tourist Attraction Systems。Annals of Tourism Research,17(3),367-384。 | 52. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。 | 53. | Yoon, Yooshik、Uysal, Muzaffer(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a structural model。Tourism Management,26(1),45-56。 | 54. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。 | 圖書1. | Yung, C. Y.(1993)。Travel Agency: Principles, Practices, and Operations。Taipei:Yang-Chih Book Co., Ltd.。 | 2. | Medlik, S.、Ingram, H.(2000)。The Business of Hotels。Oxford:Butterworth-Heinemann。 | 3. | Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York:McGraw-Hill International Book Co.。 | 4. | Sheth, Jagdish N.、Mittal, Banwari、Newman, Bruce I.(1999)。Customer Behavior: Consumer Behavior and Beyond。The Dryden Press。 | 5. | Holloway, J. C.(2002)。The Business of Tourism。Harlow:Pearson Educational Ltd.。 | 6. | Oliver, Richard L.(1996)。Satisfaction: A behavioral perspective on the consumer。New York:McGraw Hill。 | 7. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 | 其他1. | Taiwan Tourism Bureau(2013)。2012. Survey of travel by R. O. C. citizens,http://admin.taiwan.net.tw/statistics/market_en.aspx?no=16, 2014/04/03。 | |
| |