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題名:私立大學招生策略之探討--以S大學為例
書刊名:明道學術論壇
作者:吳金雄
作者(外文):Wu, Chin-hsiung
出版日期:2014
卷期:9:1
頁次:頁3-18
主題關鍵詞:私立大學大學選擇學校滿意度招生策略Private universityUniversity choiceStudent satisfaction in university evaluationRecruitment strategies
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:23
  • 點閱點閱:18
押花的歷史相當悠久,可溯源自16世紀迄今,是歐洲與日本盛行已久的精緻藝術,但是在台灣所見看到的押花飾品,雖然擁有傳統藝術與專業技法,但相對的也多與「老藝術」脫離不了關係,例如:設計感較低、獨特風格不明顯、技法及材質應用缺少變化,缺乏文化內涵與時尚感、購買族群高齡化…等。本研究以突破傳統創新價值為設計理念,首先針對目前押花飾品的種類、風格、技法、材質及消費者偏好等項目,探訪押花飾品設計創作者、銷售店家及消費者,進行個別訪談及問卷調查;其次,融入系統性創新設計概念,進行材質實驗與技法試作;接著繪製設計圖及實際創作,將傳統押花設計融入新的文化元素與創意概念,希望呈現押花飾品豐富多采的嶄新面貌。在押花飾品實際創作階段,則以台灣本土各式天然花材為基礎,結合皮革、金屬、玻璃、蔓藤、麻繩、緞帶、串珠、水鑽等複合媒材;運用玻璃技術、金工技法、編織技術、服裝裁製等多元創作技法,創作「原生系列」、「皮革系列」、「玻璃系列」、「金工系列」四種系列,最後產出兼具實用功能與環保時尚的創意商品,讓傳統押花飾品再造重生展現出多姿風華,期為台灣文化創意產業開拓一片新商機。
The art of pressed flower craft has a long history, and it has been developed into a mature technique in Europe and Japan. However, despite the fact that pressed flower craft seen in Taiwan is featured with professional aesthetics of skills and tradition, it cannot be rid of its association with "old-fashioned art", for reasons of low degree of designer's sense, lack of unique features, lack of variety in techniques and material application, lack of artistic and cultural meaning, aged target consumer group. This research is based on a design concept of "breaking through tradition, and creating innovative values". Firstly, it conducted questionnaire surveys on consumers and interviews on shop keepers in order to understand aspects of genres, styles, techniques, materials, and consumer preferences of pressed flower decorations. Then, experiments were conducted on skills and materials. Finally, the researchers sketched designs and created pressed flower work, with the aim of bringing new elements and creative ideas into traditional pressed flower design, and present various looks of pressed flower design. This research used indigenous plants of Taiwan to combine with materials, such as leather, metals, glasses, vines, hem ropes, ribbons, beads, and rhinestones. It also applied techniques and skills from glass-making, jewelry and metal crafts, knitting, leather crafts, and garment sewing, to create four collections of creative products: indigenous series, leather series, glass series, and jewelry and metal series. The creative products with practical functions and fashion aesthetics, which display various looks and features of traditional pressed flower decorations, and also explore new commercial opportunities for cultural and creative industries.
期刊論文
1.賴廷彰(2006)。私立大學行銷策略運用之探討--以玄奘大學為例。教育暨外國語文學報,3,37-50。  延伸查詢new window
2.辜輝趂、饒達欽(20120700)。私立技術校院進修部學生選校意向影響因素及其對招生的啟示。技術及職業教育學報,5(1),73-96。  延伸查詢new window
3.Bergerson, A. A.(2009)。College choice as a comprehensive process。ASBE Higher Education Report,35,21-46。  new window
4.Mattern, K.、Wyatt. J. N.(2009)。Student choice of college: How far do students go for an education。Journal of College Admissions,203,18-29。  new window
5.林奇伯(2010)。53.6%台灣家長贊成開放大陸學歷,兩岸父母對子女留學對岸調查。遠見雜誌,285,182-186。  延伸查詢new window
6.洪大翔、盧龍泉、何雍慶(20090300)。高等教育選校行為模式建構之探討。管理實務與理論研究,3(1),116-135。new window  延伸查詢new window
7.許淑敏、許慧珍、王嘉興(20120500)。臺灣大學生滿意度之研究--以環球科技大學為例。中華管理評論,15(2),(3)0-(3)16。  延伸查詢new window
8.葉連祺(2009)。大學選擇因素與大學教育品質知覺關係之研究。高等教育,3(2),1-37。new window  延伸查詢new window
9.Brian, P. A.(2010)。The relations between race, family characteristics, and where students apply to college。Social Science Research,39,310-323。  new window
10.Kinzie, J.、Palmer, M.、Hayek, J.、Hossler, D.、Jacob, S. A.、Cummings, H.(2004)。Fifty years of college choice: Social political and institutional influences on the decision-making process。New Agenda Series,5(3),1-76。  new window
11.Polat, S.(2012)。The factors that students consider in university and department selection: A qualitative and quantitative study of Kocaeli University, Faculty of Education students。Procedia-Social and Behavioral Sciences,47,2140-2145。  new window
12.Rowan-Kenyon, H. T.、Bell, A. D.、Perna, L. W.(2008)。Contextual influences on parental involvement in college going: Variations by social class。Journal of Higher Education,79,564-586。  new window
13.鄭靖國、王明忠(20070600)。學生學習滿意度調查的因素構面與問卷發展。中華技術學院學報,36,427-442。  延伸查詢new window
14.林筠諺(20100900)。大一新生校系選擇影響因素關係之研究。教育研究與發展期刊,6(3),223-255。new window  延伸查詢new window
15.Bross, Irwin D. J.(1958)。How to Use Ridit Analysis。Biometrics,14(1),18-38。  new window
16.謝小芩(20051200)。以學生為中心的大學評鑑大三學生對學校滿意度的探討。通識教育季刊,12(4),113-141。  延伸查詢new window
會議論文
1.沈俊毅(2006)。大學生選校考量因素之研究。台灣高等教育資料庫之建置及相關議題之探討--第二階段成果報告研討會。台北。  延伸查詢new window
2.Ismail, N.(2008)。International students' satisfaction in their choice of a private higher education institution。Melbourne, Australia。  new window
3.趙長寧、賴昭文(2005)。大學入學校系選擇重要因素之探究。「台灣高等教育資料庫之建置及相關議題之探討--第一階段」成果報告研討會。新竹市:國立清華大學。  延伸查詢new window
學位論文
1.賴沛琳(2010)。系統思考應用在「問題解決分析」上之研究--以大學招生策略之推動與執行為例(碩士論文)。逢甲大學。  延伸查詢new window
2.鄭芳渝(2009)。我國高等教育消費者行為模式之研究--以高中生選校為例(碩士論文)。國立政治大學。  延伸查詢new window
3.羅婉綺(2007)。臺灣地區大學生選擇校系因素之分析(碩士論文)。國立暨南國際大學,南投縣。  延伸查詢new window
其他
1.臺灣高等教育庫統計資料,http:// www.cher.ed.ntnu.edu.tw/。  延伸查詢new window
 
 
 
 
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