臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：高等教育選校行為模式建構之探討
書刊名：管理實務與理論研究
作者：洪大翔 引用關係／盧龍泉 引用關係／何雍慶 引用關係
作者(外文)：Hung, Ta-hsiang／Lu, Long-chuan／Ho, Yung-ching
出版日期：2009
卷期：3:1
頁次：頁116-135
主題關鍵詞：高等教育；選校模式；選校準則；計畫行為理論；Higher education；Model of school-choice；Criteria of school-choice；The theory of planned behavior；TPB
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(10) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:10
  • 共同引用共同引用:113
  • 點閱點閱:59
臺灣大專院校（本文稱高等教育）數密度堪稱世界第一。隨著教育改革、教育自由化與現代化腳步，高等教育由菁英教育走向普及教育，蓬勃的教育經濟市場環境因爲內有學校數的大幅增加、國民出生率下降，少子化現象出現，加上教育市場的對外國開放，使處於弱勢與落後的技職院校與招生不足的新設大學面臨空前競爭與生存危機。本研究希望藉由國內外經驗描述與文獻理論探討，應用計畫行爲理論裡引導人們行動的三種考慮因素，分別爲「對行爲的態度」、「主觀規範」和「知覺行爲控制」對應學生「實踐選校的行爲意向」受「選校教育志向的態度」、「取得大學文憑主觀規範」與「選校決策知覺控制」三種引導因素所影響，而影響這三種引導因素的內涵則來自學生在選校時所依據的多準則評估。本研究經由上述理論關係的推導建構一個高等教育學生選校行爲模式而提出四項命題闡述，希望這個適用模式能提供競爭力較落後的大學院校管理決策當局，持續進行招生相關的校務發展與整合的學校行銷活動，以招收具備教育志向且與學校學術成就相符的學生。
The amount and density of higher education is top of world in Taiwan. Qualitative change of higher education develops from elite education to universal education because of educational reform, liberalization and modernization. The prosperity of educational market does not continue due to the amount of school increase rapidly and birth rate goes down. The "Declining Birthrate" emerges and educational market opens to foreigner school. Some disadvantage institutes and new universities with lack of enrollment face unprecedented competition and survival crisis. This research refers to experience at home and abroad and literature review applied the theory of planned behavior (TPB) to construct the school-choice behavior model of higher education. The behavioral intention of school-choice is influenced by attitude toward educational aspiration of school-choice, subject norm of obtaining university degree and perceived behavioral control of school making-decision. The three kinds of considerations related to perform behavioral intention of school-choice are produced by multi-criteria evaluation. This research proposes four propositions based on the model of school-choice behavior of higher education by derivation relations of theories. The contribution of research provides the management of universities with competitive disadvantage to use this model for school development associated with recruit students. The school could attract the more students with educational aspiration and increase the registration rate by implement the integrated marketing activity.
期刊論文
1.郭維哲(2006)。學校行銷與組織績效關係之研究：以組織結構為干擾變項。新竹教育大學學報，22，25-56。new window  延伸查詢new window
2.Gatfield, T.、Ching-huei, C.(2006)。Measuring Student Choice Criteria Using the Theory of Planned Behaviour: : The Case of Taiwan, Australia, UK, and USA。Journal of Marketing for Higher Education，16(1)，77-95。  new window
3.Chapman, D. W.(1981)。A model of student college choice。Journal of Higher Education，52(5)，490-505。  new window
4.Terry, D. J.、O'Leary. J. E.(1995)。The theory of planed behavior: The effects of perceived behavioural control and self-efficacy。British Journal of Social Psychology，34，199-220。  new window
5.林騰蛟(2003)。高等技職教育的特色發展。技術及職業教育，83，40-46。  延伸查詢new window
6.Vrontis, Demetris、Thrassou, Alkis、Melanthiou, Yioula(2007)。A contemporary higher education student-choice model for developed countries。Journal of Business Research，60(9)，979-989。  new window
7.Sewell, W. H.、Shah, V. P.(1978)。Social class, parental encouragement, and educational aspirations。American Journal of Sociology，73，559-572。  new window
8.Paul, N. D.、Nancy, K. M.(1991)。Measuring factors that influence college choice。NASPA Journal，29(1)，25-48。  new window
9.楊朝祥(2003)。中美技職教育發展之比較與展望。技術及職業教育，80，39-45。  延伸查詢new window
10.Coccari, Ronald L.、Javalgi, Rajshekhar G.(1995)。Analysis of Students' Needs in Selecting a College or University in a Changing Environment。Journal of Marketing for Higher Education，6(2)，27-39。  new window
11.Oplatka, I.、Hemsley-Brown, J.、Foskett, N. H.(2004)。The research on school marketing: Current issues and future directions。Journal of Educational Administration，42(3)，375-400。  new window
12.Parameswaran, R.、Glowacka, A. E.(1995)。University image: An information processing perspective。Journal of Marketing for Higher Education，6(2)，41-56。  new window
13.Litten, L. H.(1980)。Marketing for higher education。Journal of Higher Education，51(1)，40-58。  new window
14.Hemsley-Brown, J.(1999)。College choice perceptions and priorities。Educational Management Administration & Leadership，27(1)，85-98。  new window
15.Comm, C. L.、Labay, D. G.(1996)。Reposition colleges using changing student quality perceptions: An exploratory analysis。Journal of Marketing for Higher Education，7(4)，21-34。  new window
16.Sheppard, B. H.、Hartwick, J.、Warshaw, P. R.(1988)。The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research。Journal of Consumer Research，15(3)，325-343。  new window
17.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
18.Armitage, Christopher J.、Conner, Mark(2001)。Efficacy of the Theory of Planned Behaviour: A Meta-analytic Review。British Journal of Social Psychology，40(4)，471-499。  new window
19.林水順、莊英慎(20000300)。技職學院行銷作為與特性認知分析--以國立勤益技術學院為例。中華管理學報，1(1)，33-54。new window  延伸查詢new window
20.陳富祥(20051200)。專科商科學生升學選校因素之研究。運籌研究集刊，8，57-71。new window  延伸查詢new window
21.謝佳宇(2007)。教改路走過頭，大學面臨關門大吉。卓越雜誌，271。  延伸查詢new window
22.Marion, S. W.(1992)。Variables Influencing Graduate Business Student's College Selections。College and University，68(1)，38-46。  new window
23.Oplatka, Izhar(2002)。The emergence of educational marketing: Lessons from the experiences of Isra。Comparative Education Review，46(2)，211-259。  new window
24.Conner, M.、McMillan, B.(1999)。Interaction effect in the theory of planned behavior: Studying cannabis use。British Journal of Social Psychology，38，195-222。  new window
25.Fishbein, M.、Ajzen, I.(1975)。Attitude toward objects as predictors of single and multiple behavioral criteria。Psychology Review，81(1)，59-74。  new window
26.Hesel, R. A.(1997)。Campus safety is now a significant factor in college choice; student and parents are equally concerned about safety at college。Student poll，2(2)，1-11。  new window
27.Krachenberg, A. R.(1972)。Bringing the Concept of Marketing to Higher Education。The Journal of Higher Education，43(5)，369-380。  new window
28.Chapman, D. W.、Stark, J. S.(1979)。Does Truth Have Consequences? Improving Information for Better College Choice。Education，65，453-61。  new window
29.Fitch, J. L.、Ravlin, E. C.(2005)。Willpower and perceived behavioral control: Influences on the intention-behavior relationship and post behavior attributions。Social Behavior and Personality，33(2)，105-124。  new window
30.Scheerens, J.(1991)。Process indicator of school functioning: A selection based on the research literature on school effectiveness。Studies in Educational Evaluation，17，371-403。  new window
31.Webb, M. S.、Coccari, R. L.、Allen, L.、Cherie, Lado、Augustine、Reichert, A. K.(1997)。Selection Criteria Used by Graduate Students in Considering Doctoral Business Programs Offered Private vs Public Institutions。Journal of Marketing for Higher Education，8(1)，69-90。  new window
32.Windham, D. M.(1988)。Effectiveness indicators in the economic analysis of educational activities。International Journal of Educational Research，12(6)，575-666。  new window
33.Kotler, P.、Murphy, P. E.(1981)。Strategic Planning for Higher Education。The Journal of Higher Education，52(5)，470-489。  new window
研究報告
1.孫培真(2003)。教師使用資訊科技融入教學之意願－以計畫行爲理論來探討其影響因素。  延伸查詢new window
2.教育部(2008)。「教育統計指標之國際比較」報告。  延伸查詢new window
學位論文
1.王惠美(2003)。商職學生選校評估準則之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
2.范莉雯(2002)。大學生參與生態旅遊行為意向之研究--以東海大學學生為例(碩士論文)。臺中師範學院，台中。  延伸查詢new window
3.黃再德(1985)。行銷觀念應用於大學科系招生之研究(碩士論文)。國立中山大學。  延伸查詢new window
4.林美孜(1994)。大學行銷溝通組合優先順序評選之研究(碩士論文)。靜宜大學。  延伸查詢new window
5.陳瑞萍(2000)。師範院校招生行銷策略規劃之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
6.李美樺(2002)。我國高等技職教育市場定位分析之研究--以科技大學為例(碩士論文)。朝陽科技大學。  延伸查詢new window
圖書
1.Levin, B.(2001)。Reforming education: From origins to outcomes。London。  new window
2.Leslie, L. L.,、Brinkman, P. T.(1988)。The economic value of higher education。New York：ACE/Macmillan。  new window
3.Manski, C. F.、Wise, D. A.(1983)。College choice in America。Cambridge, MA：Harvard University Press。  new window
4.Elliott, E. J.(1991)。Education counts: An indicator system to monitor the nation’s educational health。Washington, D. C.：Acting Commissioner of Education Statistics。  new window
5.Kotler, P.(1990)。Marketing Management: Analysis, Planning, Implementation, and Control。New York：Prentice-Hall。  new window
6.Sheth, J. N.(1991)。Consumption Values and Market Choices: Theory and Application。Cincinnati：South-Western Publishing。  new window
7.Kotler, P. K.、Fox, K. F.(1995)。Strategic marketing for educational institutions。Englewood Cliffs, NJ：Prentice Hall。  new window
8.Hossler, D.、Schmit, J. L.、Vesper, N.(1999)。Going to college: How social, economic, and educational factors influence the decisions students make。The Johns Hopkins University Press。  new window
9.黃俊英(2005)。行銷學的世界。台北：天下遠見出版股份有限公司。  延伸查詢new window
10.Oakes, Jeannie(1986)。Educational indicators: A guide for policymakers。New Brunswick, NJ：Center for Policy Research in Education。  new window
11.Kotler, Philip(1975)。Marketing for Nonprofit Organizations。Englewood Cliffs, New Jersey：Prentice Hall Inc.。  new window
12.蓋浙生(20020000)。教育經營與管理。臺北：師大書苑。new window  延伸查詢new window
13.Pascarella, E. T.、Terenzini, P. T.(1991)。How college affects students。San Francisco：Jossey-Bass。  new window
14.Carnegie Council for Policy Studies(1980)。Three Thousand Futures: The Next Twenty Years in higher Education。San Francisco：Jossey-Bass。  new window
15.Shavelson, R. J.(1987)。Indicators for monitoring mathematics and science education。EDRS Document Reproduction Service no. ED 294738。  new window
16.Hanson, K. H.、Litten, L. H.(1989)。Mapping the road to academe: a review of research on women, men, and the college-selection process。The undergraduate woman: issues in educational equity。Lexington。  new window
其他
1.Ajzen, Icek(2002)。Constructing a TPB questionnaire: Conceptual and Methodological considerations，https://www.semanticscholar.org/paper/Constructing-a-TpB-Questionnaire%3A-Conceptual-and-Ajzen/6074b33b529ea56c175095872fa40798f8141867。  new window
2.教育部(1995)。教育政策白皮書。  延伸查詢new window
3.聯合知識庫(2008)。大學嚴選報到率低減招！，http://udndata.com/library/。  延伸查詢new window
4.杜正勝(2006)。振興技職教育。  延伸查詢new window
圖書論文
1.Foskett, N.(2002)。Marketing。The Principles and Practice of Educational Management。London：Paul Chapmaa。  new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：658（臺灣：653，外國：5） ／ 本年度總使用人次：1725833 ／ 訪客人次（自102年09月）：67540892
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上