臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：日本遊客對臺南古蹟的旅遊動機、滿意度與重遊意願之研究
書刊名：觀光與休閒管理期刊
作者：黃士瑩／莊寶月／蔡維鈞／陳瑩達
作者(外文)：Huang, Shih-ying／Chuang, Pao-yueh／Tsai, Wei-chun／Chen, Ying-ta
出版日期：2015
卷期：3:1
頁次：頁25-40
主題關鍵詞：日本遊客；旅遊動機；旅遊滿意度；重遊意願；Japanese tourists；Tourist motivation；Tourist satisfaction；Revisiting intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:18
  • 點閱點閱:53
本研究旨在探討日本遊客到台南古蹟觀光的旅遊動機、滿意度與重遊意願。首先，由449份日客問卷之因素分析結果指出，日客旅遊動機有身心抒發動機、文化體驗動機及感官享受動機等三種，旅遊滿意度有導覽活動規劃滿意度、飲食及交通規劃滿意度、環境規劃滿意度等三種。接著，由t檢定與變異數分析可知，年齡、教育程度、職業、到台南次數、婚姻狀況等變數會影響遊客之旅遊動機與滿意度。而強化日客之身心抒發動機、文化體驗動機，並提高其導覽與活動滿意度、環境規劃滿意度，可增加其重遊意願。故本研究建議，台南古蹟之經營規劃應多元化發展，滿足不同屬性日客的需求，以吸引更多日客至台南觀光。
The purpose of this study is to analyze the Japanese tourists' tourist motivation, satisfaction and revisiting intension toward Cultural Heritage of Tainan. Firstly, factor analysis is applied to categorize the data of 449 tourists' motivation and satisfaction. The results showed that the tourist motivation is consisted of 'physical and mental relaxation' factor, 'cultural experience' factor and 'esthetic sense enjoyment' factor ; while the tourist satisfaction is composed of 'guiding and show arrangement' factor, 'dietary and transportation arrangement' factor and 'environment arrangement' factor. Secondly, data analysis verified by t-test and analysis of variance (ANOVA) showed that social status variables such as age, education, occupation, times of being to Tainan and marital status can affect tourists' tourist motivation and satisfaction. Finally, the revisiting intension of Japanese tourists can be enhanced by stimulating tourists' physical and mental relaxation motivation, cultural experience motivation and increasing their guiding and show arrangement satisfaction and environment arrangement satisfaction. To attract more Japanese tourists, we suggest that managers should diversify the tourist development of Tainan cultural heritage to satisfy the needs of tourists with various social statuses.
期刊論文
1.林宗賢、王維靖(2008)。遊客對文化襲產旅遊區的動機與知覺之研究--以臺南億載金城為例。旅遊管理研究，8(1)，41-58。new window  延伸查詢new window
2.Kozak, Metin(2002)。Comparative analysis of tourist motivations by nationality and destinations。Tourism Management，23(3)，221-232。  new window
3.吳忠宏、謝旻熹(20060300)。遊客之旅遊動機與其對解說服務需求之實證研究：以鹿港古蹟景點為例。環境教育研究，3(2)，77-121。new window  延伸查詢new window
4.吳慶烜(20031200)。影響民眾參與古蹟文化空間活動因素之研究--以臺南安平古堡為例。嘉南學報. 人文類，29，495-506。new window  延伸查詢new window
5.曾詩馨、李明聰(20100300)。古蹟旅遊之地方依附、休閒涉入與滿意度關係之研究--臺南市安平古堡遊客為例。稻江學報，4(2)，198-210。  延伸查詢new window
6.黃昱凱、蘇展平、謝瑋莉(20090100)。安平古堡園區服務品質、遊客滿意度與行為意向之研究。文化事業與管理研究，2，47-66。new window  延伸查詢new window
7.Kozak, M.(2001)。Repeater's behavior at two distinct destinations。Annals of Tourism Research，28(3)，784-807。  new window
8.Zimmer, Z.、Brayley, R. E.、Searle, M. S.(1995)。Whether to Go and Where to Go: Identification of Important Influences on Seniors' Decisions to Travel。Journal of Travel Research，33(3)，3-10。  new window
9.Chen, J. S.、Gursoy, D.(2001)。An investigation of tourists' destination loyalty and preferences。International Journal of Contemporary Hospitality Management，13(2)，79-85。  new window
10.Bigné, J. Enrique、Andreu, Luisa(2004)。Emotions in segmentation: An empirical study。Annals of Tourism Research，31(3)，682-696。  new window
11.Um, S.、Chon, K.、Ro, Y. H.(2006)。Antecedents of revisit intention。Annals of Tourism Research，33(4)，1141-1158。  new window
12.Bowen, D.(2001)。Antecedents of Consumer Satisfaction and Dis-satisfaction (CS/D) on Long-haul Inclusive Tours: A Reality Check on Theoretical Considerations。Tourism Management，22(1)，49-61。  new window
13.王裕泰、傅屏華(20000800)。週休二日古蹟旅遊之探討。醒吾學報，23，578-561。new window  延伸查詢new window
14.李雅芬、紀雲曜(20090400)。寺廟之遊客滿意度及再訪意願結構方程模式之調查研究--以臺南市大天后宮為例。稻江學報，3(3)，128-144。  延伸查詢new window
15.柳婉郁、李亞庭、洪慈懿(2013)。古蹟旅遊之遊客服務品質、重遊意願與行為意向：以台南市安平港國家歷史風景區為例。休閒事業研究，11(4)，1-31。  延伸查詢new window
16.陳嘉雯、劉子利、蔡龍銘(2008)。遊客之旅遊動機、觀光吸引力對旅遊目的地選擇決策影響之研究--以三峽及鶯歌老街為例。運動健康與休閒學刊，8，137-151。  延伸查詢new window
17.鄭殷立(20131200)。民眾參與古蹟文化活動動機及滿意度之研究--以臺灣文獻館舉辦之「百年風華--臺灣五大家族特展」史蹟勘考活動為例。休閒運動健康評論，5(1)，72-88。new window  延伸查詢new window
18.Alexandros, A.、Shabbar, J.(2005)。Stated preferences for two Cretan heritage attractions。Annals of Tourism Research，32(4)，985-1005。  new window
19.Baker, D. A.、Crompton, J. L.(2000)。Quality satisfication and behavioural intentions。Annals of Tourism Research，27(3)，785-804。  new window
20.Beerli, A.、Martín, J. D.(2004)。Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis- a case study of Lanzorate, Spain。Tourism Management，25(5)，623-636。  new window
21.Bigné, J. E.、Andreu, L.、Gnoth, J.(2005)。The theme park experience: an analysis of pleasure, arousal and satisfication。Tourism Management，26(6)，833-844。  new window
22.Chang, J. C.(2007)。Travel motivations of package tour travelers。Original Scientific Paper，55(2)，157-176。  new window
23.Flavian, C.、Martinez, E.、Polo, Y.(2001)。Loyality to grocery stores in the Spanish market of the 1990s。Journal of Retailing and Consumer Services，8，85-93。  new window
24.Font, A. R.(2000)。Mass tourism and the demand for protected natural areas: a travel cost approach。Journal of Environmental Economics and Management，39(1)，97-116。  new window
25.Gountas, J.、Gountas, S.(2007)。Personality orientations, emotional states, customer satisfication, and intention to repurchase。Journal of Business Reseach，60，72-75。  new window
26.Heung, C. O.、Uysal, M.、Weaver, P. A.(1995)。Product bundles and market segments based on travel motivationsx a canonical correlation approach。Hospitality Management，14(2)，123-137。  new window
27.Jang, S.、Feng, R.(2007)。Temporal destination revisit intension: the effects of novelty seeking and satisfication。Tourism Management，28，580-590。  new window
28.Joppe, M.、Martin, D. W.、Waalen, J.(2001)。Toronto's image as a destination: a comparative importance-satisfication analysis by origin of visitor。Journal of Travel Research，39(3)，252-260。  new window
29.Kozak, M.、Rimmington, M.(2000)。Tourist satisfication with Mallorca, Spain, as an offseason holliday destination。Journal of Travel Research，38，260-269。  new window
30.Sadeh, E.、Asgari, F.、Mousavi, L.、Sadeh, S.(2012)。Factors affecting tourist satisfication and its consequences。Journal of Basic and Applied Scientific Research，2(2)，1557-1560。  new window
31.Tsioutsou, R.、Vasioti, E.(2006)。Using demographics and leisure activities to predict satisfication with tourism services in Greece。Journal of Hospitality and Leisure Marketing，14(2)，69-82。  new window
32.Valle, P. O. D.、Silva, J. A.、Mendes, J.、Guerreiro, M.(2006)。Tourist satisfication and destination loyality intention: a structural and categorical analysis。Journal of Business Science and Applied Management，1(1)，25-44。  new window
33.Weaver, P. A.、McCleary, K. W.、Lepisto, L.、Damonte, L. T.(1994)。The relationship of destination selection attributes to psychological, behavioural and demographic variables。Journal of Hospitality and Leisure Marketing，2(2)，93-109。  new window
34.Yoon, Y.、Uysal, M.(2005)。An examination of the effects of motivation and satisfication on destination loyalty: a structural model。Tourism Management，26，45-56。  new window
35.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
36.Tonge, Joanna、Moore, Susan A.(2007)。Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study。Tourism Management，28(3)，768-776。  new window
37.陳春安、李政達、楊蓓涵(20131200)。體驗價值、滿意度與行為意圖之關係研究--以遊客參觀赤崁樓為例。南台學報，38(4)，255-272。  延伸查詢new window
38.Petrick, James F.、Morais, Duarte D.、Norman, William C.(2001)。An Examination of the Determinants of Entertainment Vacationers' Intentions to Revisit。Journal of Travel Research，40(1)，41-48。  new window
圖書
1.Swarbrooke, J.、Horner, S.(2004)。Consumer Behavior in Tourism。Burlington, MA：Butterworth-Heinemann。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：355（臺灣：350，外國：5） ／ 本年度總使用人次：2111296 ／ 訪客人次（自102年09月）：67905335
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上