| 期刊論文1. | 吳品秀、陳武倚(20111200)。消費者參與網路團購動機之研究。資訊管理展望,13(2),99-121。 延伸查詢 | 2. | Li, F.、Du, T. C.(2011)。Who is Talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs。Decision Support System,51(1),190-197。 | 3. | 柳婉郁、柯羅以、詹昀庭、蔡佩芸(20130900)。旅遊網站服務品質、消費者滿意度與購買意願之研究。運動休閒管理學報,10(3),15-39。 延伸查詢 | 4. | Walle, A. H.(1996)。Tourism and the internet: Opportunities for direct marketing。Journal of Travel Research,13(2),72-77。 | 5. | 戴有德(2010)。旅行社選擇因素及忠誠度關係之研究--以社會交換前驅物為中介變項。休閒事業研究,8(4),167-194。 延伸查詢 | 6. | 謝承憲、王淑美(20130900)。以尖點劇變模型探討旅行業發展電子商務之行銷策略。電子商務學報,15(3),389-410。 延伸查詢 | 7. | Troutman, C. Michael、Shanteau, James(1976)。Do consumers evaluate products by adding or averaging attribute information?。Journal of Consumer Research,3(2),101-106。 | 8. | Wright, P.(1976)。Consumer Choice Strategies: Simplifying versus Optimizing。Journal of Marketing Research,11,60-67。 | 9. | Spence, H. E.、Engel, J. F.、Blackwell, R. D.(1970)。Perceived Risk in Mall-Order and Retail store Buying。Journal of Marketing Research,7,364-369。 | 10. | Samenfink, W. H.(1999)。Are You Ready for The New Service User?。Journal of Hospitality & Leisure Marketing,6(2),67-73。 | 11. | Shim, S.、Mahoney, M. Y.(1991)。Electronic Shoppers and Non-shoppers among Videotex Users Shopping Orientations, Videotex Usages, and Demographics。Journal of direct Marketing,5(3),29-38。 | 12. | Park, C. W.(1976)。The Effect of Individual and situation-Related Factors on consumer selection of Judgmental Models。Journal of Marketing Research,13,144-151。 | 13. | Mast, E. A.、Oliver, B.、Shim, S.(1991)。The Journal of Shopping: Who Uses It and Why?。The Journal of Home Economics,83(4),38-41。 | 14. | Mast, E. A.、Shim, S.、Morgan, G. A.(1991)。In-home Videotex Shopping: Potential Adopters and Non-adopters。Journal of Consumer Studies and Home Economics,15,133-146。 | 15. | Korgaonkar, P. K.、Moschis, G. P.(1987)。Consumer Adoption of Videotex Services。Journal of Direct Marketing,1(4),63-71。 | 16. | Kunz, M. B.(1997)。On-line Customers: Identifying Store, Product and Consumer Attributes Which Influence Shopping on the Internet。Dissertation Abstracts International,59(7),2651。 | 17. | Lagerkvist, C. J.(2013)。Consumer preferences for food labelling attributes: Comparing direct ranking and best-worst scaling for measurement of attribute importance, preference intensity and attribute dominance。Food Quality and Preference,29(2),77-88。 | 18. | Kacen, J. J.、Hess, J. D.、Chiang, W. Y. K.(2013)。Bricks or clicks? Consumer attitudes toward traditional stores and online stores。Global Economics and Management Review,18(1),12-21。 | 19. | Croft, Martin(1998)。Shopping At Your Convenience。Marketing Week,21(18),36-37。 | 20. | Boland, W. A.、Brucks, M.、Nielsen, J. H.(2012)。The attribute carryover effect: What the "runner-up" option tells us about consumer choice processes。Journal of Consumer Research,38(5),872-885。 | 21. | Card, J. A.、Chen, C. Y.、Cole, S. T.(2003)。Online Travel Products Shopping: Differences between Shoppers and Non-shoppers。Journal of Travel Research,42,133-139。 | 22. | Christian, R.(2001)。Developing An Online Access Strategy: Issues Facing Small-to Medium-sized Tourism and Hospitality Enterprises。Journal of Travel Research,7(2),170-178。 | 23. | 謝錦堂(20131200)。消費者知覺風險與知覺價值對購買意圖之影響:社群網站服務之實證研究。電子商務研究,11(4),431-451。 延伸查詢 | 24. | 莊淑惠、林鴻南、吳政霈(20141000)。線上產品評論對消費者購買意圖之影響:認知需求與產品知識調節效果之探討。管理評論,33(4),45-65。 延伸查詢 | 25. | 黃琬蘋、吳佳純、張妙意(20130200)。消費者對購物網站之認知與網路購物意願之探討。商業職業教育,128,109-114。 延伸查詢 | 26. | Shim, S、Drake, M. F.(1990)。Consumer intention to stop through an electronic mall: The Fishbein behavioral intention model。Journal of Direct Marketing,4(3),22-33。 | 27. | Gillett, Peter L.(1976)。In-Home shoppers: An overview。Journal of marketing,40(4),81-88。 | 28. | 郭仲偉、湯美玲(20110800)。臺灣旅遊網站之顧客知覺品質與行為意向關係之研究--以顧客整體滿意為中介變項。休閒產業管理學刊,4(2),37-56。 延伸查詢 | 29. | 陳璋玲、鄭斐文(20080000)。利用模糊層級分析法評選旅行社承辦國小戶外教學之研究。休閒與遊憩研究,2(1),133-162。 延伸查詢 | 30. | Alba, J.、Weitz, B.、Janiszewski, C.、Sawyer, A.、Wood, S.、Lutz, R.、Lynch, John(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace。Journal of Marketing,61(3),38-53。 | 31. | Darden, W. R.、Reynolds, F. D.(1971)。Shopping orientations and product usage rates。Journal of Marketing Research,8(4),505-508。 | 32. | Vijayasarathy, L. R.、Jones, J. M.(2000)。Print and Internet Catalog Shopping: Assessing Attitudes and Intentions。Internet Research,10(3),191-202。 | 33. | Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。 | 34. | Taylor, James W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing,38(2),54-60。 | 35. | Bettman, J. R.、Luce, M. F.、Payne, John W.(1998)。Constructive Consumer Choice Processes。Journal of Consumer Research,25(3),187-217。 | 36. | Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research,28(4),38-44。 | 37. | Swaminathan, Vanitha、Lepkowska-White, Elzbieta、Rao, Bharat P.、Kraut, R.(1999)。Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange。Journal of Computer-Mediated Communication,5(2)。 | 38. | 曹勝雄、張德儀(19950900)。消費者對旅行社選擇偏好之研究。觀光研究學報,1(3),53-75。 延伸查詢 | 39. | Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research,39(3),52-58。 | 40. | Peterson, Robert A.、Balasubramanian, Sridhar、Bronnenberg, Bart J.(1997)。Exploring the Implication of the Internet for Consumer Marketing。Journal of the Academy of Marketing Science,25(4),329-346。 | 41. | Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing,76(3),309-322。 | 42. | Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research,14(1),83-95。 | 43. | Lubetkin, Marc(1999)。Bed-and-breakfasts: Advertising and promotion。The Cornell Hotel and Restaurant Administration Quarterly,40(4),84-90。 | 44. | Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery,42(4),80-85。 | 45. | Ranganathan, C.、Ganapathy, Shobha(2002)。Key Dimensions of Business-to-consumer Web Sites。Information & Management,39(6),457-465。 | 46. | Slama, M. E.、Tashchian, A.(1985)。Selected socioeconomic and demographic characteristics associated with purchasing involvement。Journal of Marketing,49(1),72-82。 | 47. | Law, R.、Leung, K.、Wong, R. J.(2004)。The Impact of The Internet on Travel Agencies。International Journal of Contemporary Hospitality Management,16(2),100-107。 | 48. | Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research,15(2),253-264。 | 學位論文1. | 洪富凱(2003)。網站及產品認知品質與消費者特性對網路購物意願及決策影響之研究(碩士論文)。國立成功大學。 延伸查詢 | 圖書1. | Mahoney, M. J.(1991)。Human change processes: The scientific foundations of psychotherapy。Basic。 | 2. | 邱皓政(2002)。量化研究統計分析:SPSS中文視窗版資料分析範例解析。臺北:五南。 延伸查詢 | 3. | Peter, J. P.、Olson, J. C.(2003)。Consumer behavior and Marketing Strategy。New York:Irwin/McGraw-Hill。 | 4. | Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY:Simon & Schuster。 | 5. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Chicago, IL:Dryden Press。 | 6. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 | 7. | 林建煌(2002)。消費者行為。臺北:智勝文化事業有限公司。 延伸查詢 | 8. | Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。 | 9. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。 | 圖書論文1. | Green, P. E.、Wind, Y.(1973)。Model for Multiattribute decision marketing。Multiattribute Decisions in Marketing: A Measurement Approach。Hinsdale, Ⅲ.:Dryden Press。 | |
| |